I've been aware of Brendan Brazier for a long time. I've followed him in articles in various vegan magazines, I read a short book of his a little more than a decade ago (I don't remember what it was called, but it was less than 100 pages). And I've been a fan of Vega, the product line he launched (and later sold)... good energy bars, smoothie mixes, recovery drinks, etc.
I'd been meaning to read this for years, my sister bought it for me for my birthday last fall, and I finally got the chance to go through it.
I like the book, but not every bit of it.
Here's the stuff that's just not so great:
One, lack of footnotes. There is a long list of references in the back, but he never specifically cites any sources when making claims throughout the books. Unless you're up to reading the 100 or sore titles he lists at the end, you'll never really know where information is coming from for any particular claim. And some of the claims... well, they could use a little citation. Some back up. Because as much as I'm with Brazier on his overall point and think that the gist of what he's selling is solid, some of the details seem a little exaggerated. 70% of "uncomplementary" stress comes from nutritional deficits? That's a pretty conveniently round number. Does it come from somewhere, or is it just a gut feeling? No citation, so no idea. Some pretty extreme claims about the benefits of hemp and chlorella and yerba mate and so on. Are they backed up by research? Not a clue.
Two, the meal plan, which, to be honest, bothers me way more than the lack of citations. Brazier offers up readers a detailed 12 week meal plan to help them incorporate the Thrive diet into their lives. The cover references "easy-to-make recipes" and throughout the book he mentions the importance of keeping the meals simple so that they can really become a part of the daily routine. The reality? The recipes are ridiculously complicated and the meal plan is almost impossible to follow. Following the plan would require devoting hours per day to cooking, no time for family or career or anything other than cooking and, well, endurance running. Every breakfast is a big event, lunch is never dinner's leftovers, everything is fresh all the time. No doubt that's a great way to eat, but it's tough to implement. And the individual recipes themselves? Well, you can have pancakes with sprouted buckwheat and buckwheat flour and hemp protein and ground flaxseed if you want to keep it on the simple side, or you can make your own pizza crust with ground sesame seeds and grated sweet potato and chickpea flour and top it with grated beets if you're in the mood for a fun Friday night. All the recipes are complicated, all of them require expensive and hard to find ingredients, many require thinking way ahead (to soak, to sprout, etc). Just not practical.
So, yeah, that's what I didn't like.
What I did like is the rest of it.
This is a book by a vegan ultra-athlete about what has worked for him. Brazier is a guy who has for years fueled himself with plant based whole foods (and piles of superfoods) in order to allow himself speedy post-workout recovery and give himself the competitive edge. It's cool to read some of his ideas, learn what worked for him. The book inspired me to stick to a more whole foods diet, and to add some healthy ingredients that I often forget about-- chia seeds, flax seeds, pumpkin seeds. It's also got me thinking about sensitivities, willing to tweak with diet a bit here and there to see if various aches and pains and inconveniences might be affected.
Overall, worth reading. Up till the recipe section. Enjoy the first 160 pages. Then just stop there.