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256 pages, Hardcover
First published December 25, 2013
In the case of internal triggers, the information about what to do next is encoded as a learned association in the user's memory.
There are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to completed the desired action; and (3) a trigger must be present to activate the action
Skinner's pigeons tell us a great deal about what helps drive our own behaviors. More recent experiments reveal that variability increases activity in the nucleus accumbens and spikes levels of neurotransmitter dopamine, driving our hungry search for rewards.
Those who invested labor associated greater value with their creations simply because they had worked on them. Ariely calls this the IKEA effect.