It's almost Valentine's Day, so naturally I'm reading books about business.
This book reminded me of All Over But the Shoutin' by Rick Bragg. In each case, the author wants to explain how s/he came from modest means and exceeded everyone's expectations . . . but in order not to brag, each says, "My mother taught me everything I know."
One of ten children, Barbara Corcoran grew up in a one-bath house in Edgewater, N.J. She founded The Corcoran Group, which eventually became a multibillion-dollar real estate firm. Here are some of the things her mother taught her:
* If you don't have big breasts, put ribbons on your pigtails. (In other words, use what you've got. Emphasizing the positive and minimizing the negative isn't a swindle--it's the secret of sales success.)
* If you want to be a cheerleader, you'd better know the cheers. (Overprepare whenever possible, especially when others are watching.)
* Offer the bigger piece, and yours will taste even better. (Be generous when negotiating.)
* Go stand next to Nana and see how big you are! (Focus on what you can do, not on what you can't do. Or as Theodore Roosevelt used to say, "Do what you can with what you have where you are.")
* When there are ten buyers and three puppies, every dog is the pick of the litter. (If you're a seller, do what you can--truthfully and legally--to make it a seller's market. The same goes for buyers.)
* You have the right to be there.
* You've got to bully a bully.
* Never be ashamed of who you are.
I liked the author's advice on business success, too, although I hope I never need her tips on how to pick a litigation attorney.