What do you think?
Rate this book
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
> Carefully observing the behavior or "anthropology" of the people who will be using a product or service
> Brainstorming with high-energy sessions focused on tangible results
> Quickly prototyping ideas and designs at every step of the way
> Cross-pollinating to find solutions from other fields
> Taking risks, and failing your way to success
> Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
From the Hardcover edition.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
> Carefully observing the behavior or "anthropology" of the people who will be using a product or service
> Brainstorming with high-energy sessions focused on tangible results
> Quickly prototyping ideas and designs at every step of the way
> Cross-pollinating to find solutions from other fields
> Taking risks, and failing your way to success
> Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
From the Hardcover edition.
320 pages, Hardcover
First published January 16, 2001
533 people are currently reading
10816 people want to read
About the author
Tom Kelley
29 books243 followersThomas Kelley runs the marketing side of the hugely successful industrial product design firm IDEO. His brother, David, started the company in 1977 in Palo Alto, CA. One of his earliest projects was designing the first mouse for Steve Jobs at Apple Computers.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 30 of 213 reviews
May 25, 2014
Too many words, too few ideas.
I value a non-fiction work on its steep learning curve, proper data & facts and precise construction. I cannot say that the book performed very well in all criteria.
The book does offer good insights into product development & pave ways into creative process. But the construction could have been more organized. Well you can forgive that for a first book & the fact that it is about “creative process”.
It does lack insights driven by proper data/facts. All that insights based on “it felt good/bad” just does not seem interesting & valuable enough for a business book.
The major drawback the book suffers is that: IT CAN BE EASILY CUT INTO HALF. Well there are just too many redundancies, too many places where the author is saying the same thing with different packaging. There were times I got lost on the core ideas.
But overall, I cannot ignore the insights & say they were not valuable. The book does provide a very good way to guide creative thinking process.
I value a non-fiction work on its steep learning curve, proper data & facts and precise construction. I cannot say that the book performed very well in all criteria.
The book does offer good insights into product development & pave ways into creative process. But the construction could have been more organized. Well you can forgive that for a first book & the fact that it is about “creative process”.
It does lack insights driven by proper data/facts. All that insights based on “it felt good/bad” just does not seem interesting & valuable enough for a business book.
The major drawback the book suffers is that: IT CAN BE EASILY CUT INTO HALF. Well there are just too many redundancies, too many places where the author is saying the same thing with different packaging. There were times I got lost on the core ideas.
But overall, I cannot ignore the insights & say they were not valuable. The book does provide a very good way to guide creative thinking process.
February 26, 2016
A primarily self indulgent and meandering collection of now outdated anecdotes. There a few nuggets that could probably be summarized in about 20 pages, so it gets 2 stars purely for that. The Palm V is amazing!
May 19, 2017
This was a good set of innovations that the Ideo had been involved in over the years. It begun really interestingly but seemed to go on anf on in the same vain. I am nit sure how much I got out of the examples. There seemed to be less insite in to the process of innovcation how to be more innovative in a modern world.
May 18, 2011
The Art of Innovation tells the story of IDEO brainstorm, design and launch cycles that have led to some of the most creative innovations in the world. Sounds interesting, right? It's not. Of the 15 chapters, I found 2 or 3 of them interesting and insightful. There were two problems that I found. First, the book was written almost a decade ago, so the innovative products about which they tell stories are now dinosaurs. This, of course, cannot be helped unless they update the book each year. But I still found it difficult to trudge through the stories of technology from yester-year while touting innovation.
Second, the 320 page book could have easily been cut in half. It droned on and on, repeating much of the same advice until I no longer felt inspired to innovate but to poke my eyes out.
If you're going to read this, skim it quickly. Don't read cover to cover.
Second, the 320 page book could have easily been cut in half. It droned on and on, repeating much of the same advice until I no longer felt inspired to innovate but to poke my eyes out.
If you're going to read this, skim it quickly. Don't read cover to cover.
December 19, 2012
Great insight into the creative process. Updates to follow...
August 31, 2024
I thought a majority of the book catered to self-indulgence. Long-winded explanations on why their company trumps other innovations without much emphasis on impact to reader's life. I bumped my review to a 3 because as a product manager in tech, I learned a new perspective to build successful products. But as they say...I think these lessons could've been an email.
February 27, 2018
Some excellent advice. But now feels dated, with references to defunct businesses, old fads, and technological dead ends. Also a little too heavy on the “hire IDEO” promotional language.
March 24, 2018
Some interesting ideas that would have fit well in a short blog post, interspersed with lots of self congratulatory anecdotes for padding and 20/20 hindsight.
February 2, 2021
O QUE APRENDI COM O LIVRO "A ARTE DA INOVAÇÃO"
Tive o privilégio de resumir essa obra para o @Resumocast e entendi sobretudo que inovação não é um ato isolado, de um genio que tem uma ideia no meio da madrugada.
Inovação é um processo generoso e replicável de observação que te permite resolver velhos problemas de novas maneiras.
E para que você também possa inovar, algumas dicas são importantes...
1 - Observe a si mesmo: Você pode sim inovar observando as outras pessoas, mas que tal se observar primeiro? Netflix, Uber e outras grandes invenções surgiram da insatisfação de seus criadores com modelos antigos. E você, o que te incomoda no dia a dia? Ao invés de reclamar, que tal buscar uma solução pra você e pro mundo?
2 - O trabalho de inovar é seu: Se você tem um produto, marca ou serviço, não espere o seu cliente inovar por você. Se o seu site, por exemplo, demorar muito pra carregar, dificilmente o seu consumidor vai te mandar um e-mail te sugerindo fazer uma landing page mais leve e com menos atrito. Ele vai no máximo reclamar sem uma solução ou esperar a plataforma carregar enquanto manda um zap pros amigos. Seu cliente sente a dor, mas o trabalho de inovar é seu.
3 - Se coloque no lugar do seu cliente: Me impressiona o número de empreendedores que não passam pela experiência do próprio produto. No Resumocast a gente tá sempre mudando, aprimorando, testando, pq além de tudo somos ouvintes do podcast. Você precisa utilizar o seu produto e serviço senão vai deixar na mesa oportunidades incríveis de inovar.
4 - Cuidado pra não inovar demais: Lembram do Google Glass? Um óculos que ia te permitir interagir com o mundo e com a internet ao mesmo tempo? Ele não vingou pq era disruptivo demais. Todo mundo fala que adoraria se tele transportar ao invés de pegar um avião, mas você estaria disposto a fazer o teste? Cuidado pra não inovar demais a ponto que seu público não esteja pronto para as novidades.
Inovar é para todos!
E com as dicas acima, você vai perceber que é pra você também!
Pra mais, escute o episódio "A Arte da Inovação", já disponível no Spotify, Youtube ou aonde você preferir.
E conte comigo no caminho!
Hoje e sempre, #VivendoDePropósito
Tive o privilégio de resumir essa obra para o @Resumocast e entendi sobretudo que inovação não é um ato isolado, de um genio que tem uma ideia no meio da madrugada.
Inovação é um processo generoso e replicável de observação que te permite resolver velhos problemas de novas maneiras.
E para que você também possa inovar, algumas dicas são importantes...
1 - Observe a si mesmo: Você pode sim inovar observando as outras pessoas, mas que tal se observar primeiro? Netflix, Uber e outras grandes invenções surgiram da insatisfação de seus criadores com modelos antigos. E você, o que te incomoda no dia a dia? Ao invés de reclamar, que tal buscar uma solução pra você e pro mundo?
2 - O trabalho de inovar é seu: Se você tem um produto, marca ou serviço, não espere o seu cliente inovar por você. Se o seu site, por exemplo, demorar muito pra carregar, dificilmente o seu consumidor vai te mandar um e-mail te sugerindo fazer uma landing page mais leve e com menos atrito. Ele vai no máximo reclamar sem uma solução ou esperar a plataforma carregar enquanto manda um zap pros amigos. Seu cliente sente a dor, mas o trabalho de inovar é seu.
3 - Se coloque no lugar do seu cliente: Me impressiona o número de empreendedores que não passam pela experiência do próprio produto. No Resumocast a gente tá sempre mudando, aprimorando, testando, pq além de tudo somos ouvintes do podcast. Você precisa utilizar o seu produto e serviço senão vai deixar na mesa oportunidades incríveis de inovar.
4 - Cuidado pra não inovar demais: Lembram do Google Glass? Um óculos que ia te permitir interagir com o mundo e com a internet ao mesmo tempo? Ele não vingou pq era disruptivo demais. Todo mundo fala que adoraria se tele transportar ao invés de pegar um avião, mas você estaria disposto a fazer o teste? Cuidado pra não inovar demais a ponto que seu público não esteja pronto para as novidades.
Inovar é para todos!
E com as dicas acima, você vai perceber que é pra você também!
Pra mais, escute o episódio "A Arte da Inovação", já disponível no Spotify, Youtube ou aonde você preferir.
E conte comigo no caminho!
Hoje e sempre, #VivendoDePropósito
December 29, 2020
I got this book in 2001 when it first came out. I've used parts of it again and again throughout the years, in my design practice and then in teaching design. In an effort to actually finish books I've once started to read, I've enjoyed the remainder and am now done with this one after a record 19 years. Though parts have understandably become dated, enough of the content remains as classic design and innovation wisdom. And so I would still recommend The Art of Innovation as a popular primer.
November 30, 2021
Have some interesting tidbits but struggled to finish it.
April 25, 2013
It feels a bit like a corporate autobiography, with its many stories, looking back how things worked before, like leafing through an interesting photo album at a friend's house.
Still, I did take away quite a few notes, that seem to influence my thinking in general, almost right away.
- I feel like I became more observant, things around me offer more opportunities
- I like the idea of "everything can be improved", and it gives me a fresh look
- Prototype early, prototype often
- So many different ways to have fun and add value to one's organization
This is not a recipe book, it cannot be applied to everyone, right away, and without further thinking, that's not its aim either. It gives a compelling case to shake things up.
Still, I did take away quite a few notes, that seem to influence my thinking in general, almost right away.
- I feel like I became more observant, things around me offer more opportunities
- I like the idea of "everything can be improved", and it gives me a fresh look
- Prototype early, prototype often
- So many different ways to have fun and add value to one's organization
This is not a recipe book, it cannot be applied to everyone, right away, and without further thinking, that's not its aim either. It gives a compelling case to shake things up.
September 19, 2018
Despite being 17 years old, I thought there was a lot of great information in this book. I recommend this book to any entrepreneur or certainly anyone managing a team. They would benefit from the author's tips on creating an environment that encourages creativity and values experimenting. I think most businesses are blind to the impact their culture has on both what and how employees work. I found Thomas' writing to be inspiring and encouraging -- everything can be improved upon. When you start thinking this way, it's infectious. It can impact everything. I don't understand the negative reviews -- they seemed to miss the point. So yes, the Palm Pilot is dead, but the way that came to be, and all the lessons surrounding all the products, are valid. Even today.
September 9, 2019
Muchos ejemplos de innovación en productos aunque desfasados a cuenta de cuando fue escrito.
Esperaba un relato mejor estructurado, al final te pierdes y no consigues desgranar lo importante de la paja.
Esperaba un relato mejor estructurado, al final te pierdes y no consigues desgranar lo importante de la paja.
April 20, 2013
a little bit boring :|
November 14, 2021
Este libro envejeció mal. Si bien compré la edición de 2016, el contenido es de 2001 -sólo le cambiaron la introducción- y dos décadas en este campo es una eternidad (salvo para los clásicos, y éste no es uno de ellos). Mucho de su contenido suena anacrónico, pensado para un mundo que ya no es (y esa brecha agrandándose con los cambios que impulsó la pandemia).
Tom Kelley tiene las credenciales de ser co-fundador de IDEO, un prólogo de Tom Peters, un título con mucha pretensión y una portada elegante. Pero apenas vemos el nombre de los capítulos en el índice empezamos a sospechar: The perfect brainstorm, Expect the unexpected, Barrier jumping. No hay técnicas, un marco para el acto creativo, recursos útiles, ejercicios ni conceptos estratégicos. Sólo anécdotas de su consultora, casos de éxito de su consultora (ya el carrito de supermercado me cansé de verlo), citas de personas que trabajan en su consultora y así. Parece un sofisticado folleto de venta para promocionar los servicios de su consultora más una manual útil para quien trabaja en esta disciplina.
En síntesis, muy superficial, lugares comunes de la innovación (por lo menos hoy lo son) y consejos de sentido común (evitá las jerarquías, contá historias, cambiá de sombrero, etc.). Propuestas como los hot teams que están más cercanos al teatro de la innovación, al creer que se está reinventando una compañía por hacer consignas alocadas o sacar a los empleados de su cubículo por un ratito más que a construir una innovación potente, sustentable y transformadora Quizá sea otra persona la que tenga que contar sobre IDEO y desde la distancia poder capturar mejor las genialidades que se crean allí.
Tom Kelley tiene las credenciales de ser co-fundador de IDEO, un prólogo de Tom Peters, un título con mucha pretensión y una portada elegante. Pero apenas vemos el nombre de los capítulos en el índice empezamos a sospechar: The perfect brainstorm, Expect the unexpected, Barrier jumping. No hay técnicas, un marco para el acto creativo, recursos útiles, ejercicios ni conceptos estratégicos. Sólo anécdotas de su consultora, casos de éxito de su consultora (ya el carrito de supermercado me cansé de verlo), citas de personas que trabajan en su consultora y así. Parece un sofisticado folleto de venta para promocionar los servicios de su consultora más una manual útil para quien trabaja en esta disciplina.
En síntesis, muy superficial, lugares comunes de la innovación (por lo menos hoy lo son) y consejos de sentido común (evitá las jerarquías, contá historias, cambiá de sombrero, etc.). Propuestas como los hot teams que están más cercanos al teatro de la innovación, al creer que se está reinventando una compañía por hacer consignas alocadas o sacar a los empleados de su cubículo por un ratito más que a construir una innovación potente, sustentable y transformadora Quizá sea otra persona la que tenga que contar sobre IDEO y desde la distancia poder capturar mejor las genialidades que se crean allí.
April 14, 2018
While many of the examples (e.g. Palm V) were dated, this book remained a very interesting read. Through ample supply of fun stories, I got a glimpse of the day in and out of innovators' life at Ideo.
While design thinking becomes very popular these days and there are many workshops offering the experience (e.g. in 1 - 2 days) in a more defined and succinct way, it becomes even more valuable for me to learn about where the history/the journey/the enthusiasm was rooted. Just like how I think about reading a "how-to" book or attending a course is like the 1% and 1 data point of the story. The story of "casual -effect" The "effect" is the book/workshop.
Without the looping and dynamics of internal and external causes 天時地利人和 and these causes building on each other, the "effects" shown up in how-to book/sharing/workshop would not the same.
Therefore, I found it quite fascinating for reading the juicy stories (even though some seem repetitive). Maybe it is through these bits and pieces, they gave me insights through connecting the dots and that fits my learning style.
August 27, 2018
The anecdotes from IDEO are fun to read about. However the book seems to be only a collection of such stories of what they did 20 years ago and how. No matter how inspiring, some of those examples are already totally outdated (like the PALM computers) and I think the book lacks more methodology sections or a good story. I can imagine it could be either a good narrative of how IDEO started and operated or a good guidebook on how to innovate, but in the end it is neither. To summarise what I learned from the book: a) work in teams that are diverse and invest in the spirit of these teams, b) keep your environment creative, it stimulates innovation, c) optimise for human usage, d) do quick prototypes: rather than designing something for a long time, it is more effective to start with a prototype and then improve upon it - designing should be done in 3D prototypes rather than words or sketches.
June 2, 2017
Success depends on both what you do & how you do.
Try stuff & then ask for forgiveness
Fail often to succeed sooner
Innovate or die
There are always more opportunity to create excitement then you think.
Never underestimate the barrier to people accepting a new idea
Routine is the enemy of innovation. Break the rules, let the colours spill
Entering fun competition & mastering fundamentals.
Mindset: Playful
Creating seamless wow experience: Learning from Vegas & AU. How could you turn ___ into fun experience? Think of product in terms of verbs rather than nouns. Create for entertainment. Give experience gifts.
Everyone can be creative, you just need a culture to encourage it
Creative space: Autonomy & ownership, balance of privacy/openness, impromptu meetings, hobbies & celebration of work, non verbal signals of culture, celebrates team work & processes
Methodology: Understand, Observe, Visualize, Refine, Implement
Observe: Create a bug list, being left handed, whom to observe (why/why not)
The human factor: Make trade off that user would accept
Cross pollinate: Tech box, Variety (reading, experience, team), Club learning, Change hats
Barrier jumping: What are the potential obstacles to adoption? Ritual rewards, FUD factor ,Cultural, generation, gender differences. How could you make your idea more approachable?Evangelism works.
Expect the unexpected: Be flexible
Try stuff & then ask for forgiveness
Fail often to succeed sooner
Innovate or die
There are always more opportunity to create excitement then you think.
Never underestimate the barrier to people accepting a new idea
Routine is the enemy of innovation. Break the rules, let the colours spill
Entering fun competition & mastering fundamentals.
Mindset: Playful
Creating seamless wow experience: Learning from Vegas & AU. How could you turn ___ into fun experience? Think of product in terms of verbs rather than nouns. Create for entertainment. Give experience gifts.
Everyone can be creative, you just need a culture to encourage it
Creative space: Autonomy & ownership, balance of privacy/openness, impromptu meetings, hobbies & celebration of work, non verbal signals of culture, celebrates team work & processes
Methodology: Understand, Observe, Visualize, Refine, Implement
Observe: Create a bug list, being left handed, whom to observe (why/why not)
The human factor: Make trade off that user would accept
Cross pollinate: Tech box, Variety (reading, experience, team), Club learning, Change hats
Barrier jumping: What are the potential obstacles to adoption? Ritual rewards, FUD factor ,Cultural, generation, gender differences. How could you make your idea more approachable?Evangelism works.
Expect the unexpected: Be flexible
January 1, 2017
A Refresher on the Importance of Innovation
This book was a good read. Lots of fun stories about the experiences IDEO has had in practicing innovation. While it doesn't provide the silver bullet answer to your problems, it provides great tips on topics like brainstorming, and serves as a reminder that innovation is something that we should all make an effort to practice every day. I particularly enjoyed the sections where the stories offered up examples of finding inspiration in unexpected industries and locations. If you are in the business of building things, you should give this book a read. At times it felt like a bit too much of an advertisement for IDEO, but the good outweighs the bad.
This book was a good read. Lots of fun stories about the experiences IDEO has had in practicing innovation. While it doesn't provide the silver bullet answer to your problems, it provides great tips on topics like brainstorming, and serves as a reminder that innovation is something that we should all make an effort to practice every day. I particularly enjoyed the sections where the stories offered up examples of finding inspiration in unexpected industries and locations. If you are in the business of building things, you should give this book a read. At times it felt like a bit too much of an advertisement for IDEO, but the good outweighs the bad.
September 30, 2018
Excellent book! This book emphasizes the need to foster innovation and creativity to ensure status quo is not maintained in the pursuit of improvements for products and services. A problem is defined and teams are formed to brainstorm how to solve them. All ideas are considered and the group takes the best of them and continues to develop them. Key elements are perseverance and finishing the project to completion. There are examples of innovative solutions that were developed using design thinking.
March 19, 2019
Tom Kelley clearly loves IDEO and his brother Dave. His innovation advice focuses on products, and is difficult to translate into processes, especially as his big takeaway is for "rapid prototyping." He does have some thoughts on group dynamics and office space. Overall his ideas are reiterated a few too many times and the advice isn't concrete, while the anecdotes are more fun for Kelley than for the reader. The historical aspect, IDEO's numerous inventions, is interesting.
March 3, 2020
A fun read on the history of innovative design. I recognized many standard practices of tech/business culture that IDEO claims to have originated. The book even mentions a product that my dad worked on at Silicon Graphics when I was a kid. Kelley’s many predictions are interesting to look back on. Yes, we now use biometrics and wearable tech as he expected. No, the US still hasn’t adopted the metric system. He also spells out his plan for a smartphone. Not bad for a book written in 2000!
September 8, 2020
I've once tried to open a business and the single biggest question that arose in my mind was "Will my target customer like and use it?" This book offers the answer - do field observation by watching how people deal with a potential problem you are trying to tackle. This is illustrated by a shopping cart re-design project by the IDEO and that was really a great example with vivid details that really helps you understand what they mean by "do field observation"
November 8, 2018
Lots of great ideas from a firm that I deeply respect. While I agree with and appreciated the point that some level of fun/playfulness is required for Innovation, I didn't appreciate that Tom applied this point to the entire structure, prose, and content of this book. It's a very folksy telling, which made it entertaining but also less rigorous, structured, and fact-based.
[Will update]
[Will update]
November 17, 2017
Tom Kelley writes a great story on the many paths to innovate in the business world.
It also stands as a company brochure to promote and share the best practices at IDEO (world leading design firm), Kelley’s firm.
All concepts and techniques are illustrated by case studies and real-world examples, so that every reader can understand and most importantly apply that knowledge.
It also stands as a company brochure to promote and share the best practices at IDEO (world leading design firm), Kelley’s firm.
All concepts and techniques are illustrated by case studies and real-world examples, so that every reader can understand and most importantly apply that knowledge.
March 28, 2018
First published in 2001, almost all of the product and company examples are out of date (Netscape and Palm).
The concepts though are even more relevant and important today than that hey we’re back then.
This book will help you apply the concepts of Design Thinking to you company, product, service or software.
The concepts though are even more relevant and important today than that hey we’re back then.
This book will help you apply the concepts of Design Thinking to you company, product, service or software.
July 2, 2018
One of the quirky things about the way that I dig into topics is that sometimes it’s like reading a book from the back to the front. I read the most recent things first before getting back to more foundational works. That’s absolutely the case with The Art of Innovation. I have previously reviewed Tom and David Kelley’s book, Creative Confidence, which made mention to this earlier work. It was also referenced in The Medici Effect and The Innovator’s DNA. Getting back to this classic book was just a matter of time, given the respect that other authors have for Tom Kelley and the team at IDEO.
Click here to read the full review
Click here to read the full review
October 18, 2018
Really interesting reading about a lot of history in design thinking. Is amazing how close their predictions were reading this 17 years after it was written. A lot of good ideas about how to build a place that encourages innovation. Very focused on product design however. Something how well it translates to services.
June 3, 2019
I am a bit disappointed in this book.
Although the stories are inspiring it offers little insight into the actual methods of design thinking used by IDEO. The culture at IDEO is very inspiring and there are lessons to be learnt.
I reckon if you want to read this to learn about design thinking stay away. However if you want to learn about an amazing company culture this book is wonderful.
Although the stories are inspiring it offers little insight into the actual methods of design thinking used by IDEO. The culture at IDEO is very inspiring and there are lessons to be learnt.
I reckon if you want to read this to learn about design thinking stay away. However if you want to learn about an amazing company culture this book is wonderful.
Displaying 1 - 30 of 213 reviews