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272 pages, Hardcover
First published April 19, 2017
”Telling people that they might possibly save the Earth from distant and uncertain harm is not a great way to convince them to support a particular policy. But what happens when you tell people that they can definitely, right now, reduce the number of asthma attacks suffered by children, save their own families and friends from respiratory disease, extend their own life expectancy, cut their own energy bills, make it easier for them to get around town, improve their quality of life, increase the number of jobs in their community, and strengthen our national energy security – all while increasing the long-term stability of the global climate?