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204 pages, Paperback
First published November 5, 1999

The aridity of the small west Texas towns was not all a matter of unforgiving skies, baking heat, and rainlessness, either; the drought in those towns was social, as well as climactic. The extent to which it was moral is a question we can table for the moment. What I remember clearly is that before the Dairy Queens appeared the people of the small towns had no place to meet and talk; and so they didn’t meet or talk, which meant that much local lore or incident remained private and cased to be exchanged, debated, and stored as local lore had been during the centuries that Benjamin describes.
The Dairy Queens, by providing a comfortable setting that made possible hundreds of small, informal local forums, revived, for a time, the potential for storytelling of the sort Walter Benjamin favoured. Whether what he favoured actually occurred, as opposed to remaining potential, is a question I want to consider in this essay.