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329 pages, Kindle Edition
First published January 1, 2004
I argue that despite popular culture's capacity to incorporate diverse and often contradictory meanings within its fold, the cultural forms explored in the following chapters privileged a particular way of seeing the city and its people. This way of seeing became the basis for a new political subjectivity that prized an inclusive white identity among a heterogeneous suburban public. In making this argument, Popular Culture in the Age of White Flight contributes to the critical study of whiteness (viii)
More than providing a physical setting for the formation of such identities, space-its organization, construction, destruction, and representation plays an active role in shaping social consciousness. This book adopts the recent spatial turn within the humanities and social sciences, often linked to the emergence of postmodern theory, to illuminate the racial turn that [viv] dawned upon American society and culture in the decades following World War II. In the age of urban renewal, highway construction, and suburbanization, the spatial reorganization of the American city gave rise to a new
racial awareness that, for better or for worse, still grips our collective imagination.
Ultimately, this study emphasizes the suburban character of postwar popular culture. (viv-vv)
Extolling the virtues of consumerism, patriarchy, patriotism, and small-town midwestern whiteness, Disneyland issued a set of cultural motifs that emphasized a retreat from the public culture of New Deal liberalism and instead asserted a privatized, suburban alternative to that culture.
The onus was thus on Walter O'Malley to clean up the image of major-league baseball, to sever the game from its historical affinity with working-class masculinity, and to make it more palatable for an expanding middle class comprising presumably stable nuclear families.
Simultaneously, however, as freeway construction exacerbated racial tensions within the postwar urban region, the very experience of driving the new freeways diminished the public's awareness of such tensions. The freeway mediated a view of the metropolis, not unlike the way in which Disneyland's structured space mediated a view of a small-town past and a suburban future.
There is nothing really physically horrible in the Siegel version… The pod people are just a little different, that’s all. A little vague. A little messy. Although Finney never puts this fine a point on it in his book, he certainly suggests that the most horrible thing about ‘them’ is that they lack even the most common and easily attainable sense of aesthetics… They don’t even mow their lawns or replace the pane of garage glass that got broken… They don’t repaint their houses when they get flaky. The roads leading into Santa Mira, we’re told, are so full of potholes and washouts that pretty soon the salesmen who service the town - who aerate its municipal lungs with the life-giving atmosphere of capitalism, you might say - will no longer bother to come.