Tom Hodgkinson's admirable intention may have been to write a parody of self-help books but unfortunately ends up falling into similar territory of smuggery as the genuine articles. It seems to me the underlying reasoning behind authors of self-help guides is steeped in narcissism, i.e. I am great ergo do as I do and you too shall be great. Thus, the cynical reader of 'How To Be Twee' will find it difficult to see beyond the calls to mimic the author's own choice examples of upper-middle class virtuous past times (the not watching telly, the horse riding, the growing your own vegetables, the retreating to the country, etc. – all after a good spell in London of course). Alas, they will be less likely to ponder on, presumably, his more fundamental, thought-provoking musings on the irrationality of most people's struggle with modernity.
Strangely, given this estimable aim of debunking myths about the glories of the bourgeois status quo, he harks back to the irrationality of the Catholic church and feudal regime, and ignores all concepts of social and political struggle since the Reformation, a major flaw if he aims to deconstruct modern society. Omitting the intervening centuries of intellectual discourse sometimes leaves his ideas seeming redundant and contradictory. For example, his advice to rid oneself of job protection: set in a 20th Century context this would be most likely espoused by a fan of the non-turning ferrous female known for snatching milk and spending 20 hours a day awake – not exactly an Idler. By trying to ignore more recent historical and contemporary arguments surrounding industrial relations, he may be attempting to introduce fresh ideas using a more pragmatic approach but to me generally fails and comes across as ignorant, condescending and arrogant.
Rather than aligning to anarchic radicalism, he seems to share a conservative reactionary desire to return to the ideal of “static” medieval feudalism and the guild system. (Tellingly, his anarchist influence of choice seems to be the anarchist Prince, Kropotkin). He fails to justify why he extols a beautifully crafted piece of furniture over, say, a beautifully coded piece of computer programming. I feel his misgivings probably lie within the prevailing neo-liberal economic model but his superficial polemics lead him open to accusations of simple Luddism. His repeated unilateral promotion of a romanticised Medieval era to highlight the flaws of today's world removes his argument, and solutions, further from the reader who is stuck very much in a real modern predicament. Changing one's lifestyle based on a personal revival of a previous age may have its benefits, but it is somewhat impractical unless you are lucky enough to share with the author a fortunate career in freelance journalism, perhaps arising from a similar education at £15,000+ per year Westminster School, and Cambridge University.
He champions Ye Olde Merrie England and wants us to know that before Enclosure things weren't so bad when we stayed in the same village for the whole of our lives, had benevolent Lords (temporal and spiritual) look after us, and that we had a pretty jolly time before we died aged 27 of bad teeth. It is a fair, if hardly original, exercise to look to the past to identify and resurrect beneficial forgotten ideas. He does try to highlight the more pleasant ideals of the chivalric age, leaving out the less enviable infant mortality rates for example (yet he still often callously writes in a sweeping enough manner to not sift out all the less appealing relics of a bygone age – why would anyone outside tabloid journalism keep Prince Charles?). I was hoping he could explain how to fit the good freedom-loving elements of medieval life he identified, such as healthy food and relaxation, with the freedom-loving elements of modern life he ignored, such as high agricultural productivity that allows us not to toil in grubby fields all our lives and gives us the opportunity to do loads of other stuff. Sadly I feel he doesn't fully explain how his ideas could be accommodated in the present domain. Essentially, by the end of the book I felt left to choose between the overbearing past feudal system and the overbearing current state/capitalist one rather than feeling free at all.
Hodgkinson is clearly intelligent, and as a columnist his articles are always enlightening. I am cruel to overlook and take for granted the many valid points he discusses, the interesting cultural references, and his quirky and eccentric style. He rightly attacks over-competitiveness, loss of community and real democratic involvement, artificial alienation from nature, hyper-consumerism, and the unquestioned virtue of industry. Yet despite offering teasing stabs and forays into his ideas of Utopia, he ultimately fails to lay out a clear workable socio-economic doctrine. I could accuse his book of being naïve but maybe it was my high expectations that were. Maybe he merely wished to dispense personal tips on how to avoid the pitfalls of modern living. Unfortunately, once the readers free themselves from his oft quoted 'mind forg'd manacles' of today, his more solid life changing advice rests upon overly familiar yet anaemically expounded concepts of disengagement, localism and ruralism. I still wish to read a convincing book properly explaining how this irksome retreat from properly confronting injustices and failings of the current “system” at its roots, and instead merely extricating oneself by imitating a 13th century serf, is supposed to bring radically liberating change. Hodgkinson seems to have the adept mind and public school arrogance to produce such a manifesto but sadly it is not to be adequately found within this book. It is because I agree with so many of his points that I was so disappointed with the ultimately unsubstantial nature of his musings. Maybe he just was happier to intermittently nip off and play the ukulele than concentrate on creating a 21st Century version of 'What Is To Be Done?'. It wouldn't be keeping with his style after-all.