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A provocative look at how and what Americans eat and why—a flavorful blend of The Omnivore’s Dilemma, Salt Sugar Fat, and Freakonomics that reveals how the way we live shapes the way we eat.
Food writer and Culinary Institute of America program director Sophie Egan takes readers on an eye-opening journey through the American food psyche, examining the connections between the values that define our national character—work, freedom, and progress—and our eating habits, the good and the bad. Egan explores why these values make for such an unstable, and often unhealthy, food culture and, paradoxically, why they also make America’s cuisine so great.
Egan raises a host of intriguing questions: Why does McDonald’s have 107 items on its menu? Why are breakfast sandwiches, protein bars, and gluten-free anything so popular? Will bland, soulless meal replacements like Soylent revolutionize our definition of a meal? The search for answers takes her across the culinary landscape, from the prioritization of convenience over health to the unintended consequences of “perks” like free meals for employees; from the American obsession with “having it our way” to the surge of Starbucks, Chipotle, and other chains individualizing the eating experience; from high culture—artisan and organic and what exactly “natural” means—to low culture—the sale of 100 million Taco Bell Doritos Locos Tacos in ten weeks. She also looks at how America’s cuisine—like the nation itself—has been shaped by diverse influences from across the globe.
Devoured weaves together insights from the fields of psychology, anthropology, food science, and behavioral economics as well as myriad examples from daily life to create a powerful and unique look at food in America.
396 pages, Kindle Edition
First published May 3, 2016
The merits of the microwave should not be overlooked. You could argue that it helped free many American women to work outside the home, because family meals could be prepared more quickly. Plus, microwaveable meals are affordable and certainly more satisfying than a hodgepodge of cold snacks and bars, and they (usually) contain chunks of food you can recognize.
By 1993 more than 75% of American workplaces had a microwave.
Which brings me to Lean Cuisine, Stouffers, and Amy’s Kitchen – the sad poster children of sad desk lunch. Frozen entrees are one of the runaway success stories over the last generation. It’s kind of the golden age of quick meals, says Richard Wilk, professor of anthropology at Indiana University, where he directs the food studies program and co-directs the University’s food institute. He says, “My wife has in her lab a refrigerator and a microwave, and she just puts something in the microwave for lunch every day. It used to be that if you did eat lunch at work, it was bound to be a sandwich,” he says, “but the sandwich has been replaced. Nowadays, the options are endless.” Wilk argues that the food industry has provided us with a greater variety of individual-sized premade lunch options than ever before. Lean Cuisine, for its part, offers 148 varieties, from simple favorites such as mac and cheese, to its veggie-forward Spa collection.
Interestingly, the market for frozen fare has been slipping in recent years, due to greater concern about the products nutritional value, especially sodium content, and a more widespread priority on fresh food, but as a 44 billion dollar industry, it’s still sitting pretty. For context, 2.7 billion dollars of that is for hand-held frozen foods. Frozen fruit rakes in another 422 million dollars annually, and frozen vegetables are just shy of 6 billion dollars.
Today, we have more options than ever…