I was already familiar with Maconie via his 6Music show "The Freak Zone" and I have read "Pies And Prejudice", his travelogue through the north of England.
"Cider With Roadies" (a punny take-off on Laurie Lee's "Cider With Rosie") is Maconie's auto-biog, though told through his music fandom prism. He 'saw' The Beatles in Wigan at age 3, though the rest of "The Sixties" seems to have mostly passed him by - lil' Stu was never a hippie. But then, I can't imagine the psychedelic scene was huge in Wigan.
He gets into Bowie and T. Rex in the early 70s, flirts with prog-rock (through Gentle Giant), becomes a Northern Soul boy and (sorta predictably) morphs into a punk rocker in the late 70s. He (also in the spirit of the time) forms a punk band that actually managed to play a few gigs somewhat successfully. There's a funny bit, too, where Maconie and a few of his mates 'stalk' and befriend Elvis Costello's father for a summer, when Costello Sr is appearing in a local jazz/music hall band.
Adventures in the 1980s include being obsessed with the Postcard Records bands, teaching English lit/philosophy in Skelmersdale for a few years, going bonkers over The Smiths and finally, landing a gig at the NME at the end of the decade (after becoming the mag's Northern gig reporter). From there he gives insights into the mag's development (more Lester Bangs, less Robert Christgau, essentially) in the early 90s--where Maconie, David Quantick and a few others supplant the 80s old guard (Burchill, Watson, Kent, etc.).
Madchester gets a chapter, as do The Stone Roses. There's a chapter about Maconie and an NME photog travelling through France with Napalm Death. That one doesn't work out and to give you an idea of how well it goes, Maconie and the photog smash every N.D. CD they had bought for research into splinters, when they return to England. Oh yeah, he also reminds you that he coined the term 'Britpop' (yes, the Bob Holness/"Baker Street" story is in the book as well).
I generally liked "Cider With Roadies". While Maconie's chirpy Northerner schtick can wear a bit thin at times, as can his 'too clever by half' turns of phrase - it's a pretty good memoir of an English muso. He also gets a bit dismissive of some genres, particularly 'grunge' (he does give Nirvana a somewhat halting pass). He describes the majority of early 90s American bands as 'grease-monkeys'. Prog-rock also gets the short-shrift, other than his beloved Gentle Giant. Strangely, he was blown away by a clip of Mahavishnu Orchestra on the Old Grey Whistle Test in the early 70s. Who'd a thunk it? Going by the roster of tunes on most "Freak Zone" broadcasts - it does make sense.