This book is extremely recommended to three types of readers: First, managers, who will find it useful for developing talent and getting more value and productivity from their existing teams. Second, any HR professional who will find great insights about hiring, interviewing and empowering people, and lastly, any employee who wants to grow, “be a founder” (as Bock puts it) and achieve meaningful impact with their work. Personally, I think the book can also serve as a great branding book for anyone who wants to build a people-driven organization, that fosters a unique culture and community.
Despite the title, and Laszlo Bock’s position, this book is not about Google but rather an inside look on Google’s experience of implementing insights drawn from academic research (including behavioral economics, organizational psychology and business management, among others) or other companies’ experience (like GM or McKinsey). While it is true that the writer, naturally, advocates Google’s culture products and services (this is part of his life’s work after all), he is also very honest and forthcoming about Google’s failures and the mistakes.
More specifically, I found these ideas especially compelling:
1. The simple insight of always hiring people better than you. Companies believe that as they grow, they increasingly require more “labourers”, when in fact, the opposite is true - the more a company grows the more it requires talented people to maintain its success. This also connects with Bock’s idea of “becoming a founder” - meaning that not only at work (but also with family and friends) people want to leave their own, unique legacy and make a personal impact on a collective. Later, this also connects to academic research validating the importance of intrinsic motivations (like a belief in the company’s mission, values and people) over extrinsic motivations like pay or benefits.
2. The two tails chapter, in which Bock shows that people in organizations do not follow a normal distribution pattern but more of a power low distribution pattern. This happens since the hiring process is supposed to ensure that only the top people even enter the company. Therefore, the reality is that any company has a just a handful of superstars and a lot of more “average” or “weaker” employees. Bock’s solution for this is two-fold - first, he shows how paying unfairly to top talent is immensely important for retaining the best employees, and second he focuses on why it is paramount to focus on your weakest employees (which are not weak at all since they were hired in the first place) and help them find their place in the organization, grow and thrive.
3. The chapter on training is quite convincing in showing how companies actually save money by letting their employees teach and train one another. This follows the idea that the majority of a company’s budget should go to hiring, and not to training. The second part of this chapter follows a winning process for building a learning institution, which starts by practicing simple tasks, getting very detailed, timely and meaningful feedback, and eventually testing training results based on employees’ behavioral change instead of just testing knowledge.
4. The illuminating chapter on Google’s hiring process which attempts to avoid the inevitable interview bias and favoritism. Candidates evaluation comes from many sources, including third parties and people from unrelated fields and departments.
5. The separation of performance and development, followed by the separation of pay discussions and performance reviews. Bock shows the behavioral and psychological effects this standardized, formal procedures have on employees, and explains how to avoid them buy tweaking and playing with the timing and nature of feedback. For me, this managed to show the difference between “HR”, top-to-bottom corporate thinking and “People Operations” - which views these procedures from the employees standpoint. This whole process is sliced and deconstructed even further with a very useful “calibration” mechanism that essentially “filters” any feedback that is unjustified, counterproductive or just not constructive enough.
The book is written in a very straight-forward style (it actually reads like a TED talk on occasion) and makes for a very smooth and easy read. I also found it useful that every chapter has a Google-style checklist that summarizes the main ideas. This style makes it read more like a guide-book sometimes, but you’ll soon find out it is a very convincing, data and research-driven guide book, with invaluable lessons for the way you think about work and life.