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4.19  ·  Rating details ·  4,481 ratings  ·  350 reviews
Don't let common problems run you and your business. Get a grip and gain control with the Entrepreneurial Operating System (EOS). Inside Traction, you’ll discover simple yet powerful ways to run your company with more focus, growth and enjoyment. Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always en ...more
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Published February 19th 2010 by Smashwords, Inc. (first published October 8th 2007)
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Wesley Seems like it should be useful. I'll be doing just that... so time will tell. The concepts are broad. Understanding them will give you a view of how t…moreSeems like it should be useful. I'll be doing just that... so time will tell. The concepts are broad. Understanding them will give you a view of how to grow a business from startup to wherever you take it. To me it seems that following the EOS process from the beginning will save you from needing to break bad habits later. I've explained what I'm planning to an EOS implementer and his response was - let's dig in! (less)

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Average rating 4.19  · 
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 ·  4,481 ratings  ·  350 reviews

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Nov 03, 2008 rated it really liked it  ·  review of another edition
"This Review Goes to 11"

Traction gets 4 stars for being the very bestest management book I have read. Unfortunately, that's a scale that maxes out at four. Thus I've proven that business management literature is the antithesis of SpinalTap.

Here's what Traction does right: Everything. There are clear plans and tools and strategies for getting a business at least looking in the right direction. How do I know? I've been using them, and they seem to be working. At least nobody's punched me yet - whi
Jim B
This book is very popular in business circles. I can see why. If you have ever tried to get a group of leaders organized but stumbled on the definitions of "goals," and "objectives" etc., you know that the vocabulary of planning and strategy are not universal. This book provides its own vocabulary (some of it trademarked) so everyone is clear on what each part is, how it is defined, why it is needed, etc. It also provides a tried and proven system of getting a entrepreneurial enterprise on the p ...more
Nov 27, 2015 rated it it was amazing
This is by far one of the most important books I have read as an entrepreneur and business owner. I have now read it 4 times and have built my business process based on this framework. There is so much to this book. I wish I would have had it 20 years ago when I started my first business. The first time through, you will catch the main points, but miss many details. It is all there, though. I recommend reading through quickly the first time just to get the concept. Then go back through, reading ...more
Nick Richtsmeier
Feb 14, 2018 rated it it was ok
This is not a review of the EOS management system explained in the book. This is a review of the book itself. EOS may well be a good system, but this book would not be sufficient for implementing it. I believe that a qualified EOS implementer may be able to use the tools from TRACTION to provide value to a small business, but the book itself stands alone quite poorly.

The book, in the end, acts as an advertisement for Mr. Wickman's consulting practice and software. He goes to great lengths to exp
Chad Warner
Oct 05, 2016 rated it it was amazing  ·  review of another edition
Recommends it for: business owners
Recommended to Chad by: Brent Weaver, David Steenwyk
One of the best business books I've read! It provides a comprehensive "operating system" (EOS) for running a business. See EOS Model. I'm installing this OS in my web agency, OptimWise, immediately!

The book promises to help "leaders run better businesses, get better control, have better life balance, and gain more traction" with a functional, cohesive team. It's based on human nature; how people really operate. Wickman has been refining this system in the real world for over 20 years with over 4
Grant Callen
May 23, 2019 rated it it was amazing
Shelves: 2019
Excellent management book. Now let’s see if I can implement this in my organization.
Ivan Pinatti
Feb 05, 2019 rated it it was amazing  ·  review of another edition
Great book, I had the opportunity to work in a company that used the processes described in the book and I can assure that if they are implemented properly they work.
Mark Manderson
Apr 04, 2019 rated it really liked it
Great read. Top takeaways:
The more clearly defined your vision is the more employees can make it happen.

We have a clearer Vision in writing that has been properly communicated and is shared by everyone. 

Our core values are clear and we are hiring reviewing and firing around them. 

Our Core Business is clear and our systems and processes reflect that. 

Our 10-year Target is clear and has been communicated to everyone. 

Our target market is clear and our sales and marketing efforts are focused on it.
Dec 18, 2019 rated it it was ok  ·  review of another edition
Recommends it for: CEOs and department heads who want to reflect on why they're not succeeding
Shelves: 2019
I left my previous job because I was frustrated, not just with the department I was working with, but the whole organization. I was looking for a reason to find out why I was stressed, felt like I wasn't getting anything done, and was wondering why the organization seemed to have so many initiatives, but failed in accomplishing any of them.

Over a year later, I started working for an organization that uses Gino Wickman's EOS. However, several years later, I felt I was hitting another ceiling with
Katerina Trajchevska
Feb 08, 2020 rated it it was amazing
Practical guide for setting up strong processes in your business and regularly validating the progress towards achieving your goals and vision.

As the author says, it's not enough to read the book - you need to do the work. Highly recommended.
Mar 16, 2018 rated it it was amazing
Excellent. If I could give this book 7 stars, I would. Essential reading for anyone leading a business or organization.
Jan 17, 2019 rated it really liked it
Very easy to understand and can be applied to more than just business.
Regina Ross
Jun 21, 2019 rated it really liked it
Read for work. Lots of great strategies to help run a business in a more efficient way.
Oct 25, 2019 rated it it was amazing
I wish I had read this book before I started my business. I plan to reorganize and begin operating with these principles for managing a team.
Pascal Wagner
Jan 08, 2019 rated it it was amazing
On duct-taping daily issues
Most leaders are so buried in the day-to-day grind that they'll typically think up flimsy workarounds just to get nagging issues out of their way so they can make it to the next week. If this happens log enough, their whole organization will come to be held together by duct tape and twine, and it will ultimately implode.

On defining the market:

A crucial step to getting sales back on track during the turnaround of our real estate sales training company involved determini
Matt Crumpton
Mar 09, 2017 rated it it was amazing
If you manage an organization of 5 or more employees, the Traction EOS system is a gamechanger. My company has fully implemented the system and it has produced outstanding results, not to mention peace of mind.

There are 6 components to running a business. That's what the book is focused around. It's all great stuff. But, as a practical matter the biggest/most notable changes to our business have been:

- Things get done with nothing slipping through the cracks. The weekly recurring meetings + to
Jun 23, 2013 rated it liked it
I was asked to read this book at work, and I will admit I was a bit skeptical at first. It has been surprisingly good in many ways. After taking the recommendations, I find that my meetings are more efficient, and we are more focused on objectives. So much about successful business is alignment, and this book definitely creates that.

It was good to have everything in one place, rather than having to read multiple books. A lot of it is common sense: yes, we need a vision. Yes, we need to have the
Luke Gruber
Jul 31, 2018 rated it it was amazing
Traction is a practical book discussing an Entrepreneurial Operating System (EOS). This discusses how a company should operate, and how management keep accountability and stay on track for the long and short term goals.

I found this book extremely rigid and interesting. Structure, when buy-in is won, can create a fruitful environment for success and growth. This book is very good and I’ll likely implement many of these systems as possible.
Deane Barker
Oct 05, 2018 rated it it was amazing
An explanation of the Entrepreneurial Operating System (EOS). This is a philosophy of management that my company is implementing. Your enjoyment of this book will correspond highly with your belief in EOS, but it's worth noting the the book is well-written and clear, and I think anyone can learn from it, whether they fully implement EOS or not.
Fred Rose
Oct 10, 2016 rated it really liked it
Basic but good templates, easy and effective.
Liz Lem
Feb 04, 2019 rated it really liked it
A man gave me this book several years ago and it sat on my bookshelf until recently. Even though it’s 8 years old it’s still relevant and very useful. What I liked most was the practical tips about running a weekly meeting and the benefit of doing things a certain way in a business. The parts of the book I didn’t like were what felt like over the top examples of business success of certain clients; the part about long-range planning; and the lack of examples of women in business.
Notes on what I
Juan Chavez
Oct 09, 2019 rated it it was amazing  ·  review of another edition
Shelves: read-2019
Great book on business. Really meant for a more established business that needs to regroup or feels that it has reached a plateau.

Introduces the EOS - Entrepreneurship Operating System

I agree that we need to find what works and systematize it. this book attempts to do that with the EOS. I am always surprised on the success of businesses. More times than not it seems that business is successful by accident. I say this because this book speaks what i would consider common sense and yet people that
Jul 06, 2018 rated it it was amazing  ·  review of another edition
Recommends it for: managers at any level (company/organization, department, team)
Simple, convincing, actionable. 5 stars are not enough.

The book starts with a top-down explanation of the proposed system for running the business: from defining vision and putting the right people in the right seats, through using data, solving issues, defining processes, to setting quarterly goals and running your meetings. (Nitpick: why must every tool/concept have a fancy trademarked name?)

I would imagine that a person well-read in business literature might classify most of this book as comm
Brian Swanick
These books are hard to review, since I think they would impact the right person at the right time. I'm going to get all business-book-snob-elitist and wasn't great. The problems I found are common in business books.

#1 the incessant "when our/my clients did...they grew 40% YoY" I don't think the numbers were outrageous and I give the authors credit because they did downplay their impact at the right times. But it secured its place more like a business memoir than actionable and useful.
Lindsey Mae
May 02, 2020 rated it liked it
I read this on my own time out of bitterness for my department not being included in the glorified book club (i.e. "leadership team") who read this book at work, so I will admit to going into it with a biased outlook. That being said, it is not a poorly written or "bad" book, so I cannot fairly classify it as such, but I cannot give anything of this genre more than 3 stars purely out of principle. It uses a bunch of catchy buzzwords to rephrase the same tautology of every other business manageme ...more
Samson Sunny
Jun 30, 2017 rated it really liked it
In this book author explains few principles which is very helpful to improve the company growth. Vision is the main component. Every company should have a vision and all employees must know the companies vision. It will motivate the employees to do well in their work.

Then surround your self with great people. Companies should hire the right people and give a right seat. Managing people is the very important thing when you are running a business.

Collect data on everything. Such as how the produ
Jul 22, 2017 rated it liked it  ·  review of another edition
Shelves: business
In my opinion, no one actually reads a business/professional development book with the plan of implementing or duplicating the business practices in the book. If you want that, hire the author's company.

With that said, I don't read these books and expect a business-changing revelation to overtake me. I do expect to find some powerful statements that resonate with me. Mix in some good common sense and a few ways to implement practical steps and I'm set. Sometimes, real-life examples (successful a
Jonathan Brooker
Jan 30, 2019 rated it really liked it  ·  review of another edition
Though it was clear that, as a pastor, I was not necessarily the target demographic for a book like this, it still ended up being a book full of helpful thoughts and ideas to implement either immediately or some progressively in the way I lead the church I pastor. That's because it's all about how to manage a team well for strong cohesion, clear communication, and effective results. And, after all, it's all about the Entrepreneurial Operating System and church planting is rather entrepreneurial ...more
Angela Lam
Mar 04, 2019 rated it it was amazing  ·  review of another edition
Recommends it for: entrepreneurs, business leaders, consultants
One of the best business guidebooks I've read on how to strategize and grow your business.

It addresses 6 core fundamentals of any business (paraphrased):
1. Vision: Develop & communicate a strong vision
2. People: Have the right people in the right seats
3. Data: Get the pulse on your business
4. Issues: Build a solutions-oriented environment
5. Process: Systemize your Way of doing business
6. Traction: Bring the Vision to Life

Great structure, clear writing, with a sound system for application. It's s
Feb 10, 2019 rated it really liked it  ·  review of another edition
Good perspective

A prescriptive description of how to run a business in what the author calls the EOS way. I can’t comment on how effective it is as we haven’t implemented it yet, but there are certainly many valuable ideas and I can imagine how everything goes together from this book. It was engaging and easy to follow along.

My only frustration was how often the book fell into this pattern: “Technique X will improve your business by solving this stated problem. Company Y was struggling with th
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