Author Tara Button encourages readers to discover what they love, curate a collection of meaningful, long-lasting items, and stop embracing and discarding trends with the rest of the Western world. However, instead of addressing over-consumption and its tax on the planet with vague, emotional argumentation, this author exposes the history of modern consumerism and advertising in detail, delving into the social and personal mental processes that lead to over-consumption and waste. For example, she explains how even when our items are not technically obsolete, marketers expertly stoke our desires for a replacement by changing product designs and making something look "so last year." She also addresses how common design practices impose a short lifespan on products so that consumers will have to buy them again.
This book also includes sections on the impact that commercials have on culture and lives. Because the author used to work in advertising, she is an excellent voice to explain how manipulative commercials can be, and how even when they don't peddle misinformation, they are still explicitly designed to tap into subconscious desires and create felt needs for products that people might not care about if they were marketed less insidiously. In response to this, she outlines next steps for how to change shopping mindsets and habits.
Because this book focuses on the mindsets and heart issues that drive people to over-consume and live wastefully, it is much more oriented to affluent people than to those who depend on cheaply made products in order to get by, but since affluent people are the ones more likely to trash the planet by following trends and buying and discarding items on a whim, it is appropriate for this book to be directed towards those with the means to finance wasteful lifestyles. The author encourages readers to consider their true values, reject consumerism, and change their thoughts, beliefs, and habits to create a more purposeful life, meaningful home, and healthier planet.
She also has a resource to help people learn about products with longevity. Even though some Goodreads users have criticized this book for promoting the author's website, BuyMeOnce, she designed this website for the purpose of discovering and sharing information about the types of quality products that won't break down after a short period of use. I believe that this book is actually better for mentioning the website, because other books give generalized advice without providing any next steps or resources. It's clear that this author not only practices what she preaches, but also knows how to pass on her lifestyle values to others in a concrete way.
I really enjoyed this book, because even though I was raised to use things until they wore out, and to reject trends in favor of my personal style, it was still helpful to think through these issues in a systematic way, and it intrigued me to learn more about the history of advertising and how the Western world developed its over-consumption problem. Although I would not recommend this book to someone struggling to get by financially, since its suggestions for buying long-lasting products can seem laughably unattainable, its messages about how to cultivate good values and a good life through discerning your personal taste, rejecting consumerism, and living simply are spot-on.