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Галактика Ґутенберґа. Становлення людини друкованої культури

4.11  ·  Rating details ·  727 Ratings  ·  59 Reviews
«Галактика Ґутенберґа» — одна з найбільш значущих праць канадського вченого Маршалла Мак-Люена (1911—1980), літературознавця, соціолога, культуролога, видатного представника техніцизму в філософії культури. Деякі його гіпотези перетворилися на аксіоми сучасної цивілізації, а цілу низку його оригінальних положень і дотепер розробляє сучасна маклюеністика.
З настанням електро
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Hardcover, 2-ге, перероблене, 392 pages
Published 2008 by Видавництво "Ніка-Центр", Київ (first published 1962)
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kingshearte
I didn't finish this book. It was enough of a slog that I figured I'd muddle my way through it, but intersperse other books along the way, but no. I suddenly came to the realization that I had no idea what I was reading. I'd made it almost 100 pages, and all I had retained from those pages was that he starts the book discussing King Lear, but I don't know why, and that people from literary cultures apparently see differently than people from non-literary cultures. That's all. It was one of those ...more
Chiara
Apr 14, 2013 rated it really liked it  ·  review of another edition
Shelves: language, philosophy
Basically what McLuhan argues in his book is that the invention and diffusion of Gutenberg's printing process marked the passage from a balanced kind of linguistic communication - where each sense was taken account of - to a tiranny of its visual component. Mobile characters, with their easy and quick reproducing capability, therefore, inadvertently brought us to cultural homogeneity and repetitivness.
This essay was first published in the early 60's and I found it an interesting and stimulating
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Stephen Wong
May 31, 2012 rated it it was amazing  ·  review of another edition
Clearly a work of illumination and like a polished multi-faceted crystal something you can turn around in your hand to try to see more of its brilliance and its light, the reader will derive a sense of the measure of the ratio that has been lost/superseded by what McLuhan refers to as "visual stress" in the outering by the homogenizing technology of print of one of the senses, that is, the gaining of fixed perspective for the price of losing the collective conscious. It exemplifies its own outer ...more
Henrique Maia
In some sense, this is a difficult book. Its main theme is interesting in itself, but as the title points out, it’s a Galaxy, or a myriad of connections that are simply to great to properly grasp it fully. If we take the analogy of the galaxy even further, it becomes obvious that even McLuhan’s analysis of the Gutenberg influence in Western culture is somewhat doomed to failure: we are simply too close to its effects, too deep inside it, to understand it clearly — just like trying to understand ...more
Timothy
This was a fun and inspiring book, and there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated. I really like the way that McLuhan constructs his narrative by quoting other writers and commenting on the quoted material. I found this to be wonderfully transparent and to give a sense of the relative weight of each author in relation to McLuhan's thought. It sometimes felt like I was reading the most enjoyabl ...more
Amanda
I grew up with parents who quoted "the medium is the message" and used it as part of our answering machine message, but never read any McLuhan till this one. And it isn't even the book with that quotation! Nevertheless, this was fascinating, enlightening, and challenging. A mosaic, as he calls it, of the ways that humankind and cultures have reacted to the introduction of writing -- and then the introduction of the printing press. I can see how this was revolutionary and I can also see why I did ...more
Guttermutter
Aug 20, 2016 added it  ·  review of another edition
Recommends it for: illiterates
McLuhan is to information what a centrifuge is to salad: you're going to see the same quotes and the same analogies and the same aphorisms pass by in slightly different contexts to stress slightly different things. This time around, there's less focus on literary criticism and more on general philosophical and scientific advances.
Mike Hayden
Jul 26, 2017 rated it did not like it  ·  review of another edition
I think McLuhan has not aged very well and wonder about his relevance to media studies today. The scholars he quotes and then misinterprerates are at times more interesting than his own ideas.
Robert Cross
Nov 19, 2016 rated it really liked it  ·  review of another edition
The printing press created mass ideology. True enough.
Toria
Jan 07, 2017 rated it liked it  ·  review of another edition
A fun book with plenty of food for thought, but not intellectually honest enough for its format.

Reminded me a little of Julian Jaynes' Bicameral Mind book at first, when McLuhan was trying to make an argument about visual/aural cultures---not because of any similarity in the theories but because it was simultaneously unconvincing and fascinating. But as McLuhan went on, I grew bored of his sorting things into whatever category justified his previous argument, however little sense it made. Lots o
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Emily
May 08, 2017 rated it really liked it  ·  review of another edition
Shelves: history, informative
I love how this book is divided into sections on the different effects the printing press had on society; that makes it far easier to find information for research. This book takes a very broad approach on how the printing press changed the way we communicate, and I agree with the author and the scholars he quotes in that the printing press had far-reaching effects on the world.
Moments of Kabir
This is not "my review" but it is related to what people can learn and get from the book....

The global village
In the early 1960s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called "electronic interdependence": when electronic media replace visual culture with aural/oral culture. In this new age, humankind will move from individualism and fragmentation to a collective identity, with a "tribal base." McLuhan's coinage for this new social
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Adrian Găinaru
Jan 22, 2017 rated it it was amazing  ·  review of another edition
https://ch3815h.wordpress.com/2013/12...
Galaxia Gutenberg a lui Marshall McLuhan, un canadian umanist, filolog de formatie, care a studiat in profunzime comunicarea si rolul semnaticii si semiologiei in perspectiva rolului sau fundamental in relatiile comunicarii interpersonale este o lucrare revolutionara, un roman daca-l putem asimila acestui gen literar, in care autorul descrie anticipand mersul clar al lucrurilor ce v-a sa vina, cu o intelepciune si precizie formidabile. De pilda cheile aces
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Kevin Kizer
Sep 05, 2014 rated it it was amazing  ·  review of another edition
I've never been able to precisely describe what it is McLuhan did exactly because he was so singular. In this he's called the original media guru, and that's an understatement. He was able to have the foresight to see how different technologies would effect culture as a whole. Here is the guy who coined the phrase "global village" in the '60s in reference to what he thought the effect of electronic technology would have on the world. Here's the guy who predicted (again, in the '60s) that color T ...more
Jose Gaona
Apr 25, 2014 rated it it was ok  ·  review of another edition
Shelves: no-ficción
Marshall McLuhan nos presenta en este ensayo la importancia de la imprenta a la hora de determinar los procesos mentales, sociales y culturales del hombre moderno, cuya característica es la preponderancia de lo visual, en oposición a la tradición anterior, que se regía por el orden de lo audiotactil. Para sustentar sus tesis, Macluhan apela a diversas disciplinas como la antropología, la sociología, la filosofía, la literatura, las matemáticas y la historia y consigue erigir una cabaña conceptua ...more
Sandyssandersatt.Net
Totally brilliant. The idea that civilization has been made captive of the processes uncovered by printed phonetic language... mass standardization... is a tough one to grasp. That what we humans have taught one another to adhere to and appreciate is actually that which currently holds us back from evolving knocks me over with it's obviousness. It's too in-your-face simple to be true. But is a totally plausible diagnosis of causes of contemporary commoner alienation and elite tyranny.

His ideas
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Ivan
Sep 19, 2014 marked it as to-read  ·  review of another edition
"Галактика Гутенберга" - легендарная работа канадского литературоведа, социолога и культуролога, знаменитого "пророка из Торонто", овеянного славой глашатая электронной эры, метафоры которого вошли в повседневный язык, став элементом классификации мира, - Г.М.Маклюэна. В ней он, прибегая к мозаичному, чресполосному подходу к современной цивилизации, утверждает, что решающим фактором процесса формирования конкретной социально-экономической системы, а, по сути дела, двигателем исторического прогре ...more
Hans-Peter Merz
MML S. 141

"An age in rapid transition is one which exists on the frontier between two cultures and between conflicting technologies. Every moment of its consciousness is an act of translation of each of these cultures into the other."

Die Gutenbergdruckereien haben zweihundert Jahre lang kaum etwas anderes veroeffentlicht als die mittelalterlichen Handschriften. Originaere neue Literatur wurde erst ab dem 18. Jahrhundert geschaffen. Die Leserschaft vorher fragte nach den alten Texten in handliche
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Joe
Jul 08, 2010 rated it it was amazing  ·  review of another edition
Shelves: philosophy
Yes, at first glance this book is an incoherent mess. The basic syntactical unit of the book is the two page micro essay and there are no clear chapter/subject divisions. McLuhan also introduces a number of idiosyncratic terms which he doesn't bother to define. But at around 100 pages things start to come together and McLuhan's commentary on the implications of movable type and the book as commodity(and the role of the written word in the articulation of nations, sophisticated economies, globali ...more
Theresa Macphail
Gutenberg - and this particular text - is probably most famous for his phrase: "The medium is the message." Although dated and a bit dry, this book is a must-read for anyone interested in the effects of technology (in this case the printing press) on society. Organized as a series of thought exercises, this book guides readers through the shifts in society brought on by the printed word. The takeaway for me was that text is itself a technology - and that the method of communication is indeed equ ...more
Jennifer
Either completely brilliant or total hogwash, I'm not qualified to say. Sometimes McLuhan sounds like he's simply wandered off on some flight of fancy, and his tendency to being in Shakespeare, Milton, or Blake as proof of his assertions ("Here in King Lear you can see how Shakespeare was discussing the ways in which print liquifies our sense of geographical and personal boundaries!") is baffling at times. But for all the fluidity and scatteredness of his style, there's no doubting he's expressi ...more
Josh
Jul 16, 2012 rated it it was amazing  ·  review of another edition
Very insightful look at how information technologies shape all other aspects of culture. I didn't follow everything in the book, but I did get a lot of ideas. I originally got interested in this book when the World Wide Web was beginning. Although McLuhan wrote in 1960, what he saw about the electronic age beginning with the telegraph, radio, film, and TV has continued and intensified with the Internet. This book helped me see a lot of my assumptions about the way the world is based on print cul ...more
Debbie Morrison
Apr 26, 2013 rated it really liked it  ·  review of another edition
Shelves: non-fiction
I'm enjoying this book a great deal so far. A challenging read, but worth it. Written by a Canadian scholar and published by the University of Toronto Press.

Book Description: "Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original
...more
Alisa Cupcakeland
Review completo en: https://atcupcakeland.wordpress.com/2...

Siendo sincera...pensé que iba a ser peor. La verdad es que no era tan críptico como esperaba y algunas ideas son interesantes. Sin embargo, me molestó muchísimo la arrogancia y pretensión de superioridad intelectual de este hombre. Te habla de conceptos de Aristoteles, Weber, entre otros sin mencionar que son los conceptos de esos autores, dificultando la lectura para quienes no están familiarizados con ellos.

No lo recomiendo, pero me
...more
Czarny Pies
Oct 29, 2014 rated it really liked it  ·  review of another edition
Recommends it for: Aux internautes philosophes
Recommended to Czarny by: Woody Allen
Shelves: philosophy
Dans la Galaxie de Gutenberg Marshall McLuhan presente sa grande these que ce n'est pas le contenu du message mais son medium (presse ecrite, television, radio, etc.) qui est le facteur determinant dans le resultat du message. Dans ce livre McLuhan essaie de demontrer que l'invention de la presse par Gutenberg a donne naissance au rationalisme, au dualisme, a la standardisation, et a l'uniformisation culturelle a l'echelle planetaire. La these presente dans ce livre resiste bien a toutes les att ...more
Thadd
May 10, 2011 rated it it was amazing  ·  review of another edition
An astonishing book, a dry one, about the effects of the Gutenberg press, a device that shocked the church, brought about new religions, started wars and changed the human race. In different sections, the Greeks complain that more books will make readers lazy. Readers won't have to memorize a book because the presence of more books will make that unnecessary. In other sections, the author talks about the fact that Balinese plays, not books, teach the Balinese what is right and wrong.
Jeff
Aug 08, 2012 rated it it was amazing  ·  review of another edition
As with all of his works, this one, as well as "Understanding Media, The Extensions of Man", had a huge impact on me. They're not the easiest books to read, but they will give you a new appreciation of just how important experience retrieval is; which is to say the major means of how we store and retrieve experience over time has a tremendous impact on how we think of, and see, the world around us.
Andrew
Apr 09, 2009 rated it it was amazing  ·  review of another edition
Read all the way through this a couple of times and just had it sitting around and picked it up to read random spots. Lots of great ideas about antique perspectives. Got me into don quixote. Its really impossible to talk about McLuhan without sounding trite. If you don't catch on right away just by every McLuhan book and listen to every McLuhan recording on ubuweb and watch Videodrome and eventually you'll be sucked in by his ideas and dialectic and you'll never be the same.
Andrew
This is my first book-length foray into the world of Marshall McLuhan, and I feel very torn about this book. While it seems reductionist at points (setting up a number of not-necessarily-true binary oppositions), it seems to pretty much "get it right." I agree with his main statement that we are all "typographic people," and I think this is a good lead-in to further studies in media.
Andrew
Feb 28, 2008 rated it really liked it  ·  review of another edition
Shelves: linguistics
Kind of choppy in how each short chapter carries on the theme of the book. McLuhan cites plenty of examples along the course of history of writing and print to etch out a strong case for what he is most famous for discussing: the technology in which we encode and send messages as a society influences us and our civilization as well.
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help for traslate, please! 1 10 Apr 18, 2012 04:18AM  
  • Orality and Literacy: The Technologizing of the Word
  • The Bias of Communication
  • The Technological Society
  • Technics and Human Development (The Myth of the Machine, Vol 1)
  • The Printing Press as an Agent of Change
  • Marshall McLuhan: You Know Nothing of My Work!
  • Life on the Screen
  • Technics and Time, 1: The Fault of Epimetheus
  • My Mother Was a Computer: Digital Subjects and Literary Texts
  • Art and Fear (Continuum Impacts)
  • Preface to Plato
  • Steps to an Ecology of Mind: Collected Essays in Anthropology, Psychiatry, Evolution, and Epistemology
  • The Question Concerning Technology and Other Essays
  • Being Digital
  • Comments on the Society of the Spectacle
  • Technopoly: The Surrender of Culture to Technology
  • America
  • The Urban Revolution
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Herbert Marshall McLuhan, CC, was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions "the medium is the message" and the "global village".

More about Marshall McLuhan...
“A point of view can be a dangerous luxury when substituted for insight and
understanding.”
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“Schizophrenia may be a necessary consequence of literacy. [p. 32]” 15 likes
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