Taking the reader back to the now largely-forgotten talents behind the earliest newspaper strips, Walker does an excellent job of selecting the best and most influential names and explaining just how popular, or revolutionary, or artistically brilliant they were. Using hundreds of reproduced dailies and full-color Sunday pages, I found myself going back to this book over and over to peruse the artwork: lesser-known artists like V.T.Hamlin (Alley Oop) and Lionel Feininger, who is much better known today as a painter whose canvases hang in galleries across the globe (as a founding member of 'Orphism', alongside Robert Delaunay and his wife, he pioneered not just in the comics medium, responding to Cubism, Futurism and Constructivism with a dynamic and colorful form of abstraction that would have a powerful impact on modern art), as well as the giants of comics' history: Winsor McCay, George Herriman, Harold Foster, Alex Raymond, Chester Gould, and Milton Caniff. This massive 10" x 13" 700-page book collects what was once two volumes: the first focused on comic strips before 1950, the second on strips produced from 1950 to today. The second half charts a steady decline in quality and prestige, as the comic book took off through the late thirties to thrive in the forties and early fifties, effectively saturating market demand for longer comic narratives and killing many of the newspaper adventure, SF, and drama strips that had once been so popular. When comic books were attacked and vilified by Dr. Frederic Werthams' 'Seduction of the Innocents' and the ensuing Kefauver senate subcommittee hearings, the entire medium was hurt, though newspaper strips had not employed the same kinds of violent gore and titillation that got comic book publishers like EC and its' many imitators in trouble, Americans were essentially brainwashed to a point that it would take generations to escape the clouds of smoke from the public comic book burnings to finally dissipate. The second half then, is a kind of sad downward trajectory. With the exception of one or two strips like Bill Wattersons' 'Calvin and Hobbes', the mainstream newspaper is a graveyard for good comic strips. Nevertheless, the richness of the material produced from 1900 to 1965 is well worth the price. When factoring in the size of this book, printed on a thick, glossy, archival stock, the price is surprisingly reasonable; similar books I've purchased are all over $100.00, so even paying the MSRP of $50.00 is a good deal. After this book was released, the current Golden Age of Classic Comic Reprints kicked into high gear, and I was able to acquire excellent, high-quality editions released by IDW - The Library of American Comics (Milt Caniffs' 'The Complete Terry and the Pirates' in six 370 page HC volumes, for example), Fantagraphics Books (Hal Fosters' 'Prince Valiant', volumes 1 - 7, and still ongoing), and Sunday Press (whose 16" x 21" full-scale reproduction of Winsor McCays' 'Little Nemo in Slumberland' as a hand-bound 128 page hardcover was a surprising success, spawning a series of like-sized classic Sunday-page reprints). Despite the fact that this beautiful book may lead to many other purchases (it's a gateway book), I highly recommend it.