I have to be honest, this book never worked for me. The plot took a long time to get started - I was a third of the way in before it even reached what was described in the blurb - and once it did, it was disappointingly predictable. The characters had great promise but all read ten years younger than they actually were, making them completely unbelievable. The writing focused too much on description and not enough on action, bogging me down in descriptions of 'chocolate eyes' or reminding me how beautiful a character was when they were undergoing something horrific. The idea was brilliant - the house truly creative with some genuinely horrifying elements - but the execution fell horrifically flat for me.
The story focuses on Scarlett Vantassel, a twenty-nine-year-old horror vlogger suffering major burnout and not sure what she wants to do with her life. She's back in her small town after a breakup and feeling disconnected from everyone and everything around her. Her old friends - her brother Tommy, his girlfriend Hannah, and Jackson, the son of the local police chief - have changed, and they're not as close as they used to be. The cracks in their friendship are magnified when, with no rational explanation, a house suddenly appears in their neighbourhood - a house with a sinister aura and a growing association with death.
In principle, Scarlett was a great character. She was chatty, vivacious, and determined to be her own person. However, she never really grew past the stereotypical flighty Millenial. She went to college but didn't graduate, left town after a boyfriend but then the relationship broke down and she was forced back, and - in the eyes of her friends - cared more about herself than she did about them. Her character should have been relatable - and in a way it was, but more as an insecure twenty-year-old than twenty-nine-going-on-thirty. This was exacerbated by her relationship with her dad, Dale. At one point, another character makes a throwaway comment that Scarlett leaving home with her boyfriend broke her dads heart. A woman in her late twenties shouldn't break her parents' heart. Yes, it probably hurts, but parents want their children to have their own independent lives and success - Scarlett was definitely old enough to make that decision for herself.
The other characters also had promise, but were never fully developed. Hannah's character was distilled down to the fact that she was smart AND beautiful, but her mum had died and she'd lost her spark. I could excuse her flatness as apathy after the death of a loved one, but the other characters - with the exception of Jackson - were just as flat. Tommy was the 2D brother and boyfriend, Vincent was wasted potential and contradictions, the other characters just served plot purpose.
Jackson was probably my favourite character - his motives felt believable, and he was a genuinely nice guy. I spent the entire novel rooting for him. This might have been a stronger book written from his perspective instead of Scarlett's - or possibly just written with all the characters ten years younger and rotating points of view.
The writing was my biggest issue. There were some very suspect similes, and piles of unnecessary description, without which the book could probably be a good third shorter. The dramatic moments were regularly thrown away because lengthy description stole all the suspense. Of course, there were well written sections - the descriptions of the horrors of the house were a highlight - but it was unnecessary to keep describing everyone's appearance, or eyes, or detailing some minutiae of their past which never turned out to be relevant. The entire thing needed tightening up, sharpening into something that packed a punch.
I don't want to give too much away about the plot, but it starts slowly, and even once it gets going there are semi-regular flashback scenes which are entirely unnecessary and quite distracting. For the most part, the plot was predictable - and where it wasn't, it almost felt like wasted potential to do something more exciting. There wasn't a single twist that shocked me. In fact, for a horror novel, the plot left me singularly un-horrified. I rarely even felt uncomfortable. For some people, the slow build and simple plot will probably work - but I wanted a bit more shock and suspense.
Overall, this was not the book for me. I hope that this finds its audience, but I am not it.
*Thanks to the publisher, Oblivion, and Netgalley for providing me with an eARC. This in no way affects my rating or the content of this review*