Well I was getting a little burnt out on this series, but I loved this volume. It was my favorite yet - great characterizations all around, a page-turning storyline, and some nicely emotional moments with a lot of the characters.
We start out with the first Jelly Fish fashion show, where the continually delightful Hanamori absolutely smashes it as the emcee. Kuranosuke also introduces himself to the world as a prominent politician's crossdressing son, which causes some complicated political drama. There are dodgy bits in here - Shu and the rest of the political team do a lot of damage control by fielding phone calls from prominent backers and explaining that Kuranosuke isn't gay or trans (different terms are used in Japanese culture), he's just a "normal" guy who dresses up in women's clothes as a hobby.
I can see how this could be a stumbling block for a lot of current-day readers. I do wish that this storyline was balanced by having characters who are LGBTQA+ mixed in. (I mean, I'm definitely on board the Mayaya/Banba ship after seeing their close friendship at so many points in this volume, but I'm certain that's not going to be an actual Thing in the series.)
At the beginning of the first volume, they had some applications from gay men hoping to move into the empty room, but Chieko turned them down - no men, no exceptions. It's kind of a necessary plot point for this story, but if she'd said yes, there could've been some nice additional depth to the world being built here. Alas, it's not meant to be. While their mysterious manga-drawing resident publishes popular BL, fictional men kissing seems to be entirely separated from Reality - which I think is fairly realistic for the setting but also sad.
The scrambling around Kuranosuke showing up on camera in dresses is also realistic. It's something that would get fairly messy behind the scenes, especially if the "reveal" was that dramatic and public and came during the middle of a really difficult time with tanking popularity and pending reelection campaigns.
I did find Hanamori's speech interesting, though. Fashion is for everyone, and everyone has a right to be beautiful, and to pursue that any way they like. Kuranosuke can be a straight cis guy and enjoy wearing makeup and pretty dresses. That's boundary-breaking in its own way, and it fits into the positivity of the messages being conveyed so far: you don't have to fit into the specific patterns the world sets out for you. Kuranosuke has created his own beautiful world, and Tsukimi is slowly crafting one for herself.
She makes a lot of progress in this volume, actually; I loved the scene where her original jellyfish dress got stained with grape juice, and she ran door to door to ask Stylish people to loan her their hair dryers. She conquered the petrification running joke and was even able to invite them to her fashion show. That's a huge step forward, and she's making a lot of those in the process of developing this brand.
While things are still fast-paced and possibly not all that realistic, they do feel plausible enough for fiction. I really liked the introduction of Nisha, who helps her older brother run a fabric shop that's connected to a textile factory in India. This is a necessary step for actually producing clothes that they can sell - because the prototypes being put together by the Amars are too cheap and messy to actually hold value.
Nisha is fantastic, too, and I really enjoy her. I wish the anime had kept going, because she would've been great to see in action - and there was also a lot of other fantastic stuff in this volume.
The big drama now is that the household is getting run too ragged; even though they're putting together this fashion brand to save their home, it's still a ton of effort for an area where they don't have any interest or talent. Mayaya's complaining is kind of annoying, but when she sits down by the river with Banba, I kinda get it. They're not good at this. Is it really worth it to give up all their time and money and sleep to save their home...where they're not even enjoying themselves anymore?
It looks like there's going to be a semi-resolution, thanks to Jiji running into Kuranosuke's father at an old man cafe and having an inspiring conversation with him about business, but we'll see how that turns out.
It's interesting, by the way, that Kuranosuke's father is portrayed as such a comedic character, when he's actually a Pretty Awful Person. There are a lot of moments where he's hitting on various women, and it's all presented as a sort of "teehee what a funny joke" scenario, except...when you remember that Kuranosuke is the child of an affair, and when you actually see his wife. She's very quietly present in various dinner scenes and in the background sometimes when they're all at home, but there's an amazing flashback in this volume.
We finally get to see Shu and Kuranosuke interacting when they were kids - the night, in fact, where Kuranosuke's mother brought him to their house to live. The scene starts off with Shu's mother explaining that he should be kind to his new brother, and that it will be a nice, exciting thing to liven up their household. She leaves the house for the night to make things less awkward...until her husband's mistress has departed again.
Shu, who as a kid saw his dad and Kuranosuke's mother having sex in a theatre dressing room, and who grew up with his illegitimate half-brother, and who clearly loves his mother, must really hate being by his father's side while he continues to cheat on her what looks like every single day.
I'd like to see Shu break away from the family tradition and forge his own path, like his brother's been doing. I don't know if that's likely, but he is making some steps here...quietly loaning his brother immense amounts of money to kickstart the fashion brand, and linking Tsukimi up with a local anti-development shopkeeper (which could be a blow to Shu's political career if anyone found out he was moving behind the scenes like this).
The relationship between Shu and Tsukimi is progressing so nicely, by the way. Love love LOVED the scene in the diner; that's something I super wish I'd been able to see animated. So funny and fantastic and really shows the growth in their relationship, as their mutual crushes start to turn into an actual friendship. That's my favorite kind of relationship development - friends to lovers - and it's delightful to see it happening.
I mean, there's the whole implication that Kuranosuke is probably supposed to be Tsukimi's Actual True Love, but I'm still not buying it. As Tsukimi herself describes him: "He's more beautiful than anyone...more selfish and egotistical. But...Kuranosuke-san has the power to move people."
He's brilliant and fascinating and I am really enjoying him, especially after seeing him as a kid, with those wonderful little bonding moments between him and Shu. But I still prefer him and Tsukimi as friends, definitely at the current stage.
Other good moments in this volume:
* Banba calling Hanamori a Benz otaku (why did this not occur to me before, it's so obvious) and adopting him into their ranks despite him being very much a banned-from-Amars man.
* Shu stepping in to defend his brother - they may not always agree, and he initially didn't even know what Kuranosuke's plan with the fashion show was, but that's his family, and no one's going to hurt his little brother while he's around to stop it. (Honestly, if that scene had been the reason for Inari starting to fall for him, I would've believed it a lot more. Serious hero moment, and way more in line with his character.)
* Tsukimi finally realizing that making clothes is a way to make people happy and to bring them joy, and actually learning about fabric and the fashion industry in a way that isn't scary or Stylish or against her own value system and interests.
* That really sad flashback where Tsukimi remembered how people always leave her when she's too honest about the things she loves - she's too much for "normal" people, and she always has to tone herself down so people won't tire of her and abandon her.
* (Except, while she's crying about that, Shu finds her...and likes her exactly as she is. Yes fine I'm a sucker, but I'm so into this relationship. Please let it end well.)
I'm excited to dive right into the next volume to see how their brand - and their attempt to rescue their home - progresses!