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240 pages, Hardcover
First published May 13, 2007

<>"I will take a serious approach to a subject that is usually treated lightly, which is a nerdy thing to do"
<>"Asperger's syndrome occurs more often in regions where there are large numbers of computer programmers."
<>"At some point in the legendary gangsta past, the baggy look alluded to the concealment of contraband, but now it's an attempt to hide the body. It's the adolescent equivalent of a comb-over, a look that's designed to cover a structural problem but worsens to the whole package because it's clearly obfuscatory."
I greatly enjoyed reading the book, and although it does border on controversial like the book jacket says, it's a great read for anyone looking for some nerdy conjecture.
Before I launch into a discussion of what a nerd is and where the idea of nerds comes from, I’d like to disclose that when I was eleven, I had a rich fantasy life in which I carried a glowing staff.
Being a fake nerd leaves you less of a nerd. You can both acknowledge your past (obeying the teenage principle of don’t-reinvent-yourself-or-we’ll-call-you-a-poser) and distance yourself from it (I am so undisputedly un-nerdy I can wear accessories and even pants that are nerdy and not be a nerd). This is why when you go to a party full of young music studio engineers, or arts journalists, or book editors, you look around and see a fake nerd uniform (bulky glasses, floppy hair, sweaters, low-top canvas sneakers useless for athletic activity).Despite other flaws, one can respect Nugent’s attempt to tackle a subject that seems to strike home with sincerity. His ability to separate quirk from individuality is a seemingly rare quality and one that substantially adds merit to his assessment of nerd culture.
You hear fake nerd conversation. It follows a model. You bring up an “obsession” or “total fascination” with a purportedly unfashionable subject. “I am such a dork about old Hawaiian slide guitar. I actually have every King Benny record. I’ve so got a problem.” “Dude, you want to hit In-N-Out burger? I basically live on their Protein Burgers when I’m in LA.”
This is a way of whipping out cultural capital, but not in the same way as leaving guests in the living room to retrieve a hollow-body guitar or a first edition of To The Lighthouse. The Gretsch and the Woolf say, “I am creative and educated, so I have an understanding of the blues and the Bloomsbury Group.” The Hawaiian slide recordings and the In-N-Out Burger, which are both low-end consumer products, say, “I love the things I love because I am guided by some untamed voice within me that cause me to have random obsessions. I will follow my individualized obsessions, not trends, and be transparent about those obsessions, even when those obsessions tell me to like things widely considered ugly and cheap.” It’s the cultural capital of quirk. pg. 123-124.