An absolutely amazing story about the kind of quest you could be forced to undertake to save your wife when making a deal with the devil. It's got it all - great characters, funny jokes, physics, and best of all.. poop jokes. The humor certainly did it for me, and I knew i'd enjoy this book by the end of chapter two, with a certain joke.
I loved the main cast, though out of all of them the main character was the least interesting, or quirky atleast. Uncle Jerry went above and beyond my pre-conceptions, just like he did for the main character. What a motivational man. Anza was absolutely amazing, savage queen who isn't gonna take any petty insults, is ready to torch your entire soul, verbally. I found her absolutely hilarious. The actor, who is very morally grey, probably bad even, had some great bits in the story. I particularly loved his confidance-man bit, that chapter was probably one of my favourites in this book. Don't mess with british bulldog.
I'm rating this 4 stars based on vibes. The story was kinda simplistic, and there were in my opinion, a few lulls in the story. Some of the plane chapters kinda dragged on, so I feel like the pacing wasn't as good as it could have been for the entirety of the story. When the characters were on dry-land, the book was easily 5 stars. I also feel like, considering the title of the book is 'Hell Inc', the faction didn't play as much of a role in the finale as I was expecting. They had this 'plan', and they didn't really try to execute it around the time of the finale. I was expecting a bit more evil on their part.
If you like comedy, and are craving a short-ish epic adventure, I highly recommend picking this book up. I wouldn't let my criticisms sway you away from reading this. I really enjoyed it (and read the last ~40% of the book in one sitting!). I picked up this book for £0.99 with amazon kindle book deals, and got an extra book for free at the end, so i'll be reading 'The Swordsman' by Dick Wybrow at some point in the future.
4/5