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Creating Magic
It's not the magic that makes it work; it's the way we work that makes it magic. The secret for creating magic in our careers, our organizations, and our lives is outstanding leadership--the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World(R) Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons Everyone is important.Make your people your brand. Burn the free appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.
290 pages, Kindle Edition
First published January 1, 2008
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Displaying 1 - 30 of 270 reviews
July 10, 2011
Fantastic book on leadership that anyone in a management or leadership position MUST read. Cockerell says right in the title that it is common sense, but it is amazing how many people don't use common sense. With real world examples, the book is inspiring and should be added to your collection.
April 3, 2012
Most likely, a 4.5 rating...
This book was originally given to me by our district superintendent who wanted us to take a look at how we lead and start to change a culture. The book is written by Lee Cockerell, who is the former Executive VP of Operations at Walt Disney World Resort - the epitome of customer service. His expertise of leadership strategies is definitely top notch.
Mr. Cockerell goes through his strategies in a very familiar, easy to read style, with stories throughout, in order to visualize his points clearly. Emphasis on obvious leadership issues, such as character, communication, and the ability to listen for that next great idea are prevalent throughout the book.
We used this book as a study guide over several months and it gave cause to stop, ponder, and reflect on ways that we were incorporating these strategies into our own leadership situation (mine as an elementary principal). While some of the explanations were geared more towards business, most could be adapted to our schools, in which the student and their family are our most valued customers.
I found myself highlighting and marking pages for ideas to bring to staff to spread leadership tidbits throughout the year next year. Teachers have a lot of professional development on strategies for instruction, technology, or the management of their classrooms, but oftentimes, don't see themselves as leaders - this might be a step to acknowledge that role for them.
This book, overall, was excellent - it isn't a strategy that you can instantly put into effect, but rather something to be pondered, processed, and carried forth in the way you carry yourself. It helps to address the LEADERSHIP part of the job, not the MANAGEMENT part (and yes, I have both parts, as do most leaders). It will definitely be one that I refer back to throughout my career.
This book was originally given to me by our district superintendent who wanted us to take a look at how we lead and start to change a culture. The book is written by Lee Cockerell, who is the former Executive VP of Operations at Walt Disney World Resort - the epitome of customer service. His expertise of leadership strategies is definitely top notch.
Mr. Cockerell goes through his strategies in a very familiar, easy to read style, with stories throughout, in order to visualize his points clearly. Emphasis on obvious leadership issues, such as character, communication, and the ability to listen for that next great idea are prevalent throughout the book.
We used this book as a study guide over several months and it gave cause to stop, ponder, and reflect on ways that we were incorporating these strategies into our own leadership situation (mine as an elementary principal). While some of the explanations were geared more towards business, most could be adapted to our schools, in which the student and their family are our most valued customers.
I found myself highlighting and marking pages for ideas to bring to staff to spread leadership tidbits throughout the year next year. Teachers have a lot of professional development on strategies for instruction, technology, or the management of their classrooms, but oftentimes, don't see themselves as leaders - this might be a step to acknowledge that role for them.
This book, overall, was excellent - it isn't a strategy that you can instantly put into effect, but rather something to be pondered, processed, and carried forth in the way you carry yourself. It helps to address the LEADERSHIP part of the job, not the MANAGEMENT part (and yes, I have both parts, as do most leaders). It will definitely be one that I refer back to throughout my career.
May 9, 2012
This is a management book from the man who was head of operations at Disney World for many years. Before that, he led Disneyland Paris (in fact, he was the one who led it in the very beginning) and before that he worked for Marriott.
The book seems very list heavy. There are 10 leadership strategies that each have their own chapter. But within each chapter, there are numbered lists of ways to implement that strategy or components of that strategy.
Because of his background in hotels/restaurants/amusement parks, the lists are very service-oriented. If you work in a business that's not customer intensive, then you'll really have to stretch some of the strategies to make them apply.
The book is very story-heavy. There are lots of anecdotes from the author's work life, including quite a few from his pre-Disney life. There are some stories featuring others, but they're definitely the exceptions.
This is supposed to be a mini version of what you'd get from The Disney Institute as a management course.
I don't know that there's anything here that is huge in and of itself. But, on the grand scale of management books, it's not a bad one, just not a great one.
Probably best for those people who have a fascination for all things Disney, especially backstage things.
The book seems very list heavy. There are 10 leadership strategies that each have their own chapter. But within each chapter, there are numbered lists of ways to implement that strategy or components of that strategy.
Because of his background in hotels/restaurants/amusement parks, the lists are very service-oriented. If you work in a business that's not customer intensive, then you'll really have to stretch some of the strategies to make them apply.
The book is very story-heavy. There are lots of anecdotes from the author's work life, including quite a few from his pre-Disney life. There are some stories featuring others, but they're definitely the exceptions.
This is supposed to be a mini version of what you'd get from The Disney Institute as a management course.
I don't know that there's anything here that is huge in and of itself. But, on the grand scale of management books, it's not a bad one, just not a great one.
Probably best for those people who have a fascination for all things Disney, especially backstage things.
December 15, 2014
Reading Cockerell's writing, he comes across a little like a Ross Perot type. He talks about his early career, and he was not the favorite of his employees. He describes his hard-nosed earlier self getting beaten up by employees twice! From there he does have a revelation or two that lead him to become a much more progressive manager and leader. The book is based around lists of how to be a great leader. These lists contain additional lists, so on audio this was impossible to follow without perfect attention. When the lists started I assumed I would not like this book at all, but the large number of anecdotes, from Disney and from Cockerell's prior stints at Marriott and other employers, were interesting and kept being interesting throughout. These include stories about pin collecting, recognition letters to employees children, the "Disney stoop", dealing with waits, the size of ironing boards in hotels, etc. It is exactly the kinds of things you would expect a Disney executive to be writing about. The only thing that really surprised me was that Cockerell takes credit for a number of changes within Disney and other places he worked, including pushing pin trading and putting full-size ironing boards in hotel rooms. After chapters on spreading recognition around, these kinds of statements didn't sit well. This ends with an advertisement for Disney's leadership institute, and advertisements for consultants in books is another pet peeve of mine. Note that many of the stories here are aimed at leaders of large companies. Much is applicable to the leader running an organization, but not necessarily for those lower on the totem pole. The lists could have been written by many different authors -- read this one for the Disney anecdotes.
July 14, 2018
Возможно это лучшая книга с практическими советами лидерам по управлению коллективом
January 4, 2020
If you could teach how to create magic then it won't be magic, it would be chemistry :)
Telling the secret recipe about good business management / leadership is like telling how to loose weight; most of the general principles (eat right, work out) are true but useless to tell and most of the details are more useful for some situations than others and certainly not worthy of generalizations.
The same is the problem with this book. Although you will get some interesting tit bits about Disney along the way, you won't loose out much if you skip this book.
Telling the secret recipe about good business management / leadership is like telling how to loose weight; most of the general principles (eat right, work out) are true but useless to tell and most of the details are more useful for some situations than others and certainly not worthy of generalizations.
The same is the problem with this book. Although you will get some interesting tit bits about Disney along the way, you won't loose out much if you skip this book.
April 9, 2010
I really enjoyed this book. I listened to it in 2 days (always a good sign when I want to keep listening). I love the magical world of Disney, all they stand for, strive for, and represent. They know what they're doing and it was really interesting to hear how they implement their strategies.
This book made me consider myself as a leader. I've always thought of myself as a natural leader, but the book clearly states that being a true leader is something that has to be learned. I love that Lee Cockerell admits that his success came from making a lot of mistakes during his career and learning from each of them to become a more effective leader. It's a great story that inspires me to be a better person. (It actually made me want to be a manager, just to put in to practice all the ideas!)
Who doesn't love Disney? Seriously, I can't imagine it. I thought of all of my favorite stores (Costco, Nordstrom, my bank: USAA) and why I love them. They all have fabulous customer service. They can - and do - go the extra mile. This is so important. Can you imagine if every company took these same ideas to heart? How would I choose where to shop or stay on vacation? Taking it further: what if we all treated each other so well? Granted I wouldn't want to live in Disneyland (that'd be a little too sweet for me), but things and people would be a lot nicer.
The book made me want to work at Disney (which is one of my Dad's dream jobs, actually) just so I can be a part of something so awesome! Then I decided it would totally scare me because there is such a high standard and it is a lot of work. But again, it appeals to me because I love doing things for people and making things special and "creating magic" when I can. So, maybe some day I'll be so lucky...we'll see.
This book also made me appreciate the coolness of my husband for reading books like this. He is a future magic-maker and I can't wait to see him implement these ideals in future companies he works for, manages, or owns.
I got chills listening to this book and hearing the stories the magic of Disney. I recommend the book to anyone who enjoys Disney and wants to become a more effective leader - even at home or church. There are great ideas that can be implemented by stay-at-home moms or passed on to working husbands! :)
This book made me consider myself as a leader. I've always thought of myself as a natural leader, but the book clearly states that being a true leader is something that has to be learned. I love that Lee Cockerell admits that his success came from making a lot of mistakes during his career and learning from each of them to become a more effective leader. It's a great story that inspires me to be a better person. (It actually made me want to be a manager, just to put in to practice all the ideas!)
Who doesn't love Disney? Seriously, I can't imagine it. I thought of all of my favorite stores (Costco, Nordstrom, my bank: USAA) and why I love them. They all have fabulous customer service. They can - and do - go the extra mile. This is so important. Can you imagine if every company took these same ideas to heart? How would I choose where to shop or stay on vacation? Taking it further: what if we all treated each other so well? Granted I wouldn't want to live in Disneyland (that'd be a little too sweet for me), but things and people would be a lot nicer.
The book made me want to work at Disney (which is one of my Dad's dream jobs, actually) just so I can be a part of something so awesome! Then I decided it would totally scare me because there is such a high standard and it is a lot of work. But again, it appeals to me because I love doing things for people and making things special and "creating magic" when I can. So, maybe some day I'll be so lucky...we'll see.
This book also made me appreciate the coolness of my husband for reading books like this. He is a future magic-maker and I can't wait to see him implement these ideals in future companies he works for, manages, or owns.
I got chills listening to this book and hearing the stories the magic of Disney. I recommend the book to anyone who enjoys Disney and wants to become a more effective leader - even at home or church. There are great ideas that can be implemented by stay-at-home moms or passed on to working husbands! :)
February 19, 2019
What a great book. It was recommended by a colleague, Jeff Merighe, at a conference we were part of last month.
The anecdotes Mr. Cockerell shares make this content very accessible. The leadership lessons are concise and build well upon one another. I am looking forward to sharing this with my staff team in an upcoming retreat.
The anecdotes Mr. Cockerell shares make this content very accessible. The leadership lessons are concise and build well upon one another. I am looking forward to sharing this with my staff team in an upcoming retreat.
April 26, 2020
I'd recommend Mr. Cockerell's combination biography and business leader motivational book. I admit I love Walt Disney's style and very much enjoy the visits to the parks, movies, memorabilia, pen trading, you name it; so when I was assigned this book to read at work I was pleased. I found the book a collection of practical knowledge by an experienced corporate leader, interesting recollections of Disney memories and self promotion on the part of Mr. Cockerell. Honestly, near the end of Creating Magic, I found I was more interested in actual magic that Disney consistently delivers than how it is produced or delivered. What I mean is that I am more interested in experiencing the sausage than the sausage making. Also, I found I was less interested in how some ideas came into being (Fastpasses, pin trading) than I thought I was; I am more interested in Walt Disney than the corporate functionaries, no matter how talented, that came after him.
April 23, 2018
Great book with extremely practical leadership advice. Lee Cockerell's wisdom and know-how on leadership shines through the pages. My only thought, don't buy the audiobook but buy an actual copy and take the time to digest. That's what I'll be doing next.
February 21, 2021
It is no secret that I am a huge Disney fan; having been to Disney World so many times, I am constantly impressed by their service and attention to detail. This book, written by now retired, previous VP of Operations at WDW focuses on how that service is created at Disney and what leaders in any field can learn from that to apply to their own work and daily interactions. So many great, concrete and simple but strong takeaways
June 12, 2024
Loved this one. Lots of practical advice. I appreciated that he truly made this book about his career in hospitality and not just his life with a little information about his career sprinkled in. I would have loved to hear more about his time in Paris working on the Euro Disney project.
One minor note is that since the book was written in 2008, some of the information about technology and about Disney World is outdated. (RIP Magical Express). Overall still a worthwhile read.
One minor note is that since the book was written in 2008, some of the information about technology and about Disney World is outdated. (RIP Magical Express). Overall still a worthwhile read.
June 26, 2017
One of the best books about the inner workings of Disney I have read.
February 12, 2022
Fantastic!!! A great, practical leadership book, full of real life examples and stories. A must read for managers.
February 24, 2025
Very repetitive 🧍♀️😾
August 13, 2019
This is a great book about hospitality! If you've ever left a Disney park amazed at how friendly the entire staff seemed to be, this book is a great read for you!
March 11, 2024
I needed to reread the first part since I started it so long ago. It has nothing groundbreaking but has some good points to remember. Some of the final chapters are a bit more dated and don’t make that much sense nowadays. Even not being that out of the box is interesting how so many people do not follow these common sense principles.
May 8, 2017
For a business leader, this is a great book. I can say that as someone who has a business degree, has worked in business and even considered owning my own business.
However, that is no longer that season I am in, and therefore I found more than half of the book didn't apply to the leadership I am in or striving to be in at this time. Several of the strategies are incredibly practical - not in a bad way if that's what's you're looking for. But they just didn't apply to me. I probably wouldn't have finished the book if it wasn't an assignment in a leadership group that I am apart of. And I cheered to myself for being done when I closed the last page. But that certainly isn't to say that it wouldn't help you or someone else immensely.
However, that is no longer that season I am in, and therefore I found more than half of the book didn't apply to the leadership I am in or striving to be in at this time. Several of the strategies are incredibly practical - not in a bad way if that's what's you're looking for. But they just didn't apply to me. I probably wouldn't have finished the book if it wasn't an assignment in a leadership group that I am apart of. And I cheered to myself for being done when I closed the last page. But that certainly isn't to say that it wouldn't help you or someone else immensely.
February 1, 2016
Muy bueno, no esperaba tanto de este libro pues lo tomé para cumplir con una de las categorías del reading challenge y fue de los pocos que me llamaban la atención... pero NOICE.
Buenas anécdotas y consejos de sentido común que a veces dejamos pasar porque suponemos que son tan obvios que no valdría la pena revisarlos pero... sí.
Se trata de controlar a tu personal, ofreciendo a ellos la opción de controlarse.
Buenas anécdotas y consejos de sentido común que a veces dejamos pasar porque suponemos que son tan obvios que no valdría la pena revisarlos pero... sí.
Se trata de controlar a tu personal, ofreciendo a ellos la opción de controlarse.
June 8, 2016
Fantastic audio book, it has such great and valuable advises and tips. Really, I think that this is that type of book\audio that i will keap consultating. And in such a warm voice that translates a man with character and values. It's not a boring technical book, I was mooved by some stories, I was surprised with some solutions and results and most important it is all about the importance of all employes. And it's about Disney and the passion behind the brand, so I really enjoyed listening.
July 14, 2015
I now know why Walt Disney World is the happiest place on Earth. I picked this book because I love WDW and always curious about the behind the scenes. I learned so many ideas that transfer easily to my classroom. I am going to revamp the start of my year based on this book. I wish it was a must read for my district leadership teams.
November 25, 2022
I am thankful to Lee Cockerell and his book, because he and it made me realize that I don’t want to be a leader.
Some of the tips are useful generally, but most are only useful if you are a manager of a large corporation and have a lot of power and money to use. If your a manager of a small business with a team of part timers who just want their pay check, the tips aren’t that useful.
Some of the tips are useful generally, but most are only useful if you are a manager of a large corporation and have a lot of power and money to use. If your a manager of a small business with a team of part timers who just want their pay check, the tips aren’t that useful.
February 28, 2023
This was required reading for a leadership strategies class. Cockerell is out of touch with the working class, and many of his strategies do not apply to healthcare. Perfectionism is a great ideal, but it is unattainable. Anyone who expects perfectionism out of themselves is setting themselves up for burnout and a decline in mental health.
May 17, 2012
Creating Magic is an inspiring book. I'm a huge fan of Disney, it's resorts, parks and movies. It's great to get some insight in the story behind the scenes. And I must say, I completely agree on al 10 strategies mentioned in this book. Well recommended!
July 4, 2017
Fantastic leadership book. I've read dozens of leadership books and Cockerell's is among the best. I am drawn to it because he offers identifiable examples that are linked to real world successes.
March 12, 2022
A great tale of behind the scenes from a former EVP at Walt Disney World.
I'm always on the hunt for management books about The Walt Disney Company. While this one is older, it's still got some great lessons as Cockerell tells his tale of going from Marriott to Disney, instilling a level of professionalism and pride in his Cast to serve up the level of experience guests have long since come to expect from a trip to the Most Magical Place on Earth.
While not the best book about Disney I've read (Ride of a Lifetime by Bob Iger is hands down THE book to read if you're even slightly interested about life behind the curtain!!), I appreciate Cockerell's insights and his honesty.
In one example, when visiting one of Marriott's properties, the person who he was supposed to meet with called in sick, having gone to the hospital for an anxiety attack. Cockerell's reputation early in his career as a hard-driving, results-oriented young manager had preceded him, which gave Cockerell a much different perspective on himself and his role in instilling the pursuit of excellent service with his staff.
He shared another story where right before a major event in one of the ballrooms, he noticed one of the tablecloths had a cigarette stain (yes, this is from a time where people smoked indoors!). One of the servers tried to hide it by putting a plate over the burn mark, which Cockerell didn't accept. Despite the event's impending launch, he made the team replace the tablecloth and redo the entire place setting.
Taken together, it's a great example of how as a leader you can set a high bar for yourself and others, but you also need to check your personal bar and demand excellence without putting your staff in the hospital!
Many tales of behind the scenes at Disney, primarily at the Resorts, and interestingly told at a time where Disney Parks were separate from Resorts (today they are managed together under the Disney Parks & Resorts umbrella), and some good leadership lessons that can be applied at any company.
Enjoy!
I'm always on the hunt for management books about The Walt Disney Company. While this one is older, it's still got some great lessons as Cockerell tells his tale of going from Marriott to Disney, instilling a level of professionalism and pride in his Cast to serve up the level of experience guests have long since come to expect from a trip to the Most Magical Place on Earth.
While not the best book about Disney I've read (Ride of a Lifetime by Bob Iger is hands down THE book to read if you're even slightly interested about life behind the curtain!!), I appreciate Cockerell's insights and his honesty.
In one example, when visiting one of Marriott's properties, the person who he was supposed to meet with called in sick, having gone to the hospital for an anxiety attack. Cockerell's reputation early in his career as a hard-driving, results-oriented young manager had preceded him, which gave Cockerell a much different perspective on himself and his role in instilling the pursuit of excellent service with his staff.
He shared another story where right before a major event in one of the ballrooms, he noticed one of the tablecloths had a cigarette stain (yes, this is from a time where people smoked indoors!). One of the servers tried to hide it by putting a plate over the burn mark, which Cockerell didn't accept. Despite the event's impending launch, he made the team replace the tablecloth and redo the entire place setting.
Taken together, it's a great example of how as a leader you can set a high bar for yourself and others, but you also need to check your personal bar and demand excellence without putting your staff in the hospital!
Many tales of behind the scenes at Disney, primarily at the Resorts, and interestingly told at a time where Disney Parks were separate from Resorts (today they are managed together under the Disney Parks & Resorts umbrella), and some good leadership lessons that can be applied at any company.
Enjoy!
November 7, 2021
In this book Lee Cockerell, former vice president at Walt Disney World, present his top leadership strategies/tactics combined with lots of examples and insights of his work life. The book also has a slight feel of an autobiography due to the many experiences included in the otherwise very list-oriented book.✨
•
I don’t have a leadership function, so I could read the book from the perspective of an employee who should ‚feel‘ these leadership principles. As also the subtitle says, most of them are quite common sense, especially for employees I guess but I have never seen these in action (in long-term). Some of them, yes, but many, also very simple ones, unfortunately not.✨
•
I agree with most of the principles, however, in my opinion not everything is based on leadership. Sometimes leadership takes all the credit which is just too short-sighted. It is extremely important but definitely not the only factor. Self-motivation, company status (product, stability, industry) are two examples. Honestly, especially in the beginning, the writing style felt self-centered and a bit arrogant which got better later in the book. I understand that Lee Cockerell did amazing jobs and achieved a lot, since I am more a self-effacing person, reading others story about how superb they acted and what they achieved and that all the success of companies was based on their actions (I am exaggerating a bit here) feels often like bragging and arrogance (if it comes from their own pen). But I don’t know Lee Cockerell and that might be a very wrong picture I got from some lines of the book. As a said what he achieved is really impressive and I don’t intend to do him injustice ✨
•
I don’t have a leadership function, so I could read the book from the perspective of an employee who should ‚feel‘ these leadership principles. As also the subtitle says, most of them are quite common sense, especially for employees I guess but I have never seen these in action (in long-term). Some of them, yes, but many, also very simple ones, unfortunately not.✨
•
I agree with most of the principles, however, in my opinion not everything is based on leadership. Sometimes leadership takes all the credit which is just too short-sighted. It is extremely important but definitely not the only factor. Self-motivation, company status (product, stability, industry) are two examples. Honestly, especially in the beginning, the writing style felt self-centered and a bit arrogant which got better later in the book. I understand that Lee Cockerell did amazing jobs and achieved a lot, since I am more a self-effacing person, reading others story about how superb they acted and what they achieved and that all the success of companies was based on their actions (I am exaggerating a bit here) feels often like bragging and arrogance (if it comes from their own pen). But I don’t know Lee Cockerell and that might be a very wrong picture I got from some lines of the book. As a said what he achieved is really impressive and I don’t intend to do him injustice ✨
January 8, 2018
I love everything about Disneyland, Disney, etc. Well, that is a general statement, but I just wanted to establish myself as a fan. With that, I had a very hard time getting through this book. It was just okay. Some good principles for leadership are included in the pages, and then they are included again, and again, but not in a repetition leads to learning kind of way. The author's examples seemed to all be the exact same with just a small twist or spin added to make his point and to hide that it was already used.
The other thing that really started to annoy me in the book was they endless examples of the cost cutting measures taken by Disney leaders. Don't get me wrong, I love that they look for ways to cut costs and reduce the overall dollar, but as a frequent Disney traveler, the prices I have payed out have continually increased. So I have a hard time "cheering" for the Disney overhead saving money here and there in large quantities. I began to read it as a different way to say that "people are losing their jobs because we realized that we could do three jobs with one person. "
I also realize that there may be some "leadership saturation" within me, since I have read quite a few "leadership" books lately.
Anyway, I love Disney, love the parks, most of the movies, the franchise, didn't love this book.
The other thing that really started to annoy me in the book was they endless examples of the cost cutting measures taken by Disney leaders. Don't get me wrong, I love that they look for ways to cut costs and reduce the overall dollar, but as a frequent Disney traveler, the prices I have payed out have continually increased. So I have a hard time "cheering" for the Disney overhead saving money here and there in large quantities. I began to read it as a different way to say that "people are losing their jobs because we realized that we could do three jobs with one person. "
I also realize that there may be some "leadership saturation" within me, since I have read quite a few "leadership" books lately.
Anyway, I love Disney, love the parks, most of the movies, the franchise, didn't love this book.
June 27, 2021
Creating Magic by Lee Cockerell book summary
In this book I discuss a few of my favorite takeaways of the Disney Leadership Principles. These principles have been used by thousands of organizations to help build a high performing culture and customer oriented organization
Hey Guys! this is book # 20 of my 52-week book challenge wherein I aim to read 1 book a week or 52 books in a year! Here's a summary of my top 5 key takeaways from the book, "Creating Magic" by Lee Cockerell
https://youtu.be/qjPcO8MosfA
00:36 - Its not the magic that makes it work, its the work that makes it magic - Learn why a high performing culture is not achieved by dumb luck
02:06 - The R.A.V.E. + A.R.E Method - Learn how to build a happy work environment and high performing culture
04:55 - The Take 5 Rule - Learn how Disney cast members create magical moments
06:44 - Break the mold - reversible vs irreversible - Learn how to make quicker decisions
08:08 - Staying ahead of the pack - Learn how to be relevant by continuously adapting to our environment
Thanks and to view more of my previous summaries, like and subscribe my Youtube Channel, Paolo Balinas
Now off to the next book! :)
P.S. Comment below on what was your key takeaway
#BookSummary #BookReview #CreatingMagic #LeeCockerell #Disney #management #culture
In this book I discuss a few of my favorite takeaways of the Disney Leadership Principles. These principles have been used by thousands of organizations to help build a high performing culture and customer oriented organization
Hey Guys! this is book # 20 of my 52-week book challenge wherein I aim to read 1 book a week or 52 books in a year! Here's a summary of my top 5 key takeaways from the book, "Creating Magic" by Lee Cockerell
https://youtu.be/qjPcO8MosfA
00:36 - Its not the magic that makes it work, its the work that makes it magic - Learn why a high performing culture is not achieved by dumb luck
02:06 - The R.A.V.E. + A.R.E Method - Learn how to build a happy work environment and high performing culture
04:55 - The Take 5 Rule - Learn how Disney cast members create magical moments
06:44 - Break the mold - reversible vs irreversible - Learn how to make quicker decisions
08:08 - Staying ahead of the pack - Learn how to be relevant by continuously adapting to our environment
Thanks and to view more of my previous summaries, like and subscribe my Youtube Channel, Paolo Balinas
Now off to the next book! :)
P.S. Comment below on what was your key takeaway
#BookSummary #BookReview #CreatingMagic #LeeCockerell #Disney #management #culture
December 14, 2023
Fantastic book and one I’ve used/referenced for years. Every industry can be seen as a service industry once you identify the customer (or “guest” as Disney refers to them).
Lee only completed 2 years of colllege before joining the Army. After his military service, he started working in a hotel as a waiter. He worked his way up to management and eventually the a Disney VP. The book is about customer service and leveraging/recognizing those around you. One of the key emphasis items is that by taking care of your people, they will take care of the customer (from a management perspective). Little things matter like the magical moments that are unique to only Disney. Why do people return over and over again? It’s the little things like a towel wrapped in the shape of Mickey Mouse or a phone message left on the hotel phone with Disney characters calling to wish a little girl/boy happy birthday or welcome to their first time at Disney. Small things that makes kids’ faces light up and parents remember those feelings. The financial cost is high, but the emotional draw to Disney prevails time and time again which is why they have such an incredible return rate for guests. How do you keep them coming back? It’s not the park or the hotel…it’s the experience and the magic.
Lee only completed 2 years of colllege before joining the Army. After his military service, he started working in a hotel as a waiter. He worked his way up to management and eventually the a Disney VP. The book is about customer service and leveraging/recognizing those around you. One of the key emphasis items is that by taking care of your people, they will take care of the customer (from a management perspective). Little things matter like the magical moments that are unique to only Disney. Why do people return over and over again? It’s the little things like a towel wrapped in the shape of Mickey Mouse or a phone message left on the hotel phone with Disney characters calling to wish a little girl/boy happy birthday or welcome to their first time at Disney. Small things that makes kids’ faces light up and parents remember those feelings. The financial cost is high, but the emotional draw to Disney prevails time and time again which is why they have such an incredible return rate for guests. How do you keep them coming back? It’s not the park or the hotel…it’s the experience and the magic.
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