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Безономика: Как Amazon меняет мировой бизнес. Правила игры Джеффа Безоса
«По сравнению с традиционным бизнесом Amazon — это новейший истребитель-невидимка в воздушной схватке с бипланом», — такое сравнение позволяет себе редактор журнала Fortune, журналист Брайан Дюмейн. И правда, архаичная розничная торговля уже сломлена, экспансия Amazon распространяется на медицину, страхование и финансы, даже Голливуд дрогнул под натиском колосса из Сиэтла.
Техногиганты спешно осваивают арсенал методов Безономики — «гремучий коктейль из одержимости клиентами, безумных инноваций и долгосрочного мышления, приводимый в действие беспощадным маховиком искусственного интеллекта». Да, Безономика стала именем нарицательным! В чем ваш секрет, мистер Безос, самый богатый человек в мире? К чему приведет повальный переход на вашу бизнес-модель? Удастся ли противостоять наступательной мощи Amazon, сделав ставку на совершенствование концепции «длинного хвоста»? И что ждет общество в эру роботизации и сокращения рабочих мест? Об этом и многом другом — в нашей книге.
Техногиганты спешно осваивают арсенал методов Безономики — «гремучий коктейль из одержимости клиентами, безумных инноваций и долгосрочного мышления, приводимый в действие беспощадным маховиком искусственного интеллекта». Да, Безономика стала именем нарицательным! В чем ваш секрет, мистер Безос, самый богатый человек в мире? К чему приведет повальный переход на вашу бизнес-модель? Удастся ли противостоять наступательной мощи Amazon, сделав ставку на совершенствование концепции «длинного хвоста»? И что ждет общество в эру роботизации и сокращения рабочих мест? Об этом и многом другом — в нашей книге.
315 pages, Hardcover
First published May 12, 2020
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May 26, 2020
"Bezonomics, a potent cocktail of customer obsession, crazy innovation, and long-term thinking driven by a relentless AI flywheel, is the business model of the twenty-first century."
Me: Alexa, I love this book.
Alexa: I think you are looking for the song 'I love this bar'. Is that right?
Me: No, I've never even heard of it.
Alexa: Would you like me to play it for you?
🎶🎶 Music (?) plays 🎶🎶
Me: Alexa, STOP! It's country!!!!!!!!!! 😝
I confess: I'm a big fan of Amazon. Alexa feels almost like a family member, and though she doesn't always get things right or plays me country music even though she should know better, it's hard to resist talking to her.
And then packages..... every time I see a box with that smiley arrow, I smile too. It doesn't have to be a package for me; I smile when the UPS guy brings them to me at the library whether they're addressed to me personally or to the library. I see that smiley arrow and ping! Dopamine hit!
I began using Amazon back when they only sold books. I loved reading the reviews even though I didn't make my first purchase until 2003 (Nine Inch Nails' "Pretty Hate Machine" and Train's "My Private Nation" CDs). I became a Prime Member as soon as it started in 2005 and have been a loyal customer ever since. I pre-ordered the first Kindle Fire and had it the day it was released. In the future, I will buy every Alexa-enabled device as soon as I need to replace a current one.
(An aside: I am nerding over the fact that Alexa was named for the ancient Egyptian library in Alexandria!)
Excluding groceries, about 75% of my purchases are made on Amazon. I dislike shopping in "real" stores and would much rather head off to Amazon, select my items, and 1-Click to have them arrive 2 days later.
While there are other books about Jeff Bezos and Amazon, I was never interested in reading them. When I saw Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It however, I immediately had to read it. Maybe it's because of the iconic smiley arrow on the cover that I couldn't resist.
What a fascinating book! My poor partner might have wished she was back at work those two days in which I read it. On just about every page, there was something I had to interrupt her over because I just HAD to share it with her. This book is fun and it's exciting!
I enjoyed learning about the founder Jeff Bezos, how he started Amazon, and his business savvy. It is thrilling to see how Amazon has grown since those first days as a small book seller in Seattle into the worldwide company it is today. Perhaps it has grown too big? The author explores this idea as well. I want to think it is too big and yet I see its growth and branching out into various segments as a good thing for customers and the economy.
The author is clearly pro-Amazon, however, I appreciate that he also addresses some negative aspects and criticisms facing Bezos and Amazon. I found that to be more than fair and kept the book from seeming like a fan-boy write-up.
The author discusses the charge that Amazon is responsible for many small businesses closing. However, Amazon is also responsible for helping create more than 2 million, and growing, independent businesses who use the Amazon platform to sell on. It is not Bezos' fault that many of us prefer to shop online than in old-fashioned brick-and-mortar stores. Those businesses which have closed would have closed even if there was no Amazon.com.
Another big complaint about Amazon, which has made me uncomfortable and more than a couple times had me considering ending my Amazon account, is how it purportedly treats its warehouse workers.
I was glad to learn differently. Amazon is the first large company to start the hourly pay at $15, more than half of the national minimum wage. If I was a young person just starting out, I would try to get a job at an Amazon warehouse, or fulfillment center as they are called. Anyone who works there for a year can have 95% of their job training/college expenses paid for by Amazon, provided it is for a job that is in demand. It does not have to be at Amazon. Want a nursing degree but can't afford it? Go work at a fulfillment center for a year and Amazon will pay most of your educational costs. That is incredible!
It is physically demanding and stressful work but what blue-collar job isn't? Almost all of them are. At least Amazon pays a decent wage and benefits, as well as provides the opportunity to further one's education.
This book shows how Bezos was able to create the world's most successful business, worth USD$1 trillion as of 2018. As the author points out, Bezos "believes that resourcefulness is the greatest virtue. He faces the truth no matter where it leads him. He is a visionary who thinks in terms of not years but decades and centuries."
As Amazon ventures into more and more sectors, other businesses will have to adopt the Bezos business model or crumble. This includes the addition of self-learning artificial intelligence algorithms to help run things. It is one of the reasons, perhaps the reason, Amazon has become a worldwide conglomerate.
Any business that wants to keep up in the future will have to play by the rules of Bezonomics. As the author notes, "the retailers of the future will focus their efforts in four major areas: creating an amazing in-store experience that digitally merges with an amazing online one".
This book explores the various venues into which Amazon is branching out, from its purchase of Whole Foods brick-and-mortar stores to its development of cloud computing and entering into financing and shipping and more.
Amazon's purchase of the online pharmacy PillPack is paving the way for it to become the next big provider of healthcare in America. Because Amazon focuses so heavily on the customer - removing "friction" from the customer's life and lowering costs -Amazon is set to reshape how healthcare is provided in America. I for one would be happy to sign up with an Amazon healthcare plan or even a virtual AI doctor when one is available (I personally trust AI more than I trust human doctors).
This book also explores the coming need for a Universal Basic Income. As more and more jobs are taken over by artificial intelligence, governments will have to find a way to provide for all those who've lost their jobs. Perhaps there will be new jobs created but it will take time for people to train for new careers even if there are enough new jobs to go around.
I apologize if this review seems all over the place. There are so many exciting things I learned in this book that it's hard to stay focused. I would encourage everyone who is interested in either Amazon, Jeff Bezos, businesses of the future, or economics in general to read Bezonomics. It is fascinating and you won't be disappointed!
While there are valid concerns about Amazon or any other corporation becoming too big, one thing is clear: Amazon is here and has changed the way business is done. Love it or hate it, Amazon has profoundly changed not just the way business is done, but also the way we live.
5 glowing, smiley stars for Bezonomics.
And to close, I have to add my one gripe against Amazon, because I have to get it off my chest:
The new Echo eyeglasses frames are only available in one size. I wanted to request an invitation to be among the first to purchase them, both because they're kick-ass cool and because I would love to be part of the feedback team that helps make any necessary improvements. However, having just one size excludes those of us with small faces, namely females. I was geeking big time about having Alexa in my glasses only to be disappointed that the current ones won't fit. There's a bit of discrimination going on here.....
Me: Alexa, I love this book.
Alexa: I think you are looking for the song 'I love this bar'. Is that right?
Me: No, I've never even heard of it.
Alexa: Would you like me to play it for you?
🎶🎶 Music (?) plays 🎶🎶
Me: Alexa, STOP! It's country!!!!!!!!!! 😝
I confess: I'm a big fan of Amazon. Alexa feels almost like a family member, and though she doesn't always get things right or plays me country music even though she should know better, it's hard to resist talking to her.
And then packages..... every time I see a box with that smiley arrow, I smile too. It doesn't have to be a package for me; I smile when the UPS guy brings them to me at the library whether they're addressed to me personally or to the library. I see that smiley arrow and ping! Dopamine hit!
I began using Amazon back when they only sold books. I loved reading the reviews even though I didn't make my first purchase until 2003 (Nine Inch Nails' "Pretty Hate Machine" and Train's "My Private Nation" CDs). I became a Prime Member as soon as it started in 2005 and have been a loyal customer ever since. I pre-ordered the first Kindle Fire and had it the day it was released. In the future, I will buy every Alexa-enabled device as soon as I need to replace a current one.
(An aside: I am nerding over the fact that Alexa was named for the ancient Egyptian library in Alexandria!)
Excluding groceries, about 75% of my purchases are made on Amazon. I dislike shopping in "real" stores and would much rather head off to Amazon, select my items, and 1-Click to have them arrive 2 days later.
While there are other books about Jeff Bezos and Amazon, I was never interested in reading them. When I saw Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It however, I immediately had to read it. Maybe it's because of the iconic smiley arrow on the cover that I couldn't resist.
What a fascinating book! My poor partner might have wished she was back at work those two days in which I read it. On just about every page, there was something I had to interrupt her over because I just HAD to share it with her. This book is fun and it's exciting!
I enjoyed learning about the founder Jeff Bezos, how he started Amazon, and his business savvy. It is thrilling to see how Amazon has grown since those first days as a small book seller in Seattle into the worldwide company it is today. Perhaps it has grown too big? The author explores this idea as well. I want to think it is too big and yet I see its growth and branching out into various segments as a good thing for customers and the economy.
The author is clearly pro-Amazon, however, I appreciate that he also addresses some negative aspects and criticisms facing Bezos and Amazon. I found that to be more than fair and kept the book from seeming like a fan-boy write-up.
The author discusses the charge that Amazon is responsible for many small businesses closing. However, Amazon is also responsible for helping create more than 2 million, and growing, independent businesses who use the Amazon platform to sell on. It is not Bezos' fault that many of us prefer to shop online than in old-fashioned brick-and-mortar stores. Those businesses which have closed would have closed even if there was no Amazon.com.
Another big complaint about Amazon, which has made me uncomfortable and more than a couple times had me considering ending my Amazon account, is how it purportedly treats its warehouse workers.
I was glad to learn differently. Amazon is the first large company to start the hourly pay at $15, more than half of the national minimum wage. If I was a young person just starting out, I would try to get a job at an Amazon warehouse, or fulfillment center as they are called. Anyone who works there for a year can have 95% of their job training/college expenses paid for by Amazon, provided it is for a job that is in demand. It does not have to be at Amazon. Want a nursing degree but can't afford it? Go work at a fulfillment center for a year and Amazon will pay most of your educational costs. That is incredible!
It is physically demanding and stressful work but what blue-collar job isn't? Almost all of them are. At least Amazon pays a decent wage and benefits, as well as provides the opportunity to further one's education.
This book shows how Bezos was able to create the world's most successful business, worth USD$1 trillion as of 2018. As the author points out, Bezos "believes that resourcefulness is the greatest virtue. He faces the truth no matter where it leads him. He is a visionary who thinks in terms of not years but decades and centuries."
As Amazon ventures into more and more sectors, other businesses will have to adopt the Bezos business model or crumble. This includes the addition of self-learning artificial intelligence algorithms to help run things. It is one of the reasons, perhaps the reason, Amazon has become a worldwide conglomerate.
Any business that wants to keep up in the future will have to play by the rules of Bezonomics. As the author notes, "the retailers of the future will focus their efforts in four major areas: creating an amazing in-store experience that digitally merges with an amazing online one".
This book explores the various venues into which Amazon is branching out, from its purchase of Whole Foods brick-and-mortar stores to its development of cloud computing and entering into financing and shipping and more.
Amazon's purchase of the online pharmacy PillPack is paving the way for it to become the next big provider of healthcare in America. Because Amazon focuses so heavily on the customer - removing "friction" from the customer's life and lowering costs -Amazon is set to reshape how healthcare is provided in America. I for one would be happy to sign up with an Amazon healthcare plan or even a virtual AI doctor when one is available (I personally trust AI more than I trust human doctors).
This book also explores the coming need for a Universal Basic Income. As more and more jobs are taken over by artificial intelligence, governments will have to find a way to provide for all those who've lost their jobs. Perhaps there will be new jobs created but it will take time for people to train for new careers even if there are enough new jobs to go around.
I apologize if this review seems all over the place. There are so many exciting things I learned in this book that it's hard to stay focused. I would encourage everyone who is interested in either Amazon, Jeff Bezos, businesses of the future, or economics in general to read Bezonomics. It is fascinating and you won't be disappointed!
While there are valid concerns about Amazon or any other corporation becoming too big, one thing is clear: Amazon is here and has changed the way business is done. Love it or hate it, Amazon has profoundly changed not just the way business is done, but also the way we live.
5 glowing, smiley stars for Bezonomics.
And to close, I have to add my one gripe against Amazon, because I have to get it off my chest:
The new Echo eyeglasses frames are only available in one size. I wanted to request an invitation to be among the first to purchase them, both because they're kick-ass cool and because I would love to be part of the feedback team that helps make any necessary improvements. However, having just one size excludes those of us with small faces, namely females. I was geeking big time about having Alexa in my glasses only to be disappointed that the current ones won't fit. There's a bit of discrimination going on here.....
October 14, 2020
Bezonomics: How Amazon Is Changing Our Lives and What the World’s Best Companies Are Learning from It by Brian Dumaine extensively describes how Amazon has taken over the online shopping business from almost all competition. That being the reason there are lawsuits all over the world to punish the company for unlawful competition practices. We also learn quite a bit about Jeff Bezos himself such as his family background, education, humble beginnings of Amazon, his family, his attitude towards the importance of the customer and how he treats his staff members. Extensive research has been done by the author and sheds informed light on the Amazon we do not know. Very informative and well-written. Highly recommend.
March 4, 2020
Despite the description of this book, make no mistake - it is written in support of "Bezonomics." Some interesting stuff is covered but if you're looking for an even-handed and nuanced discussion of the complexities of Amazon's hold on the global economy, you won't find it here.
August 17, 2020
If I did a shot for every time the author spruiked Amazon's "AI flywheel" business model, I'd be dead by the end of chapter one. It is however an apt depiction of what Amazon has become: a cold, ruthless, profit turning machine that eschews creativity and form in favour of efficiency and customer experience. At its heart is a 24/7 work culture that is slowly shaping and moulding a cut and paste AI driven business model that is spreading its tentacles across new aspects of the global economy each year It's unclear whether blue and white collar workers are better off as a result, but consumers are certainly winning. Would have liked more about the man himself and less business jargon.
July 11, 2024
While I would recommend if you’d like to learn more about what Amazon has been up to (a lot — and this book goes over it all), for those that are more familiar with its practices and might be looking for more (i.e. insight that could help me navigate my ambivalence working for a tech company), it does fall a bit short.
This book is very pro-Amazon and pro-tech at the end of the day; it fails to go into a deeper dive into some of the realities mentioned (loss of jobs, loss of community, an Amazon-controlled society)—exacting a kind of “this is just how the world works, what can you do about it” attitude as its approach. While I recognize there genuinely just isn’t an easy, feasible solution that can be implemented capable of tackling some of these issues, his lack of further interpretation in itself reveals a more dystopian outlook about the current state of our lives. Yes, our world is more convenient and thus faster, but is it better? Are we happier? Overall, despite all that Amazon has does to transform our society to how it is today, I am unsure if it’s a direction that I want to be apart of.
This book is very pro-Amazon and pro-tech at the end of the day; it fails to go into a deeper dive into some of the realities mentioned (loss of jobs, loss of community, an Amazon-controlled society)—exacting a kind of “this is just how the world works, what can you do about it” attitude as its approach. While I recognize there genuinely just isn’t an easy, feasible solution that can be implemented capable of tackling some of these issues, his lack of further interpretation in itself reveals a more dystopian outlook about the current state of our lives. Yes, our world is more convenient and thus faster, but is it better? Are we happier? Overall, despite all that Amazon has does to transform our society to how it is today, I am unsure if it’s a direction that I want to be apart of.
August 6, 2020
If you're not techie and don't know much about Amazon business model then you should read this. It offers a glimpse of what Amazon is, good and bad effects of it on us. How its thriving in the market and who are Amazon competitors, how they are surviving.
If you are techie and you follow news related to Amazon then this book has less to offer you.
At first half, book revisit the same topic few times. So you might need patience to go through it.
If you are techie and you follow news related to Amazon then this book has less to offer you.
At first half, book revisit the same topic few times. So you might need patience to go through it.
March 6, 2020
I am not a usually s reader of economics and business books, but the subject matter intrigued me so I picked up the ARC at the bookstore where I work. This book was easy to understand and a fascinating look at how Bezos has changed the face of economics and culture. The author did a good job of laying out the pros and cons of this transition. Recommend.
February 7, 2022
I listened to this audio while walking. I love Amazon and it was fascinating to hear about their history, business model, and what it’s like to work there. Jeff Bezos doesn’t just think strategically in terms of a couple years out, he thinks in terms of decades and centuries. Did you know the fastest prime delivery took place in 13 minutes?
December 4, 2020
Nothing new here. Kindergarten analysis that could be summed up in 1 paragraph. Amazon uses customer data to sell stuff. Hard to read that sentence over and over for nearly 300 pages.
July 5, 2023
2.5 stars.
This book was extremely hard to start, as the first 6 chapters (40% of the book) are all just pro-Bezos support, with almost no information on Bezonomics or how Amazon has affected the economy. This is quite frustrating as that's the main focus of the book. I also hoped for a more neutral view on Bezos and Amazon (regardless of how the author views these topics) and was a little let down when there was such a focus on Bezos support and not on the topic of the book.
Beyond that, the middle chapters were interesting and explored the various ways Amazon has changed retail and e-commerce permanently. However, it did get quite repetitive at times, and the author contradicted himself more than once on the effects of certain elements of Bezonomics and the results of said effects.
Overall, this book was interesting, but there was less educational information than I expected, and it was quite annoying to read at times from the repetition and contradictions.
This book was extremely hard to start, as the first 6 chapters (40% of the book) are all just pro-Bezos support, with almost no information on Bezonomics or how Amazon has affected the economy. This is quite frustrating as that's the main focus of the book. I also hoped for a more neutral view on Bezos and Amazon (regardless of how the author views these topics) and was a little let down when there was such a focus on Bezos support and not on the topic of the book.
Beyond that, the middle chapters were interesting and explored the various ways Amazon has changed retail and e-commerce permanently. However, it did get quite repetitive at times, and the author contradicted himself more than once on the effects of certain elements of Bezonomics and the results of said effects.
Overall, this book was interesting, but there was less educational information than I expected, and it was quite annoying to read at times from the repetition and contradictions.
October 11, 2024
Loved this book. Super fascinating, if you are interested in this topic then you’ll like the book. Very easy fast read. I think I probably loved it because I used to work there, so i felt like I already knew a lot, and actually experienced a ton of what was talked about when I worked there. The book made me love Amazon even more, at the same time as hating it. Gonna go buy some more stuff from them now 👍🏼
April 3, 2023
April 2023: Bezonomics: How Amazon is Changing Our Life and What The World's Best Companies Are Learning From It
Sebelum ni, kalau dengar Amazon, saya setakat tahu syarikat ni jual buku, pemiliknya salah seorang manusia terkaya di dunia. Saya tak terfikir apa lagi yang pemilik ni buat sampai jadi kaya macam tu...
Lepas baca buku ni, barulah saya tahu yang Jeff Bezos ni sangat suka 'pioneering and inventing'. JB ni sentiasa nak jadi terkedepan dalam bidang yang Amazon ceburi. Fokus utama beliau: customer. Dan beliau mencapai semua ni dengan berpandukan kerangka AI flywheel.
JB juga seorang long term thinker, mungkin sebab tu beliau dah mula menjelajah angkasa (Blue Origin). dan membina projek 10,000-year clock di Texas. Bagi JB, bumi akan menjadi padat dan sesuai untuk kediaman dan industri ringan manakala angkasa untuk perlombongan dan industri berat. Manusia pun boleh tinggal di stesen angkasa pada masa hadapan (aduh, macam mana kalau mommy rindu kat anak² yang duduk kat space?)
Hasil ciptaan Amazon seperti Kindle, Echo dan kedai runcit tanpa cashier (Amazon Go) tu sangatlah wow. Apatah lagi dengan penghantaran terpantas yang Amazon tawarkan. Setakat yang diterbitkan pada 2020, Amazon sedang merancang untuk gunakan 'fully automated delivery', cuma ada masalah bagi 'the last 10 miles' (sebelum sampai ke tangan penerima)
Buku ini juga membincangkan bagaimana syarikat lain cuba mengatasi kehebatan Amazon ni, termasuklah menawarkan konsultansi kepada pelanggan, memberikan pengalaman menarik di kedai fizikal dan memiliki kesedaran sosial.
Walaupun Amazon ni sudah gah dan canggih, timbul juga bantahan terhadap kesan daripada Bezonomics ini. Antaranya, penggunaan AI-fueled automations yang akan menyebabkan manusia hilang pekerjaan. Kerajaan turut terlibat, pada Sept 2018 Senator Bernie Sanders cadangkan Stop Bad Employers by Zeroing Out Subsidy (BEZOS) Act sebab pekerja Amazon masih menerima bantuan daripada kerajaan.
Belum lagi kes menjual produk yang sama dengan harga lebih murah daripada third-party sellers dalam e-commerce platform Amazon, disebabkan Amazon ada banyak data trend pembeli. Timbul juga kerisauan satu hari nanti Amazon akan menjadi syarikat yang 'too big too powerful' dan susah dikawal.
Bahasa buku ni mudah faham, jadi seronok untuk dihabiskan (walaupun saya banyak juga terlelap). Poin pro and cons terhadap Amazon juga agak seimbang dan berjaya mengubah cara berfikir saya (jangan terlalu taksub pada sesuatu perkara).
"The first step is to grasp just how massive and powerful Amazon has become- and how it's more pervasive in our lives and intertwined in the global economy than most of us imagined."
Sebelum ni, kalau dengar Amazon, saya setakat tahu syarikat ni jual buku, pemiliknya salah seorang manusia terkaya di dunia. Saya tak terfikir apa lagi yang pemilik ni buat sampai jadi kaya macam tu...
Lepas baca buku ni, barulah saya tahu yang Jeff Bezos ni sangat suka 'pioneering and inventing'. JB ni sentiasa nak jadi terkedepan dalam bidang yang Amazon ceburi. Fokus utama beliau: customer. Dan beliau mencapai semua ni dengan berpandukan kerangka AI flywheel.
JB juga seorang long term thinker, mungkin sebab tu beliau dah mula menjelajah angkasa (Blue Origin). dan membina projek 10,000-year clock di Texas. Bagi JB, bumi akan menjadi padat dan sesuai untuk kediaman dan industri ringan manakala angkasa untuk perlombongan dan industri berat. Manusia pun boleh tinggal di stesen angkasa pada masa hadapan (aduh, macam mana kalau mommy rindu kat anak² yang duduk kat space?)
Hasil ciptaan Amazon seperti Kindle, Echo dan kedai runcit tanpa cashier (Amazon Go) tu sangatlah wow. Apatah lagi dengan penghantaran terpantas yang Amazon tawarkan. Setakat yang diterbitkan pada 2020, Amazon sedang merancang untuk gunakan 'fully automated delivery', cuma ada masalah bagi 'the last 10 miles' (sebelum sampai ke tangan penerima)
Buku ini juga membincangkan bagaimana syarikat lain cuba mengatasi kehebatan Amazon ni, termasuklah menawarkan konsultansi kepada pelanggan, memberikan pengalaman menarik di kedai fizikal dan memiliki kesedaran sosial.
Walaupun Amazon ni sudah gah dan canggih, timbul juga bantahan terhadap kesan daripada Bezonomics ini. Antaranya, penggunaan AI-fueled automations yang akan menyebabkan manusia hilang pekerjaan. Kerajaan turut terlibat, pada Sept 2018 Senator Bernie Sanders cadangkan Stop Bad Employers by Zeroing Out Subsidy (BEZOS) Act sebab pekerja Amazon masih menerima bantuan daripada kerajaan.
Belum lagi kes menjual produk yang sama dengan harga lebih murah daripada third-party sellers dalam e-commerce platform Amazon, disebabkan Amazon ada banyak data trend pembeli. Timbul juga kerisauan satu hari nanti Amazon akan menjadi syarikat yang 'too big too powerful' dan susah dikawal.
Bahasa buku ni mudah faham, jadi seronok untuk dihabiskan (walaupun saya banyak juga terlelap). Poin pro and cons terhadap Amazon juga agak seimbang dan berjaya mengubah cara berfikir saya (jangan terlalu taksub pada sesuatu perkara).
"The first step is to grasp just how massive and powerful Amazon has become- and how it's more pervasive in our lives and intertwined in the global economy than most of us imagined."
October 2, 2020
The book is pretty pro-Amazon. It makes you kind of love Amazon for what it has set out to do. It's fierce and unstoppable.
Businesses are innovating in presence of marketplaces. In India for example, where consumers do not have a very long history of online shopping, Amazon has paved way for brands to grow through it. Walmart is struggling to get itself online, neither does it have so much customer data as Amazon. One interesting thing I read in the book was that Walmart employees are going door to door to understand customer preferences which is all pretty smooth to get information by Amazon because they started online first.
The visibility brands get on marketplaces is very difficult to get on D2C websites. Brands are experimenting in finding the right mix of D2C websites, marketplaces and brick and mortar store. Ultimately, as Bezos said, "Your margin is my opportunity", everyone is fine tuning their processes to achieve their margins in a sustainable manner.
Businesses are innovating in presence of marketplaces. In India for example, where consumers do not have a very long history of online shopping, Amazon has paved way for brands to grow through it. Walmart is struggling to get itself online, neither does it have so much customer data as Amazon. One interesting thing I read in the book was that Walmart employees are going door to door to understand customer preferences which is all pretty smooth to get information by Amazon because they started online first.
The visibility brands get on marketplaces is very difficult to get on D2C websites. Brands are experimenting in finding the right mix of D2C websites, marketplaces and brick and mortar store. Ultimately, as Bezos said, "Your margin is my opportunity", everyone is fine tuning their processes to achieve their margins in a sustainable manner.
April 29, 2020
Bezonomics is a fascinating read! The book gives readers an understanding of how Jeff Bezos (one of the world's most successful entrepreneurs) thinks, what his values and priorities are, and his goals and visions for the future. We also get an inside look at one of the world's largest and most ubiquitous companies, and are shown how Jeff Bezos has changed the business world forever.
I have always been intrigued by how people think, and this read really fed my curiosity. Who doesn't want to know how Amazon became so successful and globally known; how it operates; what it's like to work there? Jeff Bezos is one of the most visionary and long-term thinkers that I've ever read about. I highly recommend this book!
My thanks to NetGalley and Scribner for allowing me to read an e-copy of the book in exchange for an unbiased review. All opinions stated here are my own.
I have always been intrigued by how people think, and this read really fed my curiosity. Who doesn't want to know how Amazon became so successful and globally known; how it operates; what it's like to work there? Jeff Bezos is one of the most visionary and long-term thinkers that I've ever read about. I highly recommend this book!
My thanks to NetGalley and Scribner for allowing me to read an e-copy of the book in exchange for an unbiased review. All opinions stated here are my own.
April 5, 2021
Because I was compelled through annoyance to pound my fists against the wall EVERY DAMN TIME HE SAID FLYWHEEL I now have two bloodied stumps at the ends of my arms where my hands used to be.
Seriously, get over it. As well as the Repeated. Use. Of. That. Term. A term he never once explains. Entire concepts get brought up over and over again. Several hundred times I reckon.
There was probably about two pages of interesting information in this. There's nothing in here that will be of surprise to anyone paying attention to current affairs.
What is Bezonomics? Be horrible to your workforce at all levels to blindly make customers happy regardless of if the customers are idiots.
The six page memo idea is interesting though.
I'm not sure why you have to do both of those.
Seriously, get over it. As well as the Repeated. Use. Of. That. Term. A term he never once explains. Entire concepts get brought up over and over again. Several hundred times I reckon.
There was probably about two pages of interesting information in this. There's nothing in here that will be of surprise to anyone paying attention to current affairs.
What is Bezonomics? Be horrible to your workforce at all levels to blindly make customers happy regardless of if the customers are idiots.
The six page memo idea is interesting though.
I'm not sure why you have to do both of those.
April 17, 2020
When reading a book sometimes it’s all
About timing. I just started this book after I finished another Amazon/Bezos focused book and it changed my perception of this book. I tried to get into it and plug along but I couldn’t hear new concepts or ideas that were different from the other book.
I read through most of the book and decided to put it down. I need a clean break from amazon topics before I can pick this book back up and give it a fair chance. I will return one day and update this post!
About timing. I just started this book after I finished another Amazon/Bezos focused book and it changed my perception of this book. I tried to get into it and plug along but I couldn’t hear new concepts or ideas that were different from the other book.
I read through most of the book and decided to put it down. I need a clean break from amazon topics before I can pick this book back up and give it a fair chance. I will return one day and update this post!
August 10, 2020
A nice complement to Brad Stone's seminal book The Everything Store. His book is well researched, to be sure.
A few times Dumaine gets sidetracked. For example, universal basic income is an important concept but doesn't really fit under his Bezonomics umbrella. Sure, it's a side effect of larger economic trends, but so are many things. Also, his constant mentioning of the AI flywheel gets a tad old about halfway through the book.
Apart from a few minor criticisms, though, I enjoyed it.
A few times Dumaine gets sidetracked. For example, universal basic income is an important concept but doesn't really fit under his Bezonomics umbrella. Sure, it's a side effect of larger economic trends, but so are many things. Also, his constant mentioning of the AI flywheel gets a tad old about halfway through the book.
Apart from a few minor criticisms, though, I enjoyed it.
March 9, 2024
The book is more of a eulogy of sorts to Bezos. Does shed light on some new facts but does not really shine the spotlight too bright on any specific area. It's unclear what bezonomics ultimately is. The writing is tight and sometimes enjoyable
January 7, 2024
Interesting but a bit disjointed
September 13, 2022
This exploration began when more than one of our clients asked that Steve avoid investing in Amazon.
I thought, “What’s wrong with Amazon?! Jeff Bezos is my hero! Has been for many, many years.” It started in the ‘90s when all he sold online were books. At the time, it was a novel approach to selling anything. Despite an early bumpy ride, Jeff stayed focused on customer satisfaction and kept adding services to make the experience swifter, easier, and less expensive – all at the expense of immediate profits for shareholders. That’s what capitalism should reward, and it did. It’s no secret that Jeff Bezos is now the richest man in the world.
Then TWC’s Steve Henningsen pointed out to me some of the arguments against Bezos: how Amazon is squeezing out the small manufacturers and merchants by undercutting their access and pricing, and how Amazon is manufacturing its own labeled products. I shot back with how Amazon has made it possible for the little guy to sell online without having to endure the cost and hassle of a brick-and-mortar store. Steve and I could have gone back and forth a few more times (Steve, of course, being more knowledgeable than I am). Instead, I decided to dig a little deeper into the issues he raised.
I downloaded Bezonomics, by Brian Dumaine. [By way of Apple’s bookstore, not Amazon’s.] I found it to be a thorough, well-researched, well-written, current, and objective book about Jeff Bezos. It turns out, both Steve and I were correct. Bezos is a complex, driven person. I feel as though I know him a bit after reading the book.
Here’s my take, in summary: He is doggedly focused on building a company that serves individual consumers faster, easier, better, and cheaper than his competition.
Bezos has a reputation for eliminating blue-collar workers’ jobs – yet he employs over one million of them. He’s also bashed for abusing his workforce and not compensating them well, in spite of the fact that he was the first corporation to implement a minimum wage of $15 per hour. Yes, he is spearheading AI, which will ultimately eliminate many blue-collar jobs, but he’s not alone in that endeavor, and if he were not doing so, he wouldn’t stay competitive. The truth is, change always comes with positive and negative ramifications. I don’t think it’s fair to blame Bezos for all the negative changes without also acknowledging the positive.
As a society, we need to accept that perfect personal privacy is largely a thing of the past. We can’t expect to remain anonymous while we work and function in an online society. The ubiquitous presence of Alexa is one example – but, golly, Alexa is just one of many. With everyone carrying cell phones that can easily make visual and audio recordings, not to mention citywide cameras and cell towers and cars with GPS, we have to accept the compromise of personal privacy. Yes, Amazon is collecting data on us – some more than others, thanks to Prime memberships and Prime credit cards and Prime streaming and music. Then again, our bankers, credit-rating services, insurers, medical providers, social-media platforms, etc. are all collecting our data, too.
My mother often said, “Any virtue carried to excess becomes a vice.” Bezos certainly is an excessive-compulsive creator. I have to wonder, though, if he is a vice. In my mind, he is more hero than villain. He certainly has made my life a lot easier. I would be hard-pressed to go back to going Amazon-less, and hope I never have to… unless there is a quicker, easier, cheaper alternative…
I thought, “What’s wrong with Amazon?! Jeff Bezos is my hero! Has been for many, many years.” It started in the ‘90s when all he sold online were books. At the time, it was a novel approach to selling anything. Despite an early bumpy ride, Jeff stayed focused on customer satisfaction and kept adding services to make the experience swifter, easier, and less expensive – all at the expense of immediate profits for shareholders. That’s what capitalism should reward, and it did. It’s no secret that Jeff Bezos is now the richest man in the world.
Then TWC’s Steve Henningsen pointed out to me some of the arguments against Bezos: how Amazon is squeezing out the small manufacturers and merchants by undercutting their access and pricing, and how Amazon is manufacturing its own labeled products. I shot back with how Amazon has made it possible for the little guy to sell online without having to endure the cost and hassle of a brick-and-mortar store. Steve and I could have gone back and forth a few more times (Steve, of course, being more knowledgeable than I am). Instead, I decided to dig a little deeper into the issues he raised.
I downloaded Bezonomics, by Brian Dumaine. [By way of Apple’s bookstore, not Amazon’s.] I found it to be a thorough, well-researched, well-written, current, and objective book about Jeff Bezos. It turns out, both Steve and I were correct. Bezos is a complex, driven person. I feel as though I know him a bit after reading the book.
Here’s my take, in summary: He is doggedly focused on building a company that serves individual consumers faster, easier, better, and cheaper than his competition.
Bezos has a reputation for eliminating blue-collar workers’ jobs – yet he employs over one million of them. He’s also bashed for abusing his workforce and not compensating them well, in spite of the fact that he was the first corporation to implement a minimum wage of $15 per hour. Yes, he is spearheading AI, which will ultimately eliminate many blue-collar jobs, but he’s not alone in that endeavor, and if he were not doing so, he wouldn’t stay competitive. The truth is, change always comes with positive and negative ramifications. I don’t think it’s fair to blame Bezos for all the negative changes without also acknowledging the positive.
As a society, we need to accept that perfect personal privacy is largely a thing of the past. We can’t expect to remain anonymous while we work and function in an online society. The ubiquitous presence of Alexa is one example – but, golly, Alexa is just one of many. With everyone carrying cell phones that can easily make visual and audio recordings, not to mention citywide cameras and cell towers and cars with GPS, we have to accept the compromise of personal privacy. Yes, Amazon is collecting data on us – some more than others, thanks to Prime memberships and Prime credit cards and Prime streaming and music. Then again, our bankers, credit-rating services, insurers, medical providers, social-media platforms, etc. are all collecting our data, too.
My mother often said, “Any virtue carried to excess becomes a vice.” Bezos certainly is an excessive-compulsive creator. I have to wonder, though, if he is a vice. In my mind, he is more hero than villain. He certainly has made my life a lot easier. I would be hard-pressed to go back to going Amazon-less, and hope I never have to… unless there is a quicker, easier, cheaper alternative…
January 5, 2022
I have always liked this kind of book writing, the one who gathers information from various perspectives no matter how good or bad it was. This leads to the whole view of the current company, that some things are not what we expected them to be. The writing style of this book is after observing what people have to say about the company then he added his own view, sometimes sarcastic, which adds true and sometimes hurting humor to every page.
This book discusses the issues from outer into inner view of the current company, besides as mentioned in the title on how other companies learn from Amazon. I must say, this book is just the outer view with a glimpse of the inner truth, it benefits those who want to move into bigger steps with additional insight on the things that they'll be facing.
It always depends on your objectives on how to view this book, my take is a few useful facts, such as how successful people always read as their so-known successful habit, the always innovating process so that things that are failed will be long forgotten, focus on the bigger vision, eliminated things if it bothers you (do it smartly) and some things that are good too know for future preparation.
Recommend for light reading and if you truly want to learn the things from a big company no matter for your own business or personal preference.
Thank you Definitely Books for sending this book in exchange with a honest review.
This book discusses the issues from outer into inner view of the current company, besides as mentioned in the title on how other companies learn from Amazon. I must say, this book is just the outer view with a glimpse of the inner truth, it benefits those who want to move into bigger steps with additional insight on the things that they'll be facing.
It always depends on your objectives on how to view this book, my take is a few useful facts, such as how successful people always read as their so-known successful habit, the always innovating process so that things that are failed will be long forgotten, focus on the bigger vision, eliminated things if it bothers you (do it smartly) and some things that are good too know for future preparation.
Recommend for light reading and if you truly want to learn the things from a big company no matter for your own business or personal preference.
Thank you Definitely Books for sending this book in exchange with a honest review.
September 22, 2020
Someday I would like to see a real comparison of market makers comparing apples to apples not a whitewash braggadocio of someone wealthy to get a writer more attention. What about a deep dive into supply chain management, hiring, employee turnover, feedback, growth in cardboard box industry, landfill ... upgrades, and of course my favorite the process for Suggestions.
Why, because as a long time books on tape creator... I have so many suggestions not only for their Audible Arm but Public Relations, World Income disparity smoothing (Politics), Market Growth, population engagement, B2B relations all for “free” but no one wants anything for free just the lowest price in a highly comparative market. Again apples to grass with potential for grass to sand or just opening up S. American markets, relations with China, age peer engagement to Africa, Educational textbook progression for Career and knowledge development with group monitoring and mentioning yet the Big G, among many others just want the release of rights signed; yes my desk is full of forms to sign away the rights so they can file... or not. When all I see is ideas for a positive future!
So how about at least read the Annual Statement for each sector and compare it then add the personality that made it so or it could be just another carpet square.
Why, because as a long time books on tape creator... I have so many suggestions not only for their Audible Arm but Public Relations, World Income disparity smoothing (Politics), Market Growth, population engagement, B2B relations all for “free” but no one wants anything for free just the lowest price in a highly comparative market. Again apples to grass with potential for grass to sand or just opening up S. American markets, relations with China, age peer engagement to Africa, Educational textbook progression for Career and knowledge development with group monitoring and mentioning yet the Big G, among many others just want the release of rights signed; yes my desk is full of forms to sign away the rights so they can file... or not. When all I see is ideas for a positive future!
So how about at least read the Annual Statement for each sector and compare it then add the personality that made it so or it could be just another carpet square.
February 23, 2024
Amazon-իմ մասին չորրորդ գիրքն էր, որ կարդացի, չգիտեմ, երևի ամենաթույլն էր, որովհետև Բեզոսի անձի հետ կապված քիչ էր նորությունները։ Գրքում ավելի շատ շեշտադրված էր, թե ում հետ է Amazon-ը մրցակցել, ինչ մեթոդներով, ինչպես է փոխում աշխարհն ու հաճախորդի վարքագիծը։ Զուտ ինֆորմացիոն առումով հետաքրքիր էր։
September 8, 2021
About how Amazon became Amazon and what it means for the future
May 26, 2020
Great insight into a company and visionary that is taking over the world, one industry at a time!
September 9, 2020
Expansive and rich coverage of the intentions Amazon may have for the future, with a common thread of “bezonomics” and the Amazon business flywheel to unite the narrative. As others have noted the positive bias towards Amazon is extreme, particularly in the Antitrust chapter. As a smaller note the chapter transitions are terrible, and there are some very strange tangents including a disconnected political history of UBI.
I’d recommend reading this book after reading The Everything Store (Bezonomics doesn’t cover much of Amazon’s history), and then tempering your view with some of the great coverage of Amazon’s dark side. The report “Amazon’s Monopoly Tollbooth” from ILSR would be a good start.
I’d recommend reading this book after reading The Everything Store (Bezonomics doesn’t cover much of Amazon’s history), and then tempering your view with some of the great coverage of Amazon’s dark side. The report “Amazon’s Monopoly Tollbooth” from ILSR would be a good start.
January 10, 2021
A quick read. Amazon reminds me of ivy that takes over the garden. It looks good in the beginning but unchecked it destroys everything in its way and you finish up with only ivy left. Very sad to hear Bezos pays and treats employees so poorly, still that seems to be standard operating practice if you want to be a multi billionaire! What can you do to limit the insidious practices of Amazon? Buy local, look for direct company links for the businesses you see on these platforms and then go direct. Of course reuse, resell and buy second hand, where possible, to reduce demand.
December 13, 2023
I rated this book a 5/5 stars because Amazon is something that almost every person in the world has a connection to. People have either ordered packages, used its streaming services, or even purchased Amazon Prime so that the packages get here faster. Through 'Bezonomics' Brian Dumaine illustrates how much time, money, people, and ideas have gone into shaping this company that is taking over. It was very well written throughout the book and it kept my attention. While I don't normally enjoy reading "data dives" I really enjoyed reading this one.
My favorite quote from the book is on page 98, and it goes, "The idea is to make Prime so attractive and so easy to use that customers cant imagine living without it. It's the online equivilant of nicotine-a metaphore that Amazon would never use. It is addictive." - Dumain. This quote shows just how much power Amazon has over individuals. If online shopping is now being compared to nicotine, how much further are we going to allow it to go? Are we going to let it consume us completley, even moreso that it already has? The quote also brings up the question of, is enough ever going to truly be enough? Online shopping does something to us in the brain, and these powerful online companies have learned how to encourage us even more, while displaying they are helping rather than hurting us.
Plot Summary: Bezonomics goes in depth with multiple sources worldwide to get opinions, research, and factual information in order to teach the world about the behind the scences of Amazon. Not only does it go behind the scenes of the company, and the many parts that the company holds, but it also goes into detail about the background and life of Jeff Bezos. The book illustrates where Bezos came from and how he was able to climb from the bottom to the absolute very top and continue to be succesful. The book does a great job of giving background and current information as well as giving real world examples and situations that the reader can relate to. It makes reading the book that much better because of the level of connection being displayed.
I think that one of this most powerful themes that is talked about and brought up multiple times in this books is customer obsession. Dumaine, through his research, was able to gather information from not only people who shop on Amazon, but also news sources like the New York Times and Wall Street and firsthand Amazon employees that were able to discuss the role that this obsession plays in the effectivness of the company. Having this topic be brought up makes me wonder and make connections about the people I see in my life who are always online, and now that I think about it, when they are online, its quite oftentimes that they are on Amazon, even if they are just browsing.
I never noticed how much Amazon affected our lives. I always knew that it was around but I never thought of it to be as powerful as it is. After reading Bezonomics, I understand how hard it was for this company to get up and running, and the amount of strength and power that it takes to keep it running, and even how it connects us all. Online shopping is a growing and growing popularity in our society, what more developments are these companies going to make next?
My favorite quote from the book is on page 98, and it goes, "The idea is to make Prime so attractive and so easy to use that customers cant imagine living without it. It's the online equivilant of nicotine-a metaphore that Amazon would never use. It is addictive." - Dumain. This quote shows just how much power Amazon has over individuals. If online shopping is now being compared to nicotine, how much further are we going to allow it to go? Are we going to let it consume us completley, even moreso that it already has? The quote also brings up the question of, is enough ever going to truly be enough? Online shopping does something to us in the brain, and these powerful online companies have learned how to encourage us even more, while displaying they are helping rather than hurting us.
Plot Summary: Bezonomics goes in depth with multiple sources worldwide to get opinions, research, and factual information in order to teach the world about the behind the scences of Amazon. Not only does it go behind the scenes of the company, and the many parts that the company holds, but it also goes into detail about the background and life of Jeff Bezos. The book illustrates where Bezos came from and how he was able to climb from the bottom to the absolute very top and continue to be succesful. The book does a great job of giving background and current information as well as giving real world examples and situations that the reader can relate to. It makes reading the book that much better because of the level of connection being displayed.
I think that one of this most powerful themes that is talked about and brought up multiple times in this books is customer obsession. Dumaine, through his research, was able to gather information from not only people who shop on Amazon, but also news sources like the New York Times and Wall Street and firsthand Amazon employees that were able to discuss the role that this obsession plays in the effectivness of the company. Having this topic be brought up makes me wonder and make connections about the people I see in my life who are always online, and now that I think about it, when they are online, its quite oftentimes that they are on Amazon, even if they are just browsing.
I never noticed how much Amazon affected our lives. I always knew that it was around but I never thought of it to be as powerful as it is. After reading Bezonomics, I understand how hard it was for this company to get up and running, and the amount of strength and power that it takes to keep it running, and even how it connects us all. Online shopping is a growing and growing popularity in our society, what more developments are these companies going to make next?
June 28, 2025
Im giving a 5 star as I feel the author explanation of chapter to chapter is smooth. Easy to understand and insightful. Captivating and relax book during night reading
August 24, 2020
A great read on how the Amazon is likely to continue to change the world we live in. I’m an avid amazon user and I still will be after reading this book. I will however be more aware of the amazon flywill spinning with every click, tap, view, and purchase I make. It’s odd to think about how the future of this company will be tailored for you and I specifically. That’s something that just comes with the AI of Amazon learning your likes and dislikes. Hearing about how Amazon wants to compete in the medical world as well is a little scary. One on hand to live in a technological world such as they have in China with their Amazon equivalent ,Tencent, would be fantastic; it’s also a bit scary and short sighted to believe there wouldn’t be any repercussions. Overall it’s a great read that really makes you think and I would recommend it highly.
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