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336 pages, Paperback
First published April 18, 1996
Scott: I can speak with some authority on the subject of marketing because I once took a marketing class. Moreover, I have purchased many items.
Scott: "For the record, I'm not an engineer by training. But I spent ten years working with engineers and programmers in a variety of jobs. I learned their customs and mannerisms by observing them, much the way Jane Goodall learned about the great apes, but without the hassle of grooming."