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244 pages, Kindle Edition
First published November 9, 2019
The study found that setting a sub-goal of 10 push-ups at a time (instead of the full 100 push-ups) was more effective at motivating people to action at the beginning because it increased their sense of attainability (that’s a key word we’ll discuss in the next chapter). But later on, once people believed they were within reach of the bigger goal, like when they’d already done 75 of 100 push-ups, the sub-goal was less motivating than the bigger goal. When they got within striking distance of the bigger picture goal, their strongest source of motivation changed from attainability to the value to be gained by completing the bigger goal. (p. 39).