Anyone who actually finishes this 800-page tome, cannot but realize that very few words can express the brilliance of this novel: epic? masterful? marvellous? In any case, it's an extraordinary achievement. Lindqvist's sensitive descriptions of the most difficult matters, ranging from body image issues to mental illness and suicide to racism and unrequited love, has no parallel in recent fiction and is totally one that should set an example for years to come. The characters in this novel are so realistically drawn, sometimes their actions actually hurt the reader due to their utter believability. Some reviewers either didn't finish the novel or chose to close their eyes to reality and pick what fits their beliefs: the two women with body issues, Anna and Swi, are portrayed soberly and astutely, and the same goes for the behavior of people towards them; there's no body shaming or any such intention on the author's part. In fact, their narratives drive the story and show in shining colors that nothing is set in stone - neither society, nor, even, the future. The male figures of the story, Max, Marco, and Johan, usually stand for rather contradictory frames of perception, awesome successes and utter failures of language: they symbolize the struggling part of human comprehension, asking questions rather than providing answers. No character stands alone, and it takes a child, Alva, to show this, considering how the evil feeding on fear throughout most of the book is dealt with in the end. Taking into account how the author employs pop culture references and the entertainment industry in the book, integrating technology and contemporary digital practices (e.g., Pokemon Go) into human relationships, it wouldn't be far-fetched, I believe, to take this engaging important read as a modern day masterpiece, showing how real people actually live and think in the 2020s, instead of the ideological caricatures one finds on social media. The book is absolutely representative of our society now, a complex, ambitious novel, outstanding in execution.
That said, it has to be admitted that the horror elements are very few and far between, they read like weak allegories for social evil and the threat of widespread fear in Europe, and are not scary at all. The fantasy elements are a bit absurd (like those chapters where the wind speaks). Still, those same horror elements do play a major role in the story, at times making this book feel like a blend of social commentary and mythology.
The book's title should be taken literally: it is, indeed, about human kindness. I can only thank John Ajvide Lindqvist for his skill at capturing this almost invisible world of thoughtful, kind actions - a world very much under threat today.
Absolutely 5 stars! And highly recommended.