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The first section of Welch's narrative deals with his childhood (the fierce passion and integrity of his mother, Grace who refused to allow her son's stutter to stand in his way resonate throughout the book), his formative experiences as he struggled to climb "out of the pile" while developing a new plastic called PPO for GE, and his ultimate accession after two decades of hard work to the post of chairman. As he recounts his rise through the ranks, Welch shares the principles that he believes were integral to his success. First and foremost is his commitment to creating a meritocracy in which the best people, those who truly distinguish themselves through the quality of their work, are Nothing is as important as identifying, training, and holding on to talented people. Another core principle of Welch's is the need for speed and responsiveness; "I wanted the company," he writes, "to be more like a speedboat, fast and agile, able to turn on a dime." A third principle could be called "informality" or even "joy." As a manager, Welch loved the back-and-forth involved in a true exchange of ideas as well as the conviviality of a night out celebrating the latest victory with his team.
The second part of Straight from the Gut centers around Welch's resoundingly successful and sometimes painful struggle to modify GE's "hardware" (some business units were sold off or restructured while others, like NBC, were acquired) and its "social architecture" (the culture or values that drove the company). During this period, Welch revitalized Crotonville, GE's famous management training center, and introduced the revolutionary concept of "boundaryless" thinking into the organization. Welch tells us, "The boundaryless company I saw would remove all barriers among the engineering, manufacturing, marketing, and the rest.... It would eliminate the less visible walls of race and gender. It would put the team ahead of the individual ego." The third and final section of the book discusses GE's four top initiatives over the past decade globalization, the growth of services, Six Sigma, and digitalization and also includes a pithy chapter entitled "What This CEO Thing Is All About," in which Welch distills the lessons of his amazing career. Throughout the latter part of the book, Welch also deals candidly with some of his most highly publicized problems, including the response to the layoffs of the '80s; his difficulties with the acquisition of Kidder, Peabody; and the Hudson River PCB problem.
Always enlightening and informative, Straight from the Gut offers us an invaluable look into the mind of the man whom Business Week calls "the most impressive CEO of his time." Although Welch doesn't portray himself as General Electric's savior (throughout the book, he generously acknowledges the contributions of his colleagues, thereby remaining true to his vision of team spirit), his book is essential reading for businesspeople and for anyone else who wants to understand the principles by which companies should be run. (Sunil Sharma)
A Review by Janet Lowe
The cover of Jack Welch's autobiography uncannily reflects what has recently come to pass at General Electric -- Jack has left the building. A relaxed, friendly, engaging Welch smiles directly into the camera -- the sweetest guy you'd ever meet now that he's retired. To see the toughest guy you would ever want to meet, the most competitive guy, the most ambitious guy, turn to the photos in the book's centerpiece. In one, a glowering Welch menacingly raises his fist to make a point. Each of these Welches is the real Welch -- they just represent who he was at different times and different places in his career. Now that Jack is no longer GE's chief executive officer, he can and does settle down for an honest, candid talk about his personal life and his remarkable 40-year career at General Electric.
Despite the numerous volumes that have been written about him before, Welch's hot-off-the-press biography is worth every penny. True, many of ...
14 pages, Audio Cassette
First published January 1, 2001