Marketing Management - A South Asian Perspective

by Philip Kotler, Kevin Lane Keller, Abraham Koshy

Marketing Management by Kotler is the leading marketing textbook across the world because it consistently reflects changes in marketing theories and practices that are widely accepted and followed by teachers, students, and professionals. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.

Key Features -

- Brand new chapter-opening vignettes that can serve as great classroom discussion starters.
- Updated and revised Marketing Memo and Marketing Insight boxes that provide in-depth insights into the practical aspects of marketing and discuss the challenges and opportunities unique to rural markets in South Asia.
- Many new in-text cases, in addition to Marketing Excellence cases at the end of each chapter.
- Dramatic changes in the current marketing environment addressed through subsections on issues such as marketing during economic downturns, the rise of sustainability and green marketing, and the increasing role of digital media in marketing.
- Reorganized material to focus on customer value as the central theme of the South Asian edition.
- Focus on holistic marketingthe development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of todays marketing environment.
- Powerful teaching and learning support through a detailed instructors manual, PowerPoint lecture slides, and test-item files.

Genres: Management, Nonfiction, M M Romance, Business

596 pages, Paperback

First published January 1, 2009

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Sumesh Nair]

I think the most interesting lines in this book are printed on the dedication page which says, “To my father, who instilled curiosity and pursuit of logic in me, and to my mother, who proved love is beyond all logic”

[Sanjay Patel]

it is good one

[Max · Rating 5 out of 5]

Must read!!

[Abhishek]

good book

[Kawsar Ahamed]

baja boi

[Deepak]

good

[Subrata]

https://www.goodreads.com/book/show/1...

[Ahad Md. Aziz Tonmoy]

good

[Akshay Joshi · Rating 5 out of 5]

Marketing Concept by Philips Kotler

[Ashish Iyer · Rating 1 out of 5]

didnt like it.

[Akanksha Gaur]

bb

[Priyanka Chauhan · Rating 4 out of 5]

very helpful..

[Sunny · Rating 5 out of 5]

simply a noble of MARKETING mgt.. grt

[ηεεν καχγαρ]

Its Amazing