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The Facebook Effect: The Inside Story of the Company That is Connecting the World

3.87  ·  Rating details ·  11,384 ratings  ·  579 reviews
The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of
Hardcover, 384 pages
Published June 8th 2010 by Simon Schuster (first published 2010)
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Oleksandr Golovatyi Yes, it's easy to read. Nice story, book is very interested…moreYes, it's easy to read. Nice story, book is very interested(less)

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Otis Chandler
This is a book that every entrepreneur definitely needs to read, and everyone who works even remotely with Facebook needs to read. It does a simply amazing job going behind the scenes of Facebook and describing where the site came from, how it got to where it is, and where it's going.

The author had amazing inside access to Mark Zuckerberg and other key Facebook employees and investors. Very smart of Facebook to include David so often - it makes their story fully open, which is consistent with th
Hesamul Haque
Jun 26, 2017 rated it really liked it
Some people are genius, some people are ambitious, some people are lucky.
Mark is all of the three.
And life is all about people and Facebook helps you to connect with the right kind of people.
Stephanie Sun
This book is already slightly out of date, but it is a well-reported and engaging summary of Facebook's history and impact through 2010. When Kirkpatrick waxes about big picture issues, he is smart, strikes the exact right tone, and doesn't belabor his own points.

Not a Facebook user until 2009, in reading this book I was most struck with how important Zuck's commitment to minimalism was to the company's early success. As its most successful competitors, Twitter and Tumblr, have a similar commitm
Nov 20, 2010 rated it liked it
An interesting read, though it was about twice as long as it needed to be. It is unbelievable the number of companies begging to put money by the millions into FB, and also amazing that the CEO Mark Zuckerberg has resisted so many opportunities to sell and become very wealthy - or to even go public with an IPO. Having been in the world of IT for so many years, I was blown away by the numbers of users being added every day - at one point a million. Yes, a million. It sounds like they only had a c ...more
Dec 31, 2010 rated it really liked it
Kirkpatrick's The Facebook Effect is a journalistic approach to the development and changes in Facebook as a platform and company since its inception. The book is easy and fairly quick to read, and chock full of details. At times, I think it was a bit too heavy on advertising approaches and financial issues, but overall, it was enjoyable. The book also serves as a nice counterpart to the dramatized The Social Network, and provides some factual accounts that the movie glosses over, dramatizes, or ...more
Amy L. Campbell
Jul 31, 2010 rated it it was ok
With a title like "Facebook Effect" I was hoping for more on how Facebook is currently being used and perhaps case studies of how it has positively and negatively affected the lives of its users. Instead what I got was a sycophantic overview of the company history and development of Facebook. This would have been acceptable, but Kirkpatrick's narrative reads like a cross between a love letter and an article in People Magazine, complete with descriptions of what Zuckerberg wears. Constantly. I am ...more
Kathy Scantle
Dec 17, 2010 rated it really liked it
I read the Accidental Billionaire a few months ago and even though I thought it was almost a tabloid sort of book about the founding of Facebook, I was still completely captivated to learn how Facebook was started. I was so intriqued by the founding of Facebook that I wanted to learn more. Did Zuckerberg steal the Facebook idea from the Winklevoss twins? Did he swindle his friend Eduardo out of the company? How much is Facebook worth in real dollars? The Facebook Effect, written by a technology ...more
Adam Cormier
Jan 08, 2020 rated it it was amazing
Shelves: popsugar2020
Great book that chronicles Zuckerberg's creation of thefacebook and how he transformed it into what we know as Facebook today. How he partnered with key individuals and created one of, if not the, biggest Social Media platforms in existence today. Very interesting to see how Facebook has, and continues, to impact society. As someone who saw Facebook hit it's stride just after I finished University it has been interesting to watch it morph over the years. This book does an excellent job of tracki ...more
Thomas Edmund
Oct 10, 2010 rated it it was amazing
It's hard to comprehend an internet user who hasn't heard of Facebook, sure there are many out there who don't feel the need to use the application, and some who stubbornly resist signing up for various reasons (usually privacy fears or strange phobias of their friendships being somehow changed irreparably by the experience) but the chances are that if you've logged onto the World Wide Web you're familiar with the phenomenon known as Facebook.

In this work, Kirkpatrick takes us through a candid
Jul 07, 2010 rated it it was amazing
Somehow now seems like the perfect time for an all encompassing report on both the history and state of social networking behemoth Facebook. Having experienced what can only be described as torrid growth – closing in on a half-billion users – while still taking in private money prior to a much anticipated eventual IPO (2011?), Facebook is unquestionably the most important social utility to ever hit the web.

In the newly released, ‘The Facebook Effect,’ former Fortune magazine technology editor, D
Dane Cobain
Jan 05, 2016 rated it really liked it
The Facebook Effect claims to be “The Real Story Behind THE SOCIAL NETWORK”, and I believe it was even used as source material for the movie of the same name. It certainly does offer a great glimpse into Facebook’s early days, although things have moved along even further since the book’s publication and Facebook has morphed into a huge behemoth that the author could never have predicted.

That said, if you’re looking for the early years, the story of how Mark Zuckerberg created fr
Sep 12, 2010 rated it really liked it
A lot of things about facebook are a mystery to me.

Not how to use the service or why it is so popular, but why the pages have so few ads on them; how were they able to scale so smoothly; why have they never listed publicly ?; how do they make money ?; why were they so ignorant of the privacy implications of what they did ?

Well this book went a long way to answering these questions.

The answer to these questions is Mark Zuckerberg.

Zuckerberg's driving force with facebook was to `grow the site'. H
Mar 20, 2011 rated it really liked it
Fascinating, and I enjoyed this book much more than The Social Network movie. I'd highly recommend it to anybody interested in new media. I've heard some criticize this book as being far too glowing, and I guess maybe Kirkpatrick did "go native" in a sense given the access he had - it is clear how much he admires Zuckerberg and Facebook. However, Kirkpatrick is a journalist and this book is very well-reported and offers a level of detail and insight into the founding of the company and its inner ...more
Jul 23, 2011 rated it liked it
I love reading books about internet companies. Books like Boo-Hoo about the erstwhile and The Google Story about Google and was looking forward to this book aout Faceook when I read about this for the first time in TechCrunch. The writer seems to glorify Mark Zuckerberg and seems be a huge facebook fan and so many things in this book are biased towards facebook and may not be the true story. However this book is a fascinating account about the growth of facebook from the dorms of Harvard ...more
Aug 19, 2012 rated it really liked it
This book was exceptional. Telling us about how Facebook was formed in every detail. I mean look at it, i am logging on to goodreads from my facebook account.
David's style of writing is amazing. They way he has conveyed everything has been pleasing. This book has been quiet inspirational. Mark Zuckerberg is surely a true genius. This book is one of those books one should not miss to read. I mean who today is NOT on facebook. One can understand the story behind every small thing on facebook from
Amar Pai
Nov 12, 2010 rated it it was ok
Not the book "Social Network" was based on; that one (Accidental Billionaires) was written by the same guy who wrote "Bringing Down The House," the story of MIT students who beat Vegas at blackjack. Both of his books are dodgy affairs; he plays loose with facts and adds countless embellishments/fabrications for the sake of the story. The result is a hybrid of fiction and non-fiction.

"Facebook Effect" is a more traditional reportage-type book. It's way too "pro-Zuckerburg" to be considered objec
Mar 16, 2011 rated it really liked it
If at all interested in the history of Facebook, do read this

I made the mistake of reading The Accidental Billionaires by Ben Mezrich, which was a terrible book. This is far better researched (he actually spoke to Facebook employees, including Zuckerberg), more informative and even more entertaining (despite Mezrich's penchant for novelizing his topics). You'll really get a feel for how crazy, exciting, transformative Facebook was and is. The tail end of the book about where things are now and w
Luke Muller
Jun 07, 2015 rated it really liked it
The thing that struck me the most about this book is it highlights how the greater transparency and speed of information sharing (brought about by online social networks) is causing monumental changes. Our lives are continually becoming more exposed and this has positive a negative consequences, but I think overall the Facebook Effect is positive.
Alexander Thomas
May 25, 2019 rated it it was ok
Boy has this book aged badly.

Written by the editor of Fortune magazine long before facebook became the internet's (and perhaps even democracy's) vampire squid, the early part of the book reads like a puff-piece, with Kirkpatrick cheering on from the sidelines as facebook helped foment protests against the Columbian FARC. This is the future of democracy and popular movements, Kirkpatrick trumpets.

The first half of the book runs through what reads as a breathless hagiography to Mark Zukerberg and
Ethan Gilsdorf
Facebook world

Tracing the birth and mushrooming growth of the site and how it’s reshaping relationships and society

By Ethan Gilsdorf, Boston Globe Correspondent | July 11, 2010

Facebook has become, for many, home sweet home on the Web. It has nearly blasted MySpace and other social networking sites into obsolescence. When last checked, Facebook was, after Google, the world’s second most visited website.

But more than just market share, Facebook has captured mind share. It’s astounding how, in the
Mourisham Jose
Mar 29, 2018 rated it it was amazing  ·  review of another edition
Most people will equate success with money. More money meaning more success. But not for Mark Zuckerberg who clearly is a dude on a mission. A millionaire at the age of 20 and was offered USD15 billion four years later to sell his "baby" - Facebook, Mark (who now has a net worth of USD70 bil) delayed his gratification and instead laser focused to to empower individuals globally via social network. His uber long term approach, coupled with the help of outstanding individuals, namely investor Pete ...more
Jennifer (JC-S)
Dec 28, 2010 rated it really liked it
Shelves: librarybooks
‘Facebook makes it easier for people to organize themselves.’

Many of us use Facebook nearly every day, and some use it even more frequently. But how did this particular social network come to exist, and why is it now the most popular social network in the world?

Originally known as, it was launched on 4 February 2004 from Mark Zuckerberg’s dormitory room at Harvard. In the beginning, it was only available to those with Harvard eMail addresses. From such small beginnings, the site
This book is for anyone who is interested in learning, first hand, what it took to get the company where it is today. As with most books on tech companies, by the time it gets to print, it is already out-dated, but for the most part, there is very useful information on all the steps it took to get where it is today.

The great thing about reading this book was that Mark Zuckerberg encouraged all the interviews in this book and was very open, when Sandberg wasn't around, on his thoughts and feeling
Ana Rusness-petersen
This is an amazing book in all ways! I can't praise it enough! It is a must read for all, including a history of Facebook as a concept and a company, an in-depth look at the technology industry including venture capitalists, and a detailed exploration about the developing role and potential power of social media and where it may lead us, as a globalized community, in the near future.

This book is well written by an insightful author who knows the technology industry and has a wise perspective thr
Blog on Books
Jul 26, 2010 rated it it was amazing
Somehow now seems like the perfect time for an all encompassing report on both the history and state of social networking behemoth Facebook. Having experienced what can only be described as torrid growth – closing in on a half-billion users – while still taking in private money prior to a much anticipated eventual IPO (2011?), Facebook is unquestionably the most important social utility to ever hit the web.

In the newly released, ‘The Facebook Effect,’ former Fortune magazine technology editor, D
Samuel Atta-Amponsah
Aug 12, 2020 rated it it was amazing
According to “The Facebook Effect,” Facebook is the second-most-visited Web site on earth (after Google). The average member spends almost an hour there each day. It has more than 400 million active users — over 20 percent of everyone on the Internet — and is growing by 5 percent a month.

But according to David Kirkpatrick, who for many years was a technology editor at Fortune, Facebook is more than big. It’s a “platform for people to get more out of their lives,” a “technological powerhouse with
J.D. Lasica
Sep 13, 2010 rated it really liked it
Shelves: recommended
David Kirkpatrick’s The Face­book Effect is two books in one: a sur­pris­ingly riv­et­ing nar­ra­tive tale of the early days of “the face­book” from its launch at Har­vard, viral growth at cam­puses across the nation and move to Sil­i­con Val­ley (com­ing to a movie screen to you on Oct. 1: The Social Net­work); and a sober­ing assess­ment of how Face­book is chang­ing our cul­ture, from atti­tudes about pri­vacy to the long-term effects of trans­parency and over-sharing. The book was my favori ...more
Gil Bradshaw
Jun 18, 2010 rated it it was amazing
So far this book is fantastic. The book starts with a story of a few Colombians who became outspoken critics of the FARC on facebook and eventually orchestrate an entire demonstration with millions of protestors. This book is shaping up to be fantastic.


Let's be clear, this is a business book. This isn't an instructional book about how to use facebook, nor is it a technical jargon-laden book for programmers and aspiring developers.

If you are still interested in a business book about Face
Teri Kelly
Aug 22, 2011 rated it it was ok
Welcome to Zuckerberg – Pop: 350 Million.
Everyone who’s anyone these days is on Facebook. From President Obama (the social networking utility was credited with his election success) all the way on down the line. Mainly of course, Facebook is used by millions of nobodies desperately wanting to be somebodies – therein lies its global success. Its popularity, even its publicity – given its all too regular name-checking in everything from court cases to worldwide turns of events, is a virtual virus
Jun 03, 2013 rated it really liked it
I came around to this book after reading "The Accidental Billionaires", which many people are familiar with from the movie "The Social Network". You'll find a lot of comparison and contrast with the two, and you may wonder, "which one should I read?" I'd be inclined to say both, but read on.

The two books cover the same material, but from a different perspective. The Accidental Billionaires is an entertaining read, but when real life interferes with the story, Ben Mezrich bends the truth a littl
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