This is a workmanlike, plodding history that runs the ball upfield play after play to score the occasional field goal but no dazzling touchdowns.
There’s also the occasional fumble that made me wonder about the author’s grasp of reality, which is important to establish when writing any history.
For example: “It would be decades before the last vestiges of institutional racism disappeared…” That was circa 1950, and MacCambridge does much to highlight the inclusion of black players and those from historically black colleges. However, this unfortunate phrase seems deeply unenlightend, to say the least, How many black owners and managers are there in the NFL today? I could on, but to wave away institutional racism in the NFL or USA in a few words seems out of touch.
Or this, describing a new helmet developed around the same time: “a lightweight but strong helmet of molded plastic (which would within three years become the industry standard, replacing leather helmets) to prevent concussions.” This struck me as completely uninformed. Helmets do nothing to prevent concussions. In writing this, it seems like the author hadn’t read anything about the players who have been wearing plastic helmets for years of pro play, had successive concussions, and then developed CTE.
Yes, the book is a product of its time, before CTE became widely understood. Even so, it could use a new edition to clear up some of these points, and without that, then it’s showing its age (almost 20 years now). That doesn’t excuse the institutional racism bit, though; no one looking at the NFL objectively needed Colin Kaepernick to point the lack of minority coaches or owners, or BLM to highlight biased policing.
In the end, I couldn’t tell if these gaffes were just sloppy writing, or if the author was acting as an apologist for the NFL. MacCambridge offers no memorable insights or well-argued thesis—he’s not a trained historian, after all.
He does touch upon how pro football started after baseball and yet became America’s favorite sport, but those points are made infrequently. Football made for better television, and both televised sports and the game grew together. The proximity of winning Nee York teams to that city’s media helped foster the sport’s image nationally. The NFL also figured out how to better balance its teams through the draft and spreading around TV revenue to all teams equally.
By and large, the book reads like a business history of the NFL. That makes the details on decades-old, behind-the-scenes management issues somewhat dry and tedious, despite the swearing and money involved. The insights into football’s ascendency are sporadic and never forcefully or elegantly woven into a convincing explanation.
Football may have been a game of war and violence, a game more suited to the American 20th century than baseball, but that doesn’t answer the appeal of the game across both ends of the political spectrum.
I think to answer this, he could have addressed the rise of football in both high school and college, for example. The fact that the phrase “Friday Night Lights” is associated with football and not baseball says something about the growing centrality of football in American communities, leaving me to wonder if the real story here is much bigger than the NFL. The NFL may owe a lot to a grassroots cultural shift in sports, rather than leading it. Pro players started in high school after all.
These bits could have probably resonated and made a better argument if he had pulled them into occasional standalone chapters. Instead, we get jarring transitions about racial tensions over a game in New Orleans, shifting to Joe Namath’s popularity, then on to tensions between the AFL and NFL post merger, back to Namath, and then observations about football in the Vietnam era—all in one chapter.
It just becomes an overly long, rambling account that ultimately feels unfocused. He admits in afterword to being advised to trim it down, lest it had become as long as Winston Churchill’s 6-volume history of World War II. This suggests that there was so much material that the author didn’t know what to do with it all, and some of this lack of focus and self-editing is evident throughout, making for choppy reading.
On another level, though, the comparison is both grandiose and ludicrous; while the history of football may cover more time in sheer calendar years than World War II it pales in historical significance. There are many other one-volume histories that cover hundreds of years of history in the same amount of pages that MacCambridge does on the NFL. He is ultimately unable to cull down all of these events and his research into what matters, the essential things we should know. The book is a product of this failure of discernment, judgment, and concision.
As a consequence, MacCambridge loses sight of the end zone, and loses me as a reader. I am not sure that the author really explains conclusively how football became the national pastime. Or, if the answer is there, I struggled to find it in his narrative.