ANOTHER EXCELLENT AND INFORMATIVE BOOK OF HISTORY AND CULTURAL TRADITIONS
Author Susan Waggoner begins this 2011 book, “[This book] came about after several years of looking at old Christmas catalogues, old Christmas cards, and old family photos---my own as well as everyone else’s. What I saw was a wonderful world of memory, loaded to the gills with decorations no longer made. I wanted them badly. And I didn’t want the tattered, torn, and faded items that had survived in someone’s attic; I wanted to see them as they might have looked when they were new. So I decided to try to make them for myself. This book is the result of those efforts, and I hope you enjoy these projects as much as I did. I also hope you’ll use your creativity to make other items uniquely your own. I’ve included full-size card images and decorative motifs in the Art Portfolio at the back of this book. Scan or photocopy them, resize them or embellish them, and use them in your own cards, place cards, stickers, gift tags, ornaments, and accessories. I want your Christmases to be just as merry, bright, and vintage as they can be!” (Pg. 7)
She explains how to make a ‘20s tree: “Trees of the ‘20s were round and fat, so full that to get the desired girth people often bought a tree that was taller than the room it was intended for and lopped off the top. The practice was so common that tree toppers played no part in many homes, nor did lights, which were expensive and consumed large amounts of electricity. Despite the lack of lights, trees of this era had impressive dazzle and a distinctive charm all their own. Balls and glass ornaments were less numerous but more distinctive than those of today… Families often bought one ornament a year, and it could easily take a generation to accumulate a collection.” (Pg. 14)
She recounts, “Many Christmas decorations of the 1930s---especially the expensive ones---were holdovers from the 1920s. When they broke or wore out, they were not replaced in kind, but gave way to something far less costly. Yet people still found ways to make Christmas seem fresh and new, and Christmases of the ‘30s were as festive as any others, even on a shoestring budget. A key player in all this was Woolworth’s. Not only did the famous dime store sell premade decorations for less, but it also fueled a craft boom by selling ribbons, embroidery thread, patterns, fabrics, sequins, glue, and other items at low prices. One could go into the store with little to spend and come out with all items needed for a Christmas that hit all the right style notes…” (Pg. 34)
She notes, “In 1931, Santa’s popularity got a huge boost, when the first of Haddon Sundblom’s ads for Coca-Cola appeared. Santa had been around for years, of course, but the European Santa was thin and somewhat frightening, and the pre-Sundblom American version, while rotund, often looked weighted down by his responsibilities. But Sundblom painted Santa as an overgrown child, and he was an immediate hit with adults and children alike.” (Pg. 35)
She observes, “Previously, the fireplace mantel had often been the focus of the room, with the tree standing to the side. Modern homes frequently lacked fireplaces or if they had them, featured low ledges rather than mantels. Without a stocking-bedecked mantel to compete with, the tree was the most important decoration in the house, and homeowners often framed the tree in the picture window for the whole neighborhood to admire.” (Pg. 76)
She says of the 1960s-style tree: “Two trends shaped the tree of the ‘60s. The first was the continued movement away from natural trees. The aluminum tree of the late ‘50s was still to be seen, but the signature tree of the decade was definitely the FLOCKED TREE. Since trees had first been brought indoors, people had looked for a way to give them a touch of snow… a DIY kit in the ‘40s… involved spraying a mixture of chemicals onto the tree with a vacuum cleaner… Then, in the ‘60s , professionally flocked trees became available… you could order a tree in any color you wished. Pink and chartreuse weren’t uncommon…” (Pg. 96)
This wonderfully-illustrated book will be of great interest to those who enjoy the cultural history of Christmas.