As a fervent jazz fan Verve: the sound of America is heaven sent. Alongside Columbia and Blue Note the Verve label is responsible for bringing the jazz idiom to the forefront of not just America's music enthusiasts but the world's. While the Verve label wasn't officially launched by Norman Granz until 1956, he had already amassed a significant lode of recorded material from his Jazz at the Philharmonic Series which he started in 1944. As he was also Ella Fitzgerald's manager it was an obvious step towards bringing her talents to the fore. Almost single-handedly Granz moved jazz from the clubs to the concert halls. His roster at Verve included all the names, revolutionary and otherwise, who would be remembered as the torch carriers. Charlie Parker, Billy Holiday, Dizzy Gillespie, Count Basie, Stan Getz, and, of course, Ella.
Riohard Havis has created a masterpiece which is essential reading for anyone with an interest in jazz. It's packed with essays, numerous photos from the early days of Verve on through. Of special note is a heartfelt and interesting foreword by Herbie Hancock. The breadth of the artist roster is breath-taking, from Ella in the 40's to recent times with today's first lady of jazz Diana Krall.
This is a weighty book in every which way. Enjoy.