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640 pages, Paperback
First published February 12, 1974
They ask me if it’s true that when we bury somebody we dig ‘em out in four, five years and replace ‘em with another one. I tell ‘em no. When these people is buried, he’s buried here for life.
—Elmer Ruiz, Gravedigger
The man whose whole life is spent in performing a few simple operations, of which the effects are perhaps always the same, or very nearly the same, has no occasion to exert his understanding or to exercise his invention in finding out expedients for removing difficulties which never occur. He naturally loses, therefore, the habit of such exertion, and generally becomes as stupid and ignorant as it is possible for a human creature to become.
Jobs are not big enough for people. It’s not just the assembly line worker whose job is too small for his spirit, you know? A job like mine, if you really put your spirit into it, you would sabotage immediately. You don’t dare. So you absent your spirit from it. My mind has been so divorced from my job, except as a source of income, it’s really absurd.
I know a lot of pro athletes have a capacity for a wider experience. But they wanted to become champions. They had to focus themselves on their one thing completely. His primary force when he becomes champion is his ego trip, his desire to excel, to be somebody special. To some degree, he must dehumanize himself.
I began to see how everything was so wrong. When growers have an intricate watering system to irrigate their crops but they can’t have running water inside the houses of workers. Veterinarians tend to the needs of domestic animals but they can’t have medical care for the workers. They can have land subsidies for the growers but they can’t have adequate unemployment compensation for the workers. They treat him like a farm implement. In fact, they treat their implements better and their domestic animals better. They have heat and insulated barns for the animals but the workers live in beat-up shacks with no heat at all.
My interest in motorcycles was for the money originally. I saw this was going to be a big field. Later, business becomes a game. Money is the kind of way you keep score. How else you gonna see yourself go up? If you’re successful in business, it means you’re making money. It gets to the point where you’ve done all the things you want to do. There’s nothing else you want to buy any more. You get a thrill out of seeing the business grow. Just building it bigger and bigger…
What really gets you down is, you're at some place and you'll meet a person and strike up a conversation with 'em. Naturally, sometimes during that conversation he's going to ask about your occupation, what you do for a living. So this guy, he manages this, he manages that, see? When I tell him—and I've seen it happen lots of times—there's a kind of question mark in his head.