A Hindsight Look at a "Right Place / Right Time" Book.
Like many others that fad diets target, I was in a dark place when I first stumbled across the health guru community, which lead me to this book. In just two months, I had optimized my hormones, cholesterols and sugars, as well as achieved the body I had always wanted. Back then when I first experienced the feeling of being healthy, I would have hastily put two and two together and said that this was the book that changed my life. In hindsight - not so much.
I realize now that I didn't optimize my health because I found the mythical "holy grail of diets." I did it because I substituted high-calorie comfort foods with nutrient-dense healthy foods. You don't need a fad diet, a guru, or a book for that; just the motivation, the free information that is out there, and the time to work out the kinks. Still, this was the book that sent me on my path to health that I've maintained since then. For that, I give credit where credit is due. The wisdom in this book is there, albeit strewn about with gratuitous sales pitches and personal speculation. Fortunately, this book doesn't make it difficult to discern between solid dietary advice meant to benefit the reader, and blatant sales pitches meant to benefit the author.
On that note, Let's talk about Bullet-Proof Coffee.
I worked in specialty coffee for fifteen years; coffee was one of my biggest obsessions throughout the majority of my adult life. One of Dave's biggest solutions to curing brain fog was to switch to his personal brand of mold-free coffee, and I found his gratuitous sales pitches desperate rather than convincing. Lab tested or not, coffee is still perishable plant material post-Maillard Reaction - it has a limited shelf-life just like any other coffee. Flavor / Effect wise, I found Bulletproof coffee very underwhelming - both the coffee by itself, and the practice of blending with butter and MCT oil. Coffee was never meant to be a superfood that would turn us into better versions of ourselves, but rather a crutch that we habitually turn to when we want to avoid becoming the worst versions of ourselves. As I grew older and more sensitive to the effects of coffee, my solution was to quit drinking it all-together. Though mold was definitely a reason why I ultimately quit coffee, I had other concerns like poor sleep, acid reflux, anxiety, irritability without it (addiction), vocal inflammation, and gastrointestinal issues. No coffee can cure that long list. Cutting out coffee, however, did. Sorry, Dave.
Lets's talk about why I ultimately changed my mind on this book (and books like it):
All of my adventures down the rabbit hole of various 21st century fad diets ultimately lead me to view them in a similar light as religious cults. The level of gate-keeping that existed in the various Health & Nutrition communities was on an evangelical level; I could never talk about my diet without someone telling me I was wrong to eat it. Keep in mind, I didn't experience this gate-keeping from others until I was actually healthy. I didn't experience it back when I was deep-frying Big Macs and candy bars at home, but when I started putting turmeric in my green breakfast shakes. The sheer hypocrisy in it blows my mind. After watching so many cringe-worthy health guru debates (involving guys like Dave Asprey), I can only hope that one day these people (and the people who follow them) will see the hypocrisy in their tribalism and elitism when they realize that they have far more in common with each other health-wise than they do with me the day before I quit eating Taco Bell.
These days, I follow a much more quiet, simplified, and sensible approach - inspired by people who live in wellness past the age of 100. For example, Dr. Shigeaki Hinohara lived a remarkable life in wellness until the age of 105. He also had milk and cookies for lunch. While I won't be adopting his lunch habits, I recognize the wisdom in it. Don't convolute it. Don't overthink it. And for God's sake, don't let it define a person's worth.
At the end of the day, there is a huge target market of people who, like me, are one-step away from giving up garbage food. These gurus will continue to be at each other's throats - no different than politicians trying to win your vote.