Jump to ratings and reviews
Rate this book

Triggers: Sparking positive change and making it last

Rate this book

In business, the right behaviours matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget?





Triggers confronts head-on the challenges of behaviour and change, looking at the external factors (or 'triggers') - both negative and positive - that affect our behaviours, our awareness of when we need to change, our willingness (or otherwise) to do so and our ability to see the change through.





Drawing on his unparalleled experience as an international executive educator and coach, Marshall Goldsmith invites us to understand how our own beliefs and the environments in which we operate can trigger negative behaviours, or a resistance to the need to change. But he also offers up some simple, practical advice to help us navigate the negative and make the most of the triggers that will help us to sustain positive change.

273 pages, Kindle Edition

First published May 19, 2015

1826 people are currently reading
16651 people want to read

About the author

Marshall Goldsmith

265 books560 followers

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
3,037 (31%)
4 stars
3,610 (38%)
3 stars
2,084 (21%)
2 stars
531 (5%)
1 star
231 (2%)
Displaying 1 - 30 of 745 reviews
Profile Image for Dennis Fischman.
1,784 reviews42 followers
October 31, 2016
Marshall Goldsmith suggests that each day, we ask ourselves six questions:

1. Did I do my best to set clear goals today?
2. Did I do my best to make progress toward my goals today?
3. Did I do my best to find meaning today?
4. Did I do my best to be happy today?
5. Did I do my best to build positive relationships today?
6. Did I do my best to be fully engaged today?

The rest of the book discusses what it means to do these six things, why it's so hard to keep focused on them, why it's important anyway, and how we can structure our lives to make asking these questions (and answering them in the positive) more likely.

Oddly, the "did I do my best" part doesn't take us off the hook. It keeps us honest. If I ask "Did I make progress toward my goals today?", I could say "No, too many other things interrupted me, I didn't have the time." But if I ask "Did I do my best," it forces me to examine what I could have done within those conditions to make progress toward my goals. And it pushes me toward thinking about how I can change the conditions that bar me from making progress.

The book is aimed at a privileged audience (corporate executives) whose major obstacles lie within their own personalities and habits. It is going to be less useful for the majority of us who face objective obstacles. And it never addresses the question of competing goals: for instance, what if spending time with my wife "building positive relationships" conflicts with my goal of getting new consulting clients? When it comes down to it, everybody is going to have to choose sometimes...and those choices shape the person you become, whether or not it's "the person you want to be."

Still, I found the book (a quick read) useful because it gives me a way of making decisions rather than letting the environment make them for me. Read the intro, skim the book, let your eyes rest on a few of the many illustrative stories, and you will be in a position to decide if you will benefit from reading it too.
Profile Image for Ryan.
32 reviews
July 5, 2015
Nothing substantive here beyond basic will power. Some people just don't have it.. and need coached? Seems like it's really bent towards naive, well-to-do, spoiled-rotten exec types. Not geared towards anyone who has ever had to make an ounce of budget decisions in regards to food or housing.
Profile Image for Yodamom.
2,173 reviews215 followers
December 3, 2015
4.5Very interesting look at what triggers us to act or react certain ways. I breezed through not taking time to practice the techniques and I still grasped some of the loops the author presented. Many of the stories do involve corporate persons but they are easily transferred to any person from corporate to home. I enjoyed the stories, the easy to follow steps and the tempo of the book. This is one I will re-read several times
Profile Image for Wendy Bunnell.
1,597 reviews39 followers
January 31, 2016
There is a group at my office who reads and discusses business books a couple times a year. This was our latest book, and I just finished. The "Reader Leaders" group usually has bigger turnout for our Ted Talk meetings or shorter articles than for full books, so it will be interesting to see how many of my coworkers make it through this one. It was ok.

I liked the information presented, even though it wasn't anything groundbreaking. I liked the 6 questions and the intentional phrasing of "have I done my best today to . . . " which puts the emphasis on yourself and your efforts and your actions, rather than external forces or results of your actions. It's a good thought. I have post it notes on a couple of pages, including the whole concept of "Am I Willing At This Time" or AIWATT. The parable of the empty boat reminds me of the parable of the cow in the parking lot, which was the subject of a self-help book that I actually enjoyed a lot more, which gave a nice introduction to Zen Buddhism and was called The Cow In The Parking Lot.

What's not as great in Triggers is the smug attitude of the author which seeps through and annoys in a distracting manner. He's very successful. He sells books and gives speeches for a living. But he knows absolutely nothing about most of his readers, me included, as most of us will never be engaging him for personal coaching services, but he certainly acts like he knows everything about everyone. I've read plenty of books about people who are the absolutely best at everything. Right now I'm still reading The Wise Man's Fear: Kingkiller Chronicles Day 2 by Patrick Rothfuss. That book is over a thousand pages long and has a fabulously interesting fantasy universe plot. It's taking me forever to read though as the protagonist is annoyingly described as "the most interesting man in the world" but I think Marshall Goldsmith is giving Kvoth a run for it.

Some examples:
1. He finds overweight people completely weak and unacceptable, while admitting that he's never carried extra weight. There are so many examples of this smug attitude and lack of compassion or understanding for his clients or overweight people in general, but the most glaring example is in the footnote on page 214 when complaining about compliance issues, settling for "good enough" and wondering: "why doctors let patients get away with this misbehavior [of not losing weight]". Since when are doctors deputized by some looming overlord to prevent people from "getting away" with eating? Using his own book's concept, people may decide they are not AWIATT to change their life just to lose weight as they might have something even more important than this. Apparently that is not an acceptable choice, as no fatties allowed in the Goldsmith realm.

2. Unnecessary judgment sails through almost every chapter in this book. Among the things not worthy of human pursuit for Goldsmith includes one of my hobbies, which is writing book reviews. I'm not too concerned that Goldsmith is going to read this review because he went on a quite a long rant about what a waste a time a client of his engaged in while writing a negative review of a book. The only valid point in Goldsmith's diatribe against his client's negative review of a book was that by spending so much time writing a review of something that annoyed his client, the author of the book actually took up more real estate in that client's mind, which impacted the client much more than the author. This is counterproductive for the client as he could have just moved on.

While I agree that holding on to anger or seeking revenge is ultimately more damaging for the aggrieved than the perceived source, Goldsmith's broad condemnation of the entire field of literary (or film, or product, or any type of) criticism and commentary is just ignorant. He doesn't acknowledge any merit to the whole field, which I think can be both art and helpful basis of data for potential customers. I write a lot of book reviews. Most of mine are actually positive. I'm not going to spend more than an hour writing this review, which is significantly less time than it took me to read the book. It gives me closure, and I like having an audience. Maybe it wouldn't have any value to you and who you are, Goldsmith, but I'm not you.

3. And finally, on the same theme, he gives such pithy advise along the line of (this is not an exact quote, but the outfit is spot on) "if you wear anything other than khakis and a green polo shirt every day, you're wasting time and money on clothes." Seriously dude, if I ever left the house in khakis and a green polo shirt, I'd consider the day a complete failure and go back to bed. You don't know me. I don't want to be you. Maybe you should try a 6 question every day approach to trying to see if you've done your best to try to consider being someone besides yourself before giving blanket advice to the public. Have I read my book and thought "how would someone not me perceive this screed against x which really is a choice and not that important"?

I liked the change approach, the questions, the reminder of the empty boat, and the internal locus of control focus on this approach. I just didn't like Goldsmith. Sorry dude.
Profile Image for Ron Mcintyre.
35 reviews21 followers
June 1, 2015
While there are no innovative thoughts, it does contain a wealth of practical, actionable steps that people can use to change and grow. I will be adapting some of his logic with my clients because they are down to earth and focused. Developing into leaders that help shape the 21st century is no easy task and we can use all the help that people can provide. This book provides some excellent tidbits.

The best takeaway for me was: "When we dive all the way into adult behavioral change-with 100% focus and energy = we become an irresistible force rather then the proverbial immovable object. We begin to change our environment rather than be changed by it. The people around us sense this. We have become the trigger."

Thanks to Marshall for writing this book.
Profile Image for Helen Wilfehrt.
30 reviews3 followers
June 10, 2015
I finished this book faster than any other I've started reading recently. The writing is straight forward and easy to read. The topic may be a "doh" to some but to those of us used to living in our heads, either intellectually or emotionally, or both, there is a certain "aha" sensation that can be derived from the author's teachings. I found his perspective and manner of putting things to be quite helpful me as I navigate my life.
Profile Image for Catherine Read.
344 reviews29 followers
August 18, 2015
I'm a Marshall Goldmsith fan. I loved his book "What Got You Here, Won't Get You There" and have recommended it to many people. This book is useful only if you are focused on wanting to get more out of your life. It's one of those instances where the student needs to be ready in order for the teacher to appear. Those who read it with no intention of actually changing anything about how they think or structure their days will quite likely miss the point of this book. While Goldsmith is indeed a very successful "Executive Coach" we are all the executives of our own lives. So move past the title to the material.

It's not that this work is groundbreaking or provides some secret formula, it's designed to help us organize, prioritize and identify what matters to us. His questions focus on what gives our life meaning and value and how we can structure our days to support those things we have identified as priorities.

It's simple, but not easy. True of so many things in life. I found it helpful. I'm at a "sorting out" place in my life where I want more structure, more meaning and a better defined purpose. There are lots of moving parts to actually figuring that out.

Here are six questions he suggests we ask ourselves everyday to stay on track in meeting our own self defined priorities:

1. Did I do my best to set clear goals today?
2. Did I do my best to make progress toward my goals today?
3. Did I do my best to find meaning today?
4. Did I do my best to be happy today?
5. Did I do my best to build positive relationships today?
6. Did I do my best to be fully engaged today?

Notice it's about measuring effort over outcome. It makes sense that consistent effort produces the outcomes we want. We don't just leapfrog over the process to meeting our goals and arrive at success.

I definitely walked away with ideas for habits and routines I would like to cultivate. To that end, this book was well worth the time invested.
Profile Image for Sherry.
228 reviews1 follower
September 18, 2015
Blah. No. Just no. I couldn't get into this book so I quickly gave up on it despite an intriguing book jacket summary that wooed me to explore how if you can identify "situational triggers" you can change your behavior. That's a good premise. The author Marshall Goldsmith has years of experience as an executive coach, so I don't doubt his idea. But he has a certain style--a certain je nais se quoi about him that is off putting. I don't want to waste my time forcing myself to read this book as a result. I'm moving on.
429 reviews14 followers
August 20, 2015
Yes, this book has "executives" as its focus.

No, it doesn't matter.

Marshall Goldsmith, a management consultant, explains how to develop and maintain good habits -- and it's all about certain kinds of mindfulness and structure.
Profile Image for Jennifer Ridgway.
160 reviews17 followers
May 29, 2015
This review originally appeared on Everyday eBook

Become a Better You: Triggers by Marshall Goldsmith

Change is hard. Change is even harder when you are trying to modify your behavior. Habits have become a popular subject in books; it seems as though we are always trying to find the easy way to change them, whether it is quitting smoking, starting a new exercise program, or becoming a more active, positive contributor during our work meetings. Marshall Goldsmith's latest book, Triggers: Creating Behavior That Lasts - Becoming the Person You Want to Be, tackles this subject head-on in an insightful, practical way.

Goldsmith is a bestselling business author and leading executive coach to American CEOs, so he brings a wealth of stories and examples as well as years of experience to the book. Triggers focuses in on exactly what the title says: the triggers in your life that lead you to behave the way you do. As he points out, we so often dismiss the major role that our environment plays, and, unfortunately, there are many things about our environment that we cannot change or control. However, we can learn to manage how we react. Goldsmith presents both the how and why to identify and move beyond our triggers.

As you would expect, the beginning of the book is about the triggers - what they are, how to identify them, the different types, and how they work. He discusses the barriers to change: the things that make it hard to change our behavior, despite our best intentions. He then presents the Wheel of Change, an easy-to-understand graphic that can be utilized to help us identify how we can go about changing.

The second part of the book is all about trying to make the change. As he points out, the most important thing about making a change is trying. Unfortunately, for the vast majority of us, the idea of trying has become associated with failing as we've aged, rather than associated with success, as it was when we were children. But real change takes time; there is no silver bullet to get through the process overnight. One of the key components to trying is accountability, which Goldsmith addresses through daily, engaging active questions. These questions put the onus on you, rather than providing a way to answer in a way that blames other people or your environment. The other important aspect of this is the requirement that someone else ask you the questions. This person can merely record the scores and not say anything, or they can be fully engaged with you along the way (or somewhere in the middle).

The third part of the book is about the importance of structure in any attempt to change. The daily questions are a core structural element that the book advocates. Structure also helps us with some of the roadblocks we face. For example, we all face the Influence of Depletion. As the day goes on, our energy begins to wane, but we are usually unaware of its influence. Recognizing its influence can help us put more structures in place to combat it.

You may be questioning the need for another book about habits. Triggers is a great complement to some of the bestselling titles already in print (e.g., The Power of Habit and Better than Before). It provides some very practical exercises to put in place to achieve change and sustain it for the long term. Even better, Goldsmith illustrates how it all works with real-life examples, both business and personal. Whether you are trying to become a better leader, employee, spouse, or parent, Triggers provides a great blueprint to making lasting changes.
Profile Image for Nora-Kate.
253 reviews30 followers
March 19, 2017
The first 3 chapters of this book were very strong and easy to follow and completely applicable to anyone with behavior, and I had really excited positive feelings thinking that eventhough this is written with those in business in mind I'm so excited that it could bring understanding to even a full time mom like me (as I was recommended it by another mom). Plus, it is a goal of mine to read more non-fiction this year.
But this wasn't to be. By chapter 6 or 7 this book took a very sharp and complete turn into business, CEO, and corporate ladder climbing content that left me in its dust and became very disappointing to me as it just does not apply.
Profile Image for Oleksandr Golovatyi.
492 reviews42 followers
February 21, 2018
An interesting book from one of the best coach of the world of Marshal Goldsmith. The book is full of stories and examples, read simply and easy. Especially remembered the method of "motivational questions" and improvement through "structure". In a word, the book will be worthy of the place of the best readers of 2018 year-olds.
---------------
Цікава книга від одного з найкращих коучів світу Маршала Голдсміта. Книга сповнена історіями та прикладами, читається просто та легко. Особливо запам'яталась методика "мотиваційних запитань " та вдосконалення через "структуру". Одним словом книга достойно займе місце кращих прочитаних бесцелерів 2018 року.





I read books on Scribd and Google Books by
Readlax Chrome Extension
Profile Image for Jurgen Appelo.
Author 9 books959 followers
February 2, 2017
Good message, actionable practice, but the endless humility became annoying.
Profile Image for Inna.
798 reviews235 followers
August 7, 2017
Наскільки добре я впорався vs. Наскільки сильно я старався

Поки читала згадувала, як колись в університетські роки мала досвід перекладу книжки чи з десяток її розділів з англійської на українську. Чому згадала? Бо робилося це, як завжди у студентів, за одну ніч. От подекуди сидиш, позіхаєш, підбираєш найбільш схожий на правду відповідник терміну чи звороту і час від часу розумієш, що картинка не складається, що сенс речення чи навіть абзацу просто вислизає від тебе. Так от зараз мені здалося, що з перекладачкою цієї книжки теж таке було. Принаймні на початку книжки. Особливою ностальгією в моїй душі відзначилися переклади назв дій, психологічних кроків, що створювали певну структуру, бо дуже вже ясно я собі згадувала цей процес підбору з-поміж кількох чи кільканадцяти (хто вчив англійську, знає) варіантів одного найбільш влучного. Але після вибору все одно звучить кривувато, ще й запам’ятати важко. Але то просто затягнувся ліричний відступ.
Книжка мені сподобалася. Як і зазначав одразу автор, його спостереження і поради не відкриють вам нового всесвіту , а скоріше змусять сказати, що це ж і так було очевидно. Але це лише погляд зі сторону. Ми ж завжди ладні покритикувати чужі неправильні рішення, але з аналізом власних у нас важче. «Для дорослого немає складнішого завдання, ніж зміна поведінки»
Книжку я дійсно раджу. Вона може сприяти початку глибокого самоаналізу. Так особисто мені тепер хочеться помізкувати над складанням своїх активних «щоденних запитань», проаналізувати вплив власного оточення, визнати аргументи на користь того, що важливі рішення треба ухвалювати тільки зранку та задуматися над тим, чи не намагаюся я часом довести «порожньому човну», яка я розумна.
Profile Image for Mara Vernon.
396 reviews7 followers
December 24, 2016
I found myself disagreeing with some of the content of this book; enough that I really didn't care for the book. Some of the content I find contrary to other researchers in the realm of positive psychology, behavioral change, and wholehearted living. I also found the book overly focused on the author himself.
Profile Image for Milan.
305 reviews2 followers
June 2, 2020
A few points worth remembering from Triggers by Marshall Goldsmith:

• “A trigger is any stimulus that reshapes our thoughts and actions”.
• A trigger can be internal or external, direct or indirect, conscious or unconscious, anticipated or unexpected, encouraging or discouraging, and productive or counterproductive.
• “If we do not create and control our environment, our environment creates and controls us”.
• “We do not appreciate inertia’s power over us”.
• “A feedback loop comprises four stages: evidence, relevance, consequence, and action”.
• “Feedback—both the act of giving it and taking it—is our first step in becoming smarter, more mindful about the connection between our environment and our behavior”.
• “Self-discipline refers to achieving desirable behavior. Self-control refers to avoiding undesirable behavior”.
Profile Image for Nicki.
791 reviews19 followers
November 10, 2015
I typically read books like this via audiobook so it was interesting to read one in the normal way for once. Although it was a bit self-helpy I really enjoyed Goldsmith, especially his anecdotes about working with various CEOs and power players over the years. What I found unique about this book, as opposed to others in the field, was that Goldsmith works with successful people who are used to their habits and behaviors generally resulting in meeting their goals. So, the advice was tailored to people who may be reticent to change because they think their methods are working for them. I also noted a lot of similarities between Goldsmith's advice and Gretchen Rubin's, though they use different terminology.
Profile Image for Mary.
277 reviews2 followers
October 15, 2019
I don’t know why I read self help books. There are like 3 helpful chapters in this book, and they are completely subsumed by the author bragging about all the CEOs he knows, and being a first world martyr. Also, will someone please get this man a sandwich? He spends way to much of his time focusing on what he ate, or didn’t eat, and what some else ate or didn’t eat in a book that was supposed not about weight loss. Basically, I am convinced he was hungry during the entire writing of this book.
Profile Image for Lada.
295 reviews
February 17, 2021
Started out reasonably enough: person hits their head and concludes they need to get to know their neighbors and make more friends. I'm totally on board with that. By the end, the book was advocating testing oneself daily on whether one made oneself happy. Sorry, but almost nothing is guaranteed to take away joy from life as that kind of introspection. Also book was pro-juicing (no scientific basis), anti-fat (again no scientific basis), and anti-ice-cream (even if science might back this up, I do not want to become a person without ice cream).
Profile Image for Abbi.
35 reviews2 followers
January 27, 2021
I could not recommend this book more highly! Sometimes self-help books leave you feeling like reading them was a waste of time, but that was not the case with Triggers. There is tons of practical advice in here, and I believe that I am better off for having read this. Daily Questions are now part of my routine, and I have reinvigorated my love for structure. Also, it was perfect timing to read this while trying to make/stick to New Year's resolutions.
Profile Image for Phoenix  Perpetuale.
234 reviews72 followers
March 30, 2021
I have listened to it on Audible. The six key questions to yourself. Mostly about decisions making and about the choices that make us us. This was a quick listening. Would Mark it as applicable to the same extent as it makes you think how happy and satisfied you are as a person with your decisions.
Profile Image for Inesa Lengvelienė.
92 reviews5 followers
July 19, 2023
Labai patiko! Kartais net nesusimąstom kaip stipriai mus veikia aplinka ir “numuša” nuo tikslo 🫣 Verta į viską, kas vyksta aplink, žiūrėti sąmoningiau nei esam įpratę ir atpažinti trigerius, kurie įtakoja mūsų elgesį. Juos pastebėdami galime pasirinkti kaip elgtis - leisti trigeriui mus valdyti ar juo pasinaudoti taip, kad augintume save… 🪴
Profile Image for Jai.
668 reviews144 followers
December 14, 2016
Borrowed from library - I'm on a productiveness self-help kick this year. This book is mostly about how easy it is to slide back to old behaviors despite your best intentions to do better in some aspect of your life. It's easy to rationalize and make excuses, so the basic idea is to really track your effort and through that keep yourself more accountable: are you REALLY trying? And what external factor may be affecting us?
I give this book high points for pointing out something obvious yet something that is easy to lie to yourself about (we're "superior planners but inferior doers"). People tend to rate themselves higher than where they actually are, and this affects improving themselves. And people tend to discount that they are affected by other people or circumstances outside themselves. My takeaway was the importance of goals and tracking them, and having that data to help reach the goals. But I do feel that something about the writing made it not stick in my head as much as I'd like. It's only been
2 weeks since I finished this but I feel it fading away quickly.
Profile Image for Narges Goudarzi.
47 reviews23 followers
March 31, 2022
نزدیک یک ساله که دارم درمان روانکاوانه‌ دریافت می‌کنم... اوایل فکر می‌کردم چون من دارم درمان می‌گیرم دیگه کتاب‌های توسعه فردی نمی‌تونه بهم کمکی کنه، چون من از ریشه دارم رو خودم کار می‌کنم و... چون که صد باشد نود هم پیش ماست.
اما خب روانکاوی معمولا راهکار نمیده، راهکار رو خودت باید پیدا کنی. این کتاب واقعا ابزارهای خوبی بهتون میده که تغییری رو که می‌خواید بهش برسید... اما به شک‌های فلسفی میان راه کمکی نمیکنه، صرفا ابزاره اما واقعا خوبه و خوشحالم از این که این کتاب رو خوندم.
مخصوصا اواخر کتاب که درباره سامان‌دهی صحبت می‌کنه رو تو‌ موقعیت مناسبی خوندم. برام حالب بود که «سامان‌دهی» با «انضباط» فرق داره؛ سامان‌دهی از روتین و ابزارها کمک می‌گیره تا ما انرژی کمتری برای تصمیم‌گیری‌ها صرف کنیم و کمتر خسته بشیم. اما انضباط یه تصور کنترلگرانه‌و ایده‌آل‌گرایانه است که باعث میشه شما انتظار داشته باشید درون خودتون انرژی و اراده‌ی بی‌پایانی وجود داشته باشه که هرکاری رو بی هیچ محرکه‌ی بیرونی انجام بدید و اینجاست که مشکلات شروع می‌شه.

کتاب خوبی بود، مرسی از آریانا قلم.
Profile Image for Tatiana Kim.
216 reviews16 followers
May 30, 2018
Sometimes you read the book and it answers all you questions. Even if you feel how to do something but you need to structure the answer in your head. Last couple of months i tried to manage my relationship with son. he is toddler at the age when every no and yes can make him cry and shout. And i didn't know how to react and in some cases i started to feel annoyance that i didn't want to feel, i started to ask myself if i did all my best to be patient? i managed to change myself and my son changed as well, we found the way to stop cries and hug each other. That happened because i asked one question. And the book teaches what and how to ask if you want to change your life.
Profile Image for Daniel Moholia.
39 reviews1 follower
December 31, 2020
Goldsmith approaches the problem of undesirable behaviour by exploring the triggers (environmental and situational factors) that make us behave in that way. He then lays out several frameworks for planning and reflection in achieving short-term situational change and long-term, lasting change. The book is approachable and draws many parallels between management (in a business) and self-management. A recommended read for those interested in being more intentional in responding to the circumstances of life.
Profile Image for Jill Frederickson.
252 reviews2 followers
November 2, 2018
This is an amazing book about Adult behavior change. It addresses goal pursuit and more importantly interpersonal relationship improvement. There are simple and strongly effective tools laid out to try it for yourself. I went back and reread many sections to better understand them and implement them for myself. I suspect that I will be returning to this book and recommending it to others for some time to come.
Profile Image for Cindy.
403 reviews36 followers
July 5, 2019
I plan to buy both audio and book version, so I can listen again and find the text parts to write for/to myself as reminders.

Really, really great stuff to tell yourself what your “triggers” are. I found it to be smart, almost “duh”, that makes so much sense. It’s very self-reflective and makes you think about your own behavior and what you need to do about it (because you can’t control how other people behave, only how you can react to them).

I loved it.
This entire review has been hidden because of spoilers.
Displaying 1 - 30 of 745 reviews

Can't find what you're looking for?

Get help and learn more about the design.