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كيف تبيع أي شيء لأي إنسان : مهارات البيع والتعامل مع العملاء
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كيف تبيع أي شيء لأي إنسان : مهارات البيع والتعامل مع العملاء

3.76  ·  Rating details ·  1,289 ratings  ·  154 reviews
- ضاعف ما تبيعه 250 مرة
- حول الصفقة الخاسرة إلى خطة للمكسب التالي
- تعرف على الطرق الخمس التي تحول بها الصفقة من مجرد احتمال إلى عملية بيع وشراء
- تعلم وضع عقبات البيع وراء ظهرك أنت والعميل لإنهاء الصفقة بنجاح
- بع بالخسارة واصنع بذلك حظًّا سعيدًا

استطاع جو جيرارد عبر سنوات عمله الـ 15 لدى شركة "فورد" أن يحقق رقمًا قياسيًا عالميًا. أدخله موسوعة "جينيس" ببيعه لعدد 13001 سيارة
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Paperback, 256 pages
Published 2008 by دار الشروق (first published 1977)
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Andreas Vannfält You can read it on Google Books, the preview is free but to get the whole book for your Google account to read it's roughly 14 US dollars.…moreYou can read it on Google Books, the preview is free but to get the whole book for your Google account to read it's roughly 14 US dollars.(less)
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Average rating 3.76  · 
Rating details
 ·  1,289 ratings  ·  154 reviews


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Prashant
Apr 04, 2012 rated it really liked it  ·  review of another edition
Recommends it for: Riku
Let me start by disclosing that I have a distinct aversion towards Self-help books. Most of the books that i have read of this category seem like a shameless attempt to exploit those still looking for clear directions to live their life.
So after much deliberation I decided to maintain my distance from all the Coelho's mushrooming in this world.

The book in question can be put by some in self-help section but I like to see this book as something entirely different. Honestly, I picked this becaus
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Bryan
Jan 18, 2008 rated it did not like it  ·  review of another edition
This guy is a pretty dang good salesman! He sold me on the title of the book. But, the content was dissapointing in my opinion. If you are in car sales, I would say to get it. If not, put this one WAY DOWN on your list.
Chris W
Aug 16, 2009 rated it it was amazing  ·  review of another edition
Joe Girard is the king of sales. Since reading some of his books a few years ago, our own sales have taken off. He sells on the principles of building trust in your customers/clients, offering them good service, and putting them to work for you.

What surprised me about this book is that he advocates being a little dishonest to make the sale. I guess it worked well for him, but it won't work for us - we just won't do that.
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Mahmoud Ghoz
I read the Arabic version from the book. I really like the book. Although I don't like the title but from the preface I realize that the writer has great experience in selling.

I like the personal touch in the book it really makes a difference.

I recommend this book to anyone work in car selling business. You will learn a lot of tricks.

I don't like the redundant parts in the books and I recommend if he can squeeze a little bit.
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Bella Behbehani
I liked the advice that he gave in the book
Cory Tan
Jan 16, 2020 rated it it was amazing  ·  review of another edition
This is probably the only book you need to ever get on sales. The rating of 3.77 really doesn't do justice to this wonderful book that essentially was Joe's life story retold. Unlike many books on sales out there, which basically aimed only to sell you ONE BIG IDEA and make lots of money, this book is a rare gem in that it is coming straight from the heart of a man who turned his early life around as a tramp and a total failure into the greatest salesman in the world. How could one even doubt th ...more
Mario MJ Perron
Aug 16, 2015 rated it it was amazing  ·  review of another edition
This book appears on many top ten lists of the best books about sales, and it should, it’s written by the World’s Greatest Salesman!!!

Joe speaks right to you in these pages and he speaks from his heart to yours. There is no magic to sales success, but there is effort… it is all about what you give in and how you perceive the client.

He gives his 5 ways to turn a prospect into a client… listen to him carefully… listening is the key.
He illustrates in a most unforgettable way “Joe Girard’s 250 Rule
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Ksenia Anske
Aug 21, 2017 rated it it was amazing  ·  review of another edition
Shelves: favorites
Yes, it looks like a book about sales, but it's really a story of an immigrant who made it from shoe shining to the world's greatest salesman as recognized by the Guinness Book of World Records. And of course, it also happens to be the best book on sales I've read back when I had my startup, and I just reread it again, for all the practical lessons to apply to book selling (they apply to selling anything, really). And at the end I cried a little, over how the story closed. That doesn't happen of ...more
Lee-Roy Nchinda
Feb 15, 2021 rated it it was amazing  ·  review of another edition
Similar to manny other avenues of Business, intentionality is very essential when it comes to selling. I really enjoyed this book. I loved that at the end of each chapter a quote/principal was written which summarized the entire chapter and gives you a foundational understanding in which you can always remember and refer to. This book not only teaches you about selling but also how a salesman carries himself/herself, the convictions they stay true to, the values and habits they have and most imp ...more
Lukorito Jones
Jan 02, 2018 rated it really liked it  ·  review of another edition
It was a good book... Taught me a thing or two about sales. Too old fashioned though... and only talks about cars
Mark Manderson
Jul 23, 2019 rated it really liked it  ·  review of another edition
Good read. Top takeaways:
You must know what you want as this will power your drive! 

Girards law of 250: When you turn off just 1 prospect, it's really turning off 250 more! 

Would ask "are you in the market for a new car?" If no, then WHEN DO YOU THINK YOU MIGHT START LOOKING AT A NEW CAR?" Then uses that info to call back a month before. 

Records ALL info: Name, address, info such as where works, how many kids, etc. 

Always ask for 3 other people who are also looking. 

Make sure everybody knows wha
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Abdelrahman Gamal
The author doesn't sufficiently discuss the most important issue regarding the selling process; how to convince a buyer to purchase your commodity or at least there was nothing special in his technique for this point, instead he was mostly focused on how to bring a client which could be done whereas persuading him after his coming is the issue here.
He depended -in this regard- on showing kindness to the clients which -in his opinion- can make the difference therewith.
Also, he was centered around
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Ajay
May 15, 2019 rated it it was amazing  ·  review of another edition
One of the best self help books I have read.Its filled with the writers own real life examples.Along with the selling techniques it teaches PR, practicality & discipline in your day to day job.Excellent MUST read.
Alex
Jan 14, 2020 rated it really liked it  ·  review of another edition
Shelves: psychology
I found this listed in a book about psychology, and it seemed out of place in the list of recommended reading, but I think it lived up to the hype.

Girard was a rich man and very famous. Anytime a book is published by such a person, I fully expect it to be ghostwritten, but if that was the case here, it was one of the most convincing examples I've ever encountered. Everything he writes about sounds like it was written from the genuine experiences of a working class guy. There is absolutely a dist
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Zahra Osman
This was the only book my father had, so naturally I had to read it. However, in my opinion it’s definitely more suited to a life without as much digital dependency. It’s exactly what the person below said, made for car salesmen. If you aren’t one, don’t bother but for those interested in the gem of the book and what I took away the most - sales is the core of business, the way to drum up sales is to have a list of prospects or what joe refers to as ‘filling up the ferris wheel’. The other token ...more
Margot Note
"Every minute you spend looking for ways to avoid working costs you money" (42).

"What counts most is how smart I work, which is even more important than how hard I work" (44).

"If you do a lot of things to build business, you'll build business. They don't have to be done perfectly to work--although the better you do them, the better they'll work. But the main pint is that you have to do them--a lot" (46).

"To me a high-pressure salesman tries to make people buy. I let them buy. I believe one of
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Vizaleus
Mar 20, 2018 rated it really liked it  ·  review of another edition
I don’t really love to write an review of any books I read. But this one, I HAVE TO. Why? Because most of time, people just skip great books after they see some negative comments about the book.
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What makes this people think this book so bad?
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Here several reasons I can think of when reading those negative comments. 1: they don’t understand sales. 2: they don’t sell cars 3: they found out that that I can’t sell anything to anyone after they read this book.
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Why I think you should read this book?
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Fi
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Justin Hall
Easy Read

Some concepts were dated in relation to today’s environment but much of his ideas and strategies are still very relevant today. I’m no sales person but I realise everyday that being with my clients, I’m selling in some way. First sales book I’ve read and it was definitely informative coupled with easy reading. Much of it was on retail selling of vehicles but the concepts could be easily applied in other business sectors
Eric
Nov 29, 2019 rated it it was amazing  ·  review of another edition
An Absolutely Necessary...Instantly useful, and Motivational tool for ALL salesmen!

A very well and simply written Book that I would call the Sales Bible on All Things Sales (not simply car Sales). In reading this book, you not only get the nuts and bolts detail of what works for Joe, it’s written in a way where you can FEEL Joes passion...he IS your coach...and he wants you to know yourself better and help your customer.
Geneva S
Dec 11, 2019 rated it really liked it  ·  review of another edition
Must read for book for sales people. Man with so many experience in sales has system which everyone should try to his. His sales techniques are old, but u can use new techniques like whatsapp to get in touch regularly with customer. Started with background , how he struggled initially with his dad. Then follows with his salesmen in Chevy. Techniques and method I'm using regularly in my sales follow up. All in all this book better in sales person after than before. ...more
Robert Minciunescu
It's a good guide if you don't know anything about sales and more than that the author tries to give the reader best principles to succed. Written in a very simple way, as for any to understand may seem not too professional for others. The methods described, I believe, you can find in any book of this kind, but using all together like Joe did, this is the secret. One disavantage it's that some ideas are repetead too often, this is the reason I gave just 4 stars. ...more
Fabrizio Poli
Dec 01, 2018 rated it it was amazing  ·  review of another edition
Another great book by the master. here Joe Girard tells his story of how he got into sales and how he developed his winning system. He then shares his secret sauce. The book is a bit outdated because it Joe's career took place before the age of cell phones and social media, howvere the principles work today too. ...more
Andrii
Nov 21, 2019 rated it really liked it  ·  review of another edition
Shelves: in-english
Joe Girard is the best seller of cars, but I think if he tied to sell other items, he would also succeed!
It was really interesting to read the book, though some of the ideas were repeating. Do not treat this book as a self study guide, rather like a friendly story of one remarkable person from whom you can learn. Enjoy!
David Moffet
Jan 02, 2020 rated it it was amazing  ·  review of another edition
The principles discussed by Joe Girard are universal and apply to all businesses. I enjoyed the read and the “get back to basics” approach that Joe espouses.
For anyone in sales this is a “must read” book.
Aren’t we all in sales?
Isn’t everything in life sales?
Yes, really.
I’m looking forward to re-reading this book😊
Saahil Sharma
Mar 21, 2020 rated it really liked it  ·  review of another edition
There are many strategies suggested in this book which will help to sell anything.. The author works as a car salesman and yet he manages to sell car to a particular customer twice in a single year.. Joe mentions how a relationship is required at first place as nobody wants to give their money to a stranger.. He also suggests refer a friend, database of prospects and so on
Liam Polkinghorne
Jun 16, 2017 rated it really liked it  ·  review of another edition
Fill the Ferris wheel. Rule of 250. Act as if every daily action is connected to your long term goals. Plan you work and work your plan (even if the plan changes during the day, it gives you motivation and a positive mindset). Review your day at the end of each day and improve.
Chandra Halim
It’s a good book, good narrative, good advice from experienced person. Only that the problem is; it’s not literally how to sell anything to anybody, but that how to sell car, and that’s it.
But it’s good. I respect Joe Girard bcoz he gestured an experienced advice.
H.J. Evans
Jun 29, 2020 rated it really liked it  ·  review of another edition
I love this book because his advice is very practical. He's not telling you anything you don't already know, just that it's important to do because it works. I really enjoyed it and I'm going to use these techniques going forward. ...more
Samu
Joe Girard did share a lot of his experience in selling, especially about birddogs. I think he rather oversell his birddogs and all of his success story while not exposing his failure and his comeback from failure.
Stacy M. Mendoza
Simple. Effective. Down to earth honest advice.

Loved Joe's straightforward tell it like it is method. The golden rule. Do unto others as you would like to be done to you.
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"World's Greatest Salesman" according to The Guinness Book of World Records .

Joseph Samuel Gerard, better known as Joe Girard, is an American salesman. Having sold 13,001 cars at a Chevrolet dealership between 1963 and 1978, Girard has been recognized by the Guinness Book of World Records as the world's greatest salesman.
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News & Interviews

The idea for The Gilded Ones came to author Namina Forna in a dream. The recurring image was one of a young girl in armor walking up a...
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“For the record, this is Joe Girard: Most average number of retail vehicles sold in one day--6 Most new retail sales in one day-18 Most new retail sales in one month-174 Most new retail sales in one year-1,425 Most new retail vehicles ever sold in a fifteen-year career- 13,001 Number one retail vehicle salesperson-12 consecutive years Joe's” 1 likes
“Perhaps you could send useful “how to” tips. You could clip news items out of the paper and send them to your customers with a little note that just says, “Hi John, thought this might interest you. Joe Girard.” Some salesmen send expensive personalized calendars. This keeps their name in front of the customer all year long. Another salesman I know keeps postcards in his briefcase and jots off a personal note to his good customers while waiting for an appointment or a plane. Watch the ways in which the giant companies spend millions just to keep their name in front of the public. I have learned from them, and you should too, because we have businesses just like them, only maybe not so big.” 0 likes
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