Escaping the Build Trap: How Effective Product Management Creates Real Value
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.
In this book, Melissa Perri explains how laying the foundation for grea
Apart from the fact that the 6 questions at the back of the book make it worth the read all on their own, the rest of this great book covers what it take to build a true product-led company where anything (everything) is possible. I really enjoyed the flow of the narrative as the book progresses and how Melisa points out so many things which caused me to think ah-ha! If I had one critique I’d ask for more visuals linking key ideas and concepts toge ...more
Melissa has created a highly relatable and actionable book for product leaders at all levels. If you are curious to lead or create a product-centric organization and culture this is the book for you.
No technical jargon, large focus on the career and responsibilities of a "product manager" and why you might need them in your teams & organization. Spoiler: it's not just about vomiting out requirements. It really isn't just a new job ad. It's moving towards a new organizational culture.
Not just targeted toward young startups, this book provides next steps for every kind of organizati ...more
It will help you to put focus on the "why" of the product instead of only on the "what", "when" and "how". Without a valid "why", the other parts s ...more
Overall, loved it. Lots of go ...more
In contrast to most of the book, the last section about incentives, culture etc. feels brief and forced whereas the earlier sections are more verbose and in depth. That said, lots of good material for aspiring CPOs.
The main focus of the book is to get a grip on the whole feature fetish the companies have. A lot of companies want GANTT charts and metrics that are bullshit. This causes a lot of stress for people who want to build and create awesome stuff for customers. The tips and frameworks Melissa Perri provide are awesome. Some images are a bit confusin ...more
I don't like using the term product management here though, because that makes it sound too niche, and possibly even trendy. While Product Management is popular at the moment, I think the principles in this book exceed the role, and are super important to tech businesses in general. To be clear, it's not just important because this is the new cool wa ...more
The start felt like somewhat of a rehash of things I already knew and I was struggling to see a lot of insight. The second half feels a lot more practical, and even though it doesn’t give you a roadmap (no pun intended) for how to apply everything, it will get you asking the right questions.
In some ways, th ...more
Written with clarity and plenty of illustrative examples borne out of long, hard-won experience, it explains both the 'How should we work?' and 'Why is that important?' in language that doesn't require a doctorate in Agile to underst ...more
My first PM gig was in 1998. We knew nothing, I knew nothing, there was nowhere to learn.
Times have changed.
I all too often see the examples given in real life. It’s painful to watch organizations kick off big planning sessions and watch them fizzle out in the weeks after.
It’s also refreshing to see a book state the Product Owner role is not Product Management and why.
If you start applying the concepts in this book, you will ...more
The practical advice explaining what a product manager does and how a typical product team is structured give good clarity to those unfamiliar with working closely with product.
The six questions at the end are great too.
Escaping the Build Trap is an important and easy read that, among other things, will teach you how to set up an organization to ruthlessly deliver business value while maintaining minimal cost and a sustainable pace.
If you are trying to install this kind of product thinking, this book will give you excellent ways to describe the concepts to execs and get their buy-in.
I liked the amount of examples given. There’s a good balance of philosophy and practical advice. As a student of agile and lean, I found this book to be a good guide in putting those principles into practice as a product manager. Not only that, but a good guide for a whole company to be product led and customer centric.
As an engineer I’ve worked in several different companies and each has had its own idea about what a product manager does and how product development should work. I found reading about how it works at healthy organizations to be enlightening and valuable. I hope to bring these ideas to my current and future companies.
Melissa in addition tells a story of fictional company, with very familiar style to what we saw in The Phoenix Project.
Not entirely sure how to implement any of it at work, right enough, otherwise it'd get five stars.