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Always Be Testing: The Complete Guide to Google Website Optimizer
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Always Be Testing: The Complete Guide to Google Website Optimizer

3.83  ·  Rating details ·  217 ratings  ·  7 reviews
Stop guessing, start testing, and enjoy greater success with your website. If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his ch ...more
Paperback, 302 pages
Published August 1st 2008 by Wiley Publishing (first published January 1st 2008)
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3.83  · 
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 ·  217 ratings  ·  7 reviews

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Francis Norton
Aug 23, 2010 rated it really liked it  ·  review of another edition
Shelves: reviewed
This book is based round Google Website Optimizer, but these guys clearly know what they're talking about and most of it would probably be applicable to any other suitably featured optimisation tool.

The first half explains an the overall testing process and gives you the mental framework to use it and adapt it to your needs. The second half then drills down into various different aspects of a site that you might want to test and optimise.

Both halves clearly benefit from a lot of experience - thi
Jan 27, 2009 rated it liked it
This was really two books. The first half was a very insightful and necessary introduction to Google Website Optimizer. The second half seemed a re-hash of Eisenberg's other books. This was annoying because he didn't cover a lot of the stuff that I was looking to learn about Website Optimizer and instead had lots of filler. 3 stars for the useful info that was there but this one could have been a lot better...
Aug 02, 2012 rated it really liked it
A bit antiquated and the stuff on the GO tool in general is worthless as that tool is soon to be killed but the general food for thought on various tweaks and levers you can pull to influence optimization are still relevant.
Jul 19, 2009 rated it liked it
My husband read this book and said it was very informative and interesting. A great reference for people interested in learning about and utilizing Google Website Optimizer.
May 26, 2014 rated it liked it
Shelves: work, non-fiction
A bit out of date and the Google Optimiser is no longer around. Still a good check list and ideas for testing a variety of different items on your site.
Jul 14, 2009 rated it liked it
This is a good book for reference, not exactly a great read but perfectly aligned with my current job. Thanks for the win!
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Bryan Eisenberg is the co-founder of BuyerLegends. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” & “Buyer Legends.”.

Bryan is a professional marketing keynote speaker who has been the keynote speaker for corporate events and conferences such as Google, Edmunds,