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Designing for Behavior Change: Applying Psychology and Behavioral Economics
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Designing for Behavior Change: Applying Psychology and Behavioral Economics

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4.14  ·  Rating details ·  250 ratings  ·  22 reviews
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

Stephen Wendel, HelloWallet’s head
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Paperback, 400 pages
Published November 22nd 2013 by O'Reilly Media (first published January 1st 2013)
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Nir Eyal
Dec 17, 2013 rated it it was amazing
This book should be on the desk of every product designer and innovator. It is a thoughtful guidebook without all the fluff and impractical advice of academic texts. Designing for Behavior Change is well researched and well written.
Ahmad hosseini
Oct 08, 2017 rated it it was amazing
Recommends it for: web designers, software developers, product managers, and UX designers.
Book covers how the mind makes decision, how to design products that leverage that knowledge, and how to test and refine those product over time. Author believes that behavior occurs only when three elements converge at the same moment: motivation, ability, and a trigger. Author provides a step-by-step process for designing, implementing, and testing the product by these elements.
Introduced process in this book entails four phases:
1- Understand how the mind decides to act and what that means for
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Niklas Laninge
Started off with a couple of concepts that were new to me. I’ve made a lot of highlights during the first 150 pages but after those pages the book turned south. A more condensed version would be welcomed!
Ardavan Mir
Jul 31, 2017 rated it really liked it
A good book with surface level behavioral science. It's interesting to see scientific findings being applied and blended into the design process to shape behavior. If you've read Thinking Fast and Slow or Nudge, or you are familiar with BJ Fogg's behavior model you'll find a lot of them in this book.

I found his CREATE Action Funnel (7 stages of making actions) very useful, and reasonable. It was also interesting to see how the model works within a context which he describes it as being made up
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Cat
Sep 19, 2019 rated it liked it
This book provides a framework for building products that help people take action. For a person to take a specific action, there are five preconditions that must be met: cue (external or internal), reaction (to the idea), evaluation (assessment of how hard the action is to take), ability (to act), and timing (urgency). Together these make up the C-R-E-A-T-E action funnel. Products can take people through these five stages using brute force, by building habits, or by shifting the burden of work ...more
Kathleen
Jul 16, 2019 rated it it was amazing
The existing works on behavior change are dense and while they do a phenomenal job detailing the nuance of how the brain works they spend less time and have less interest in turning those into applicable concepts.

Roger Martin describes the knowledge funnel progressing from mystery, to heuristics, to algorithm. Prior to this work designing for behavior change was firmly in the heuristics category, because of this work it is very closely boarding on algorithm (applicable by anyone-- provided
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Alexey
May 05, 2018 rated it really liked it
The book contains a lot of useful insights on app design and measurement (actually, one can see that the author really likes the measurement part more) – there's literally lots of knowledge packed in this book. It is, however, written in a very thick, uninteresting way. Sometimes it was extremely boring to read it, you actually had to force yourself to go through it. Nevertheless, I can definitely recommend it to anyone, who is designing applications.
Lowell Paige Bander
May 14, 2017 rated it liked it
Shelves: design, product
It was fun to see some "Thinking Fast and Slow" and "Nudge" lessons applied in the context of product design, but there was a lot of overlap with other product design and UX literature I've read, which made the book feel longer than it needed to be.
Arnold Petersen
Feb 04, 2019 rated it it was amazing  ·  review of another edition
It's one of the books I always recommend when it comes to cognitive experience design principals in UX, absolutely a must read.
Snik
Mar 30, 2014 rated it it was amazing
I received an electronic version of this book for free on LibraryThing in exchange for an honest review.

While this book focused on the how and why of processes to design products that can help behavior change, I also found it helpful to better understand behavior change in myself. I now better understand why some things that seemed logical did not work and now I have new principles to try in order to better achieve success.

This is a book that I would have enjoyed as a textbook in college. I
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Sheri Yar
Sep 20, 2017 rated it really liked it
Recommends it for: ux designer, product managers, web designer, u
Well! if your (in UX) looking for process or approach to craft successful products/ services to change and facilitate human behavior/ habits, this book will give you some good direction - it takes you through from how human mind & behavior works to defining/ designing environment, interface design and refining etc., so its about why and how part. its well researched.
Besides, I felt this book is little lengthier and repetitive in some areas.

One can easily connect and leverage if you read
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Merrikay
Apr 17, 2014 rated it really liked it
Designing for Behavior Change by Stephen Wendel

Stephen Wendel has developed an excellent and specific, detailed plan for designing products that will help people change their lives for the better. He identifies the target behavior, the new behavior and what is needed to make that happen. What sets this book apart is that he also examines obstacles to behavior change and develops methods to work around those obstacles. He also determines where to place that product to trigger its use. We of
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Mikal
Dec 11, 2013 rated it it was amazing
This book needed to be written.

The existing works on behavior change are dense and while they do a phenomenal job detailing the nuance of how the brain works they spend less time and have less interest in turning those into applicable concepts.

Roger Martin describes the knowledge funnel progressing from mystery, to heuristics, to algorithm. Prior to this work designing for behavior change was firmly in the heuristics category, because of this work it is very closely boarding on algorithm
...more
Andrew Saul
Sep 28, 2013 rated it it was amazing
Shelves: shared
I loved this book. It's packed full of resources and takes you from start to finish through the process of designing a behaviour change based product or service.

It's perfect to use as the blueprint for a project but even if you've ever thought you might want to design a product/service this book is a really fun exercise to get you thinking about just what it would look like and how you'd go about developing it.

It may just be the inspiration you need to get your ideas out of your head and into
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Patrick Arminio
Dec 31, 2015 rated it it was amazing
Amazing book, if you're building a product or you want to build something read this.
Even if you're not building behaviour changing things it's still worth a read.
Chapter 12-14 are probably the most interesting ones in terms of building a product (the psychology stuff behind the other chapter is interesting as well, of course).
Kristen
man, i found this hard work.
but it's getting high ratings. maybe it's me.
anyways, just read all the books he's taking his ideas from.
dan pink, the flow dude, all those other behavioural cognitive academics who wrote readable books.
Tash
Apr 26, 2015 rated it it was amazing
This is, by far, the best book about behavior design. There's plenty of research that we're planning to put into practice based on the theories here. It's ethical, clear and to the point. Well worth the read.
David
Sep 13, 2013 rated it really liked it
Shelves: behavior, design-ux
Necessary reading if you're creating apps, services or working in the wearables space.
Volkan
Nov 20, 2013 rated it really liked it
Shelves: ux, psychology
Behavioral product design is the new social product design.
Victoria Adams
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Aug 08, 2015
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Dr. Wendel is a behavioral scientist who studies how digital products can help individuals manage their money more effectively. He currently serves as the Head of Behavioral Science at Morningstar, a leading provider of independent investment research. At Morningstar, he leads a team of behavioral scientists and practitioners to conduct original research on savings and investing behavior, applies ...more
“Many thousands of people can write code. But only a relative few can get the psychology right.” 1 likes
“A product that could change behavior is useless if no one wants to use it.” 0 likes
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