39 books — 19 voters
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Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.
ebook, 200 pages
Published January 15th 2015 by Rosenfeld Media
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Initially I thought this was going to be one of those "good, but I know this already" books, but it ended up sparking a *lot* of ideas in my head. Especially some of the ways of talking about ongoing research — language is so important in helping folk see value. Going to be revisiting this in the context of the stuff I do with customer interviewing & incremental persona.
I really liked Young's first book, Mental Models, because it depicted a clear process for people who were looking for a design process. But this book was a bit trickier: I understand what she was trying to get at, but I think with these books, they tend to be an in depth description of designer's processes, and might be better if they were descriptive instead of prescriptive. Process is probably partly personality driven, partly driven by the requirements of one's design challenges, so understan ...more
If you want to start with user research, start with this book and read chapters 4 & 5. The book describes the most basic method how to listen to users. It is a must have basics before you'll start with other methods (in-depth interviews, usability study etc.). It's really desciptive and contains a lot of handy and practical advices. That star down is for the first 3 chapters and the chapters at the end (6 or 7 and more) - why so many words for such simple things? These chapters are just wais ...more
I intended reading this earlier, but got caught up in a million other things. Thank goodness for my local UX Book Club meeting. It got me to read it. I'm glad. I thought it was a very worthwhile read. It got me thinking in lots of different directions. I especially liked what I call the soft skills part. I think soft skills are too often neglected. I am referring especially to the listening part. I like how she gives very practical examples for practising, which is sound advice. After all, you r ...more
The core message of this book is to listen to others. It offers a methods that helps in listening: building the empathy, that may lead to better decisions (applying empathy). On it's core it's unguided talk, keeping yourself from reactions, emptying your mind, and listening to reactions, reasoning and guiding principles. So not for example opinions or facts. When working with this quotes the key is to make summaries, actions followed by brief information that captures the specific intent of the ...more
I actually purchased the audiobook version of this book. The author (Indi) did a great voiceover job - something that can't actually be said about all authors. She does a great job of explaining what empathy IS and what it ISN'T, and provides some good techniques for listening at work. Although, I think that is where she lost me at times in the book - especially in the later chapters. She gets a little too "textbooky" towards the end on the topic. But overall is still worth 4 stars and I would h ...more
The first 3 chapters have the most value. Clearly defining empathy and drawing a line between emotional and cognitive is important. The later chapters on how to listen, how to use empathy in teams and in the workplace seemed less valuable to me. The content seemed obvious and a little fluffed to fill out a "how to" book. Generally, I appreciated a good third of this book's ideas.
For all the naysayers, the thinking style approach to capturing reasoning, reactions and guiding principles through active listening and cognitive empathy is a game changer! We will rue the day we stuffed so much pap and fluff into our personas!