Business model you. Il metodo in una pagina per reinventare la propria carriera

by Tim Clark, Alexander Osterwalder, Yves Pigneur

Business Model You (BMY) is being produced by the same five-man team that created Business Model Generation and employs the same reader-driven, online community membership model. Where Business Model Generation (BMG) taught managers a unique and powerful way to summarize any business, and any business model, on a single sheet of paper, Business Model You! (BMY) teaches readers how to draw "personal business models" that clarify the essence of their work — and reveal new career and life possibilities.

Specifically, the book shows readers how to 1) understand business model thinking and diagram their current personal business model, 2) understand themselves and define their purpose, 3) articulate a vision for change, 3) create a new personal business model harmonized with that vision, and 5) test and implement the new model.

The book is based on the Business Model Canvas methodology developed by Alexander Osterwalder, PhD and Dr. Yves Pigneur of the University of Lausanne. Thanks to its proven power and intuitive simplicity, this methodology (the basis for the international Wiley bestseller Business Model Generation) has quickly emerged as the world’s leading business model description and innovation technique: BusinessModelHub.com now has more than 3,000 members representing 75 countries.

Genres: Business, Nonfiction, Self Help, Personal Development, Entrepreneurship, Management, Psychology

Paperback

First published January 1, 2012

About the author

Dr. Timothy Clark is an entrepreneur, NEXT-certified entrepreneurship trainer, teacher, and author who leads the global personal business model movement. After selling his startup to a NASDAQ-listed entity in a multi-million-dollar transaction, Tim completed doctoral research in international business model portability and authored or edited five books on entrepreneurship, business models, and personal development, including the international bestsellers Business Model You and Business Model Generation, which together have sold more than a million copies in 30 languages.

Previously Tim served as the author of Japan Entrepreneur Report and Japan Internet Report, as a Senior Fellow for Tokyo-based venture-capital firm Sunbridge, and as a professor of business at the University of Tsukuba.

Reviews

[Mahshid Parchami · Rating 3 out of 5]

کتاب بیزینس مدل شخصی؛ کتاب جالبی بود. به انگلیسی خوندم نمیدونم ترجمه داره یا نه. اول بیزینس مدل رو توضیح داده بعد اون رو درباره کار و زندگی شخص گسترش داده. با مثال های زیاد درباره زندگی افراد با شغل های مختلف. برای پیدا کردن هدف شغلی و درک استعداد و علاقه شخصی تمرینات زیادی داره. پر از شکل و نمودار و خطوط هایلایت شده است و به انگلیسی خوندنش آسونه. برای برنامه ریزی و بازنگری در زندگی جالبه.

[Cristina Basílio · Rating 5 out of 5]

" Business Model You - A One-page Method for reinventing your career, by Tim Clark

I'm reaching that age that we start wondering " what if...". That'st why I'm reallly enjoying reading this book. It's a kind of a dream planner. You look inside you and try to truly search for your deepest goals and values.
The book incitates you to replace career uncertainty with career confidence by optimizing your potential in a new idea: you can also think yourself as a business model. Revisit your life direction and consider how you want to align your personal and career aspirations. Adjust or reinvent your work life using canvas and instructions and learn to make it all happen.

Try it!

[Robson Castilho · Rating 4 out of 5]

This book is a great help if you're thinking about changing your career.
Definitely, read it!

[Bill Seitz · Rating 4 out of 5]

I'm a big believer in the Lean Startup Canvas, which descended from the Business Model Canvas, as a way to summarize and challenge a business model.

This book takes the Canvas idea and applies it to the "business" of your day-job (or freelance work, etc.).

This big middle section doesn't have anything to do with the Business Model Canvas, instead using a variety of unrelated career-assessment tools to increase your self-knowledge. But that's bracketed by the Canvas thinking, which I think grounds the whole exercise.

On the downside, "validating" your model is acknowledged as though it's easy to get actionable feedback via the old info-interview as to whether your Model is actually sellable. I think that's always the biggest challenge.

[Jay French · Rating 1 out of 5]

I was expecting something that would leave me with one simple page of personal insight. I didn’t get anything like that. The author provides a number of very familiar exercises to document personal preferences, strengths and weaknesses. There were a few not as familiar exercises tying personal weaknesses to ways to overcome, including using a partner’s or employee’s strengths. Much of the rest of this book was a mélange of simplified and over-simplified business modelling, sometimes tied back to a personal model and sometimes not. Strangely, at times the book used a personal anecdote to illustrate a business model, then turned around and used a business anecdote to illustrate a personal model. I finished the book, but I can’t tell what the purpose was. Was it to build personal models using business models as templates, or vice versa? You get both from the writing. I was very disappointed near the end when the authors described the word profit by saying that the reader may have a bad reaction to the word because it might remind them of used car salesmen or bad business practices. Huh? Just who are these authors writing this book for? People that think business is evil? Incredibly bizarre. I listened to the audio version of this book. I would absolutely not recommend an audio version of this book, as there are many lists read, and one of the large tables is “read” using colors. This is one of those books that really doesn’t lend itself to an audio production. Overall, I believe there are plenty of other books on the market that provide similar advice using similar exercises, including “What Color is Your Parachute?”, which the authors here borrow an exercise from. As I look to Amazon’s “Look Inside” for the hardcover version of this book, the message does appear to depend on the magazine-like graphics that appear on most pages, so readers of the paper version may have a different take. But fair warning on the audiobook, which comes across as a disjointed mess.

[Tomas Vik · Rating 4 out of 5]

This was a high octane, use more paper than all of last year combined, boil your brain experience. I felt like there might be a space for improvement in the way I think about my career, and so I went on an adventure of reading this book in 4 short days.

You look at the design of the book (loot of almost empty pages) but then when you get through the basic theory on the first 50 pages, you hit the exercise/introspection/reflection vortex of task after task where 2 pages can take 2 hours.

I've had several insights throughout reading this great book. But the two largest "duh" are:
- The job you do needs to overlap with the majority of your interests/strong abilities, just part is not enough
- You have to focus on the customers (read colleagues, teams, business partners, companies...) and the VALUE that you provide! And the value is not the same as the activities you do. You are not getting paid for writing code, you are getting paid for removing the need and cost of boring manual data entry.

The reason I'm giving 4 stars is that I feel like the examples didn't quite match the model (at least not in my head) and so I sometimes didn't get a clear message about how I could apply given piece of advice.

[Jorge Reyes · Rating 4 out of 5]

No esperaba que este libro tuviera un fondo antropológico, todo lo contrario, esperaba un libro pragmático, técnico y creativo, sin embargo me llevé una grata sorpresa, comenzando con las anotaciones y recomendaciones de los líderes y autores del proyecto colaborativo "Business model canvas" y "Business model canvas you", ya que proponen una aproximación no determinista de lo que presentan sus investigaciones y trabajos.
Un libro ameno e interesante, aporta nuevas herramientas y "formas" a necesidades ya de antaño, siguiendo con la visión, tendencia social y empresarial del pensamiento visual, se alcanzan resultados interesantes y puntuales.
Recomiendo este libro, tomando en cuenta que en nuestro mundo contemporaneo existen muchas herramientas vocacionales y de innovación en la carrera profesional, estas herramientas son precisamente lo que prometen, herramientas que aportan información, no son, de ninguna manera un fin en si mismas. Tu modelo de negocios es una de estas herramientas.

Mi twitter es @emorar

[Mihai Rosca · Rating 5 out of 5]

If you want
- BIG revelations
- BIG changes
- BIG insightful career changing thoughts
then read this book

Some advice:

1. Get a some pen and paper. You'll need it. I used my phone, Google Docs, Google Keep, Notice and also some other tools. I did this mainly because I worked on this book while commuting and on plane travels. Ended up filling about 45 pages in the end.

2. Do the work! At some point you will be faced with some tough exercises. Do them! Even if their result might not be what you truly want to do in life, they will teach you to think a certain way. You need that.

3. Keep an open mind. At some point I was advised to do the first canvas regarding the services brought to my daily job. I kind of kept there for the next 3 or 4 section and then realised that the indication was solely for the respective canvas. Don't be like me. Keep an open mind and apply yourself and your dreams to these methods. It will be worth it.

4. Buy it, don't rent it. You'll want to redo it at some point and it's good to have your own copy for reference.

[Clairdenoon · Rating 3 out of 5]

--บันทึกการอ่าน--
โมเดลธุรกิจของคุณ-Business Model You
Tim Clark,พิษณุ พรหมจรรยา

หนังสือจะพูดถึงกระดานออกแบบธุรกิจบ่อยๆ
ซึ่งการจะเติมเต็มกระดานนี้ ก็เหมือนกับการได้ทบทวนใจตัวเอง ได้เห็นข้อมูลของตัวเองชัดๆเพื่อนำไปสู่การหาตัวเองให้เจอ และทำให้ความฝันหรือความปรารถนาในใจเป็นจริง

ในตารางจะพูดถึง
-ลูกค้า (คนที่คุณช่วย)
-ความสัมพันธ์กับลูกค้า (วิธีที่คุณติดต่อกับลูกค้า)
-ช่องทาง(วิธีทำให้พวกเขารู้จักคุณ ส่งมอบคุณประโยชน์ที่คุณสร้างขึ้น)
-คุณประโยชน์ที่สร้างขึ้น (สิ่งที่คุณช่วยลูกค้า)
-กิจกรรมหลัก (สิ่งที่คุณทำ)
-ทรัพยากรหลัก (สิ่งที่คุณเป็นและสิ่งที่คุณมี)
-พันธมิตรหลัก(คนที่ช่วยคุณ)
-รายได้และผลประโยชน์ (สิ่งที่คุณได้กลับมา)
-ต้นทุน (สิ่งที่คุณต้องจ่ายไป)

นอกจากนี้ก็จะมีการยกตัวอย่าง มีคนหลากหลายอาชีพที่มาเติมกระดานให้ดู และแต่ละคนก็จะมีบทสรุปของตัวเองที่ได้จากกระดานนี้

อ่านแบบเบื่อๆบ้างแต่ตอนคิดทบทวนเรื่องที่จะเติมตารางก็เหมือนได้คุยกับตัวเองแบบเป็นลายลักษณ์อักษร นานๆได้จับเข่าคุยกันจริงจังกับตัวเองสักทีก็ไม่แย่นะ

[Siamand Lalisani · Rating 4 out of 5]

کتاب خلق مدل کسب و کار از همین تیم نویسندگان یک اثر حرفه ای، نسبتا انقلابی و کاملا اثرگذار و مفید برای هر شخصی به حساب میومد. چه صاحبان کسب و کار و چه کارمندان، از خوندن اون کتاب ارزشمند لذت میبرند

اما در مورد این کتاب داستان اندکی متفاوت است

من بدون هیچ پرس و جویی و براساس تجربه شیرین کتاب قبلی این تیم، این کتاب رو خریداری کردم اما به غیر از چند فصل که حدود سی درصد کتاب رو شامل میشه، مطالب باقی صفحات در حد کتابهای خودشناسی موجود در بازار تنزل پیدا کرد. این تنزل کیفیت از همچین تیم نویسندگانی انتظار نمیرفت و به شدت از اهمیت و جذابیت کتاب برای من کم کرد

به هرحال کتاب کماکان ارزش مطالعه بالایی دارد و از سبک نگارشی جذابی برخوردار است، به مترجمان این کتاب در انتشارات آریانا قلم نیز یک خسته نباشید جانانه باید گفت

[Amanda · Rating 4 out of 5]

Business Model You breaks down a basic organizational business model into its component parts, walking the reader through a step-by-step inventory of their own skills and values provided. The goal is to help each individual identify and maximize what they do best, how they do it best, and how to best communicate to those "customers" they want to reach. The book can be applicable to those who are job-seeking or looking to start their own businesses.

[Erik · Rating 3 out of 5]

Not nearly as good as its predecessor, Business Model Generation, this stalwart of the personal business model movement is full of exercises intended to help you understand your own personal brand and business model. I found the exercises intriguing but ultimately did not learn too much.

[Bülent Duagi · Rating 4 out of 5]

Easy to read, practical tips & exercises.

[Ahmad · Rating 3 out of 5]

کتابی بسیار ساده است. چیز زیادی از آن یاد نگرفتم.

[Ayham · Rating 5 out of 5]

كتاب مميز وتفاعلي جدا، يأخذك بخطوات منطقية وصولا الى نموذج العمل الخاص بك وذلك
في صفحة واحدة مكونة من تسع خانات.
قبل البدء ضع في الحسبان كثرة التمارين المطلوبة.

[Duong Tan · Rating 4 out of 5]

BMC is an awesome framework. BMC for personal use is a great intepretation. Really great.
The book is usefull for anyone, especially career consultants and individual coaches.

[محمد حمزة]

"وظائف الأحلام تُبتكر غالبا أكثر مما توجد، لذا فهي نادرا ما تتحقق بعمليات البحث التقليدية. إن ابتكار حُلُم ما يتطلب معرفة قوية بالنفس".

كتاب مفيد في مجمله، ولتتم الفائدة ينبغي تطبيق التدريبات المذكورة في ثنايا الكتاب.. وليس بالضرورة -من وجهة نظري- إتمام النموذج، وإنما المرور على الكتاب يكفي ليأخذ بيدك ويعرفكَ عليكَ.

ذو القعدة - 1440

[Paul Boos · Rating 4 out of 5]

I enjoyed this book, but it wasn't as informative as Business Model Generation. It does present some great viewpoints on value from an individual perspective so that one can have a better 'story' to tell. I'll probably update this review after I try out a few of the techniques and create my canvas.

[Tony · Rating 3 out of 5]

Not as good as the business model generation

[Mahmoud Rajih · Rating 5 out of 5]

من أفخم الكتب الي قرأتها، وخلتني حب كمل باقي السلسة لنفس دار النشر
لكل شخص مهتم بأنه يطور نفسه ويشوف الحياة من منظور جديد
يقرأ هاد الكتاب

[Arshia Taheri · Rating 4 out of 5]

کتاب جالبی بود، حتی برای من مفیدتر از کتاب‌های دیگه‌ی این گروه نویسندگان بود.

[Sicofonia · Rating 4 out of 5]

What a nice surprise Business Model You has been for me!

The starting premise is indeed ambitious, a one-page method to reinvent one's career. If it wasn't because there is no shortage of this kind of books in the market, I would have thought this book to be yet another one of those commercial baits.

However, the simplicity of Business Model You and the many exercises it contains inside; make it a worthwhile read.

For starters, it is based on the Business Model Canvas proven method. The originality in this book relies in applying the same method entrepreneurs do on their businesses to ourselves. If we were going to treat ourselves as a one person enterprise, how would we define our purpose, the value we provide or our customers?

The book itself has an introduction to the original Business Model Canvas so readers who are not familiar with the concept can start from zero with this method. After that, there is a series of exercises aimed at understanding what you do know, what your inner purpose in life could be, and how to produce a desired-future-state Business Model Canvas of yourself.

I got many insights as I read the book, even if I was not following every exercise, as it made me realize about a situation I was at work that I had the power to improve myself. In that sense, the book will give you the tools to think differently about your career. That in itself is of great help.

I was already familiar with the Business Model Canvas methods for enterprises and used it several times so for me this method simply clicked. But because it is so straightforward I can only recommend this book highly to anyone looking into re-thinking their own careers.

[Hoang Tu · Rating 3 out of 5]

Thông thường khi nhắc tới mô hình kinh doanh chúng ta sẽ mường tượng ra những vấn đề như sản phẩm, dịch vụ, tài chính của một doanh nghiệp nào đó. Thế nhưng với cuốn sách, tác giả Tim Clark đã đưa một ý tưởng rất mới mẻ: Tại sao không áp dung Mô hình kinh doanh vào mỗi cá nhân và coi chính bản thân chúng ta là một doanh nghiệp?

Cuốn sách sẽ lần lượt giới thiệu cho chúng ta 9 thành tố cơ bản của một khung mô hình kinh doanh là gì, áp dụng mô hình đó vào mỗi cá nhân ra sao, các bài tập thực hành xác định mục tiêu cho nghề nghiệp, thực hành và ví dụ như thế nào.

Mình đánh giá đây là một cuốn sách thú vị, phù hợp với những người đang có mong muốn khởi nghiệp, hoặc những bạn trẻ đang loay hoay, thiếu định hướng trong việc phát triển sự nghiệp sau này. Tuy nhiên để nói cuốn sách có quá xuất sắc không thì đối với mình là không. Các thông tin đưa ra vẫn còn hơi mang tính lý thuyết, mọi thứ chỉ dừng ở bề mặt thôi chứ không sâu, có cảm giác nội dung đang cố bị gồng để phù hợp với mục tiêu mà tác giả nêu lên ban đầu là áp dụng mô hình kinh doanh của công ty vào mỗi cá nhân. Nếu như được chọn lại thì mình sẽ không chọn mua quyển sách này mà mua quyển “Tạo lập mô hình kinh doanh – Business model” cũng của tác giả Tim Clark nằm trong bộ 4 cuốn do Alpha book phát hành, chắc chắn nếu viết thẳng vào chủ đề của business thì nó sẽ hay và thiết thực hơn.

Điểm cộng của cuốn sách mình thấy các phần được chia ra khá rõ ràng, mạch lạc, nhiều hình ảnh minh họa. Sách được dàn trang ngang thay vì dọc như các quyển sách thông thường khác giúp người đọc có nhiều khoảng trống để viết và làm các bài thực hành ngay khi đọc sách. Điểm trừ là chữ bé quá, nhiều khi phải căng mắt ra mới đọc được.

Đánh giá: 3/5

[zle_charaktery · Rating 5 out of 5]

#reklama @wydawnictwo_onepress

Kariera zawodowa – opracowujesz model działania czy zdajesz się na przypadek i aktualne trendy? Porozmawiamy.

"Model biznesowy Ty" to interesująca pozycja prezentująca metodę prowadzenia kariery mającą na celu budowanie wartości na rynku pracy, a przede wszystkim pogłębiania uczucia klarowności i poczucia bezpieczeństwa w sferze życia zawodowego.

Autorzy w prosty sposób przekazują skuteczną metodologię kształtowania kariery, która pozwala odnaleźć swoje miejsce w organizacji, wyklarować zainteresowania i uwierzyć we własne możliwości.

Książka podzielona jest na działy, które krok po kroku przeprowadzają przez model zaprezentowany przez autora. To nie tylko teoria, ale również życiowe przykłady i ćwiczenia, które w przystępny i przyjemny sposób pozwalają zrozumieć i wdrożyć w życie przedstawiane schematy.

"Model biznesowy Ty" to praktyczny poradnik zarówno dla osób, które mają zamiar po raz pierwszy zaplanować swoją karierę zawodową, ale również tych, które potrzebują na nowo odnaleźć swoją ścieżkę lub stracili zapał i poczucie celu w aktualnie wykonywanych profesjach. Świetnie sprawdzi się dla osób, które zadają sobie pytanie, czym zawodowo chcę się zajmować, ale też co mogą wnieść do organizacji i jakie wartości reprezentują.

Muszę przyznać, że z przyjemnością prześledziłam tę książkę, co więcej poświęciłam jej zdecydowanie więcej czasu, niż pierwotnie zakładałam i wdrożyłam jej elementy do swojej zawodowej codzienności. Dzięki tej pozycji przewartościowałam pewne elementy mojej kariery i określiłam plan zmian, do których sukcesywnie chcę się stosować. To swego rodzaju gotowe wskazówki mające mieć wpływ na poczucie bezpieczeństwa w sferze życia zawodowego.

[materiał powstał we współpracy barterowej]

[Holger · Rating 3 out of 5]

This book does everything right, yet you may not get what you are looking for:

The good thing first: it teaches you how to think about a seemingly indivisible problem (your purpose/career) in a structured way using models. This enables you to look closely at parts to improve the whole, or at the whole to see what parts need to change. That's a great skill, and something not taught in many schools. Business people will be familiar with this thinking, other people will benefit greatly from this. This model can really work.

But will it for you?

The downside is: the book raises sky-high expectations (business people are also used to this) and is full of anecdotes about stressed out bakers that went to a seminar by the authors. There, a wise teacher glanced at their business model and uttered a single question - upon hearing this, the baker attained nirvana and went on to fulfill his mission as an astronaut.

You will not have a Zen master at your disposal when you fill out the forms in the book, although you are encouraged to discuss your outputs with friends. You may get great insights and I really hope you do! But you may feel like me: I ended up with the mission I had on LinkedIn before, and my final canvas differed little from where I started out. Perhaps I'm not creative enough or there wasn't enough pain when I started, but then something made me buy this book. I didn't find out what it was.

[Kotryna · Rating 4 out of 5]

This book develops the idea of the Business Model Canvas (BMC)* to a more personal level. Through simple theory and relatable case studies, authors managed to explain how to use a business model canvas as a personal (career) model canvas. It is aimed at the professionals who aim for growth or reinvention both in an organization or in freelancing.

I am a freelancer myself with no management background, so this book finally managed to explain to me how I could apply the BMC to my own professional practice and growth. It gives structure to any career or project and explains it in the language any literate professional could understand. In addition to that, the book provides few simple tools for professional self-reflection and points to common mistakes people make. I would recommend the book to someone who is trying to re-imagine their professional lives, or to those who are stuck in a dissatisfying professional situation - the book does not just offer simple answers like "drop your job and start a startup" or "turn your hobby into a career" but shows some smart ways to readjust in one's current position, to prove one's value to the organization, or to pitch one's services to a client.

*a tool presented by Strategyzer.com platform and also defined in other books by the same authors at www.strategyzer.com/books

[Alana · Rating 4 out of 5]

Based on the title, I expected this book to be a lot of jargon about marketing, branding, and selling yourself. What I got was much better. The book describes how to use the framework of a business model to create a one page summary of how you see your career with an emphasis on describing the (non-monetary) value that you provide with your career. It contains lots of useful exercises to help you think about your background, interests, skills, personality traits, and values with the goal of creating a purpose statement for how you want to provide value through your career. Then, based on your purpose statement, you examine the different aspects of your business model to see where you might need to change things so that you are fulfilling your purpose in the way you want to.

While this book did get at a lot of the same ideas as What Color Is Your Parachute and The Pathfinder, I felt that it did so in a fresh way so I would recommend it if you're looking for something to follow those books.

[Justin Wiebelhaus · Rating 4 out of 5]

Great book for exploring your present and future career. I found the formation of a career/ job that is centered around value provided to customers and supported by a viable business model (i.e. one that makes money) to be based on super fundamental business principles. This book also has many exercises to get you thinking about key partners, costs, customers, activities, resources, channels, value, and relationships that have to do with your job or business. For me, it helped me formalize how I made money and what was most important. It also helped me pinpoint some pain areas that I could work on. Perhaps the main issue that I have with the book is it seems more helpful for people who might be 5-15 years into their career that are looking to reevaluate, pivot, or understand their role more. I think if you don't have as much direction the first half of the book is great but the second half assumes you have figured out your passion, and personal mission, and have a viable way of achieving those things.

[Nhi Nguyễn · Rating 5 out of 5]

"Một công cụ sáng tạo dùng để đánh giá xem bạn là ai và bạn có thể làm gì." Bằng những hình vẽ trực quan và sinh động, những câu văn hài hước, dí dỏm và dễ hiểu, những chú thích, định nghĩa đơn giản, và trên hết là những câu chuyện đời thực được xen lồng ghép một cách khéo léo và tinh tế, mang đầy cảm hứng và tiếp thêm kinh nghiệm cùng dũng khí để độc giả có thể vượt qua mọi rào cản mà tạo lập cho mình một khung mô hình kinh doanh cá nhân thật sự khác biệt, đậm dấu ấn bản thân và có một sức mạnh to lớn cho cuộc sống. Không đơn thuần chỉ là một công cụ, đây còn là một quyển sách, một bản tuyên ngôn dành cho những người - chủ - động trong cuộc đời mình.

[Amir Shabani · Rating 4 out of 5]

We might ask, is a business book useful for people who are not interested in business?
Well, this book has thought about that too, by treating life as a business and organisation, now it can be relevant to us.
By reading a handful of business books I have realized that the most important thing to consider is self-reflection and posing questions as to know ourselves better. This book's foundation which is its business model canvas, is based on these questions such as: who are we? Do we know our customers? What can we do? What is our goal in the end?
So by having a clear sense of ourselves and our relationship with others we can achieve a more fulfilling life.