by writing and speaking, on the one hand, and by reading and listening, on the other. These four uses of language fall into two parallel pairs.
In the case of both reading and writing, the essential element in the requisite skill consists in knowing how to improve one’s reading or writing. That essential element plays no part in the skill to be attained in speaking and listening, because speaking and listening are transient and fleeting like performing arts, as writing and reading are not.
it is impossible to acquire skill in conversation— in talk or discussion— without learning how to speak and how to listen well.
While all discussions are conversations, not all conversations are discussions, for they are often carried on with no particular objective and with little or no direction or control.
Grammar, logic, and rhetoric are the three arts concerned with excellence in the use of language for the expression of thought and feeling.
The Greek word ethos signifies a person’s character. Establishing one’s character is the preliminary step in any attempt at persuasion. The persuader must try to portray himself as having a character that is fitting for the purpose at hand.
you must portray yourself as being the kind of person who knows what you are talking about and can be trusted for your honesty and good will. You must appear attractive and likeable to them as well as trustworthy.
Only after they are persuaded to trust you, can they be persuaded by what you have to say about anything else.
You can do it by telling stories about yourself, the effectiveness of which will be heightened if they provoke laughter and the laughter is about you. You can do it more indirectly by underestimating your credentials to speak about the matter at hand, thus allowing the listeners to dismiss your underestimation as undue modesty. You can also do it by suggesting your association with others whom you praise for certain qualities that you hope your listeners will also attribute to you.
pathos consists in arousing the passions of the listeners, getting their emotions running in the direction of the action to be taken.
Logos— the marshalling of reasons— comes last. Just as you cannot bring motivating passions into play, feelings in favor of the end result you are seeking to produce, until you have first aroused favorable feelings toward your own person, so there is little point in resorting to reasons and arguments until you have first established an emotional mood that is receptive of them. Reasons and arguments may be used to reinforce the drive of the passions, but reasons and arguments will have no force at all unless your listeners are already disposed emotionally to move in the direction that your reasons and arguments try to justify.
Above all, the persuader should avoid lengthy, involved, and intricate arguments.
because uninterrupted speech and silent listening are more difficult to do well than writing and reading, they are both rendered more effective when instructive speech is followed by two- way talk— by conversation or discussion, by questions and answers,
If you cannot rely upon the fact that some favorable impression of your character and competence has been conveyed to your audience in advance of your speaking to them, you must do whatever is necessary to establish your authority to speak on the subject chosen.
For effectiveness in persuasion, it is not enough to be clear, cogent, and coherent, however desirable all these qualities are. The thinking you have done privately and are now publicly articulating in your speech must have emotional force as well as intellectual power. The minds of your audience must be moved as well as instructed, and their emotions, stirred by your own, are needed to do the moving.
Taxis concerns the organization of a speech— the order of its three component parts. The first of these is its proem, its opening or introduction; the second, the main body of the speech; and the third, its peroration, its closing or conclusion.
When someone looks you directly in the eye, that tends to hold your attention. It is impolite to turn your eyes away.
Everyone, when they are young, has a little bit of genius; that is, they really do listen. They can listen and talk at the same time. Then they grow a little older and many of them get tired and listen less and less. But some, a very few, continue to listen. And finally they get very old and they do not listen anymore. That is very sad; let us not talk about it.
Listening, like reading, is primarily an activity of the mind, not of the ear or the eye. When the mind is not actively involved in the process, it should be called hearing, not listening; seeing, not reading.
effective listening is much more difficult than effective reading;
Writing while listening is productive and desirable. Talking while listening is counterproductive.
In politics, in business negotiations, in selling, delivering a persuasive speech is never enough. It should always be followed by a question and answer session in which the persuader can both answer questions raised by his audience and raise questions, especially good rhetorical questions, that elicit the answers he wishes to get from them.
Language is the instrument that we use, and must use for the most part, in communicating with one another. If language were a perfect or translucent medium through which one person could see into the mind of another, it would facilitate human conversation to the point where it closely resembled the perfect telepathy of angels. Unfortunately, language is the very opposite. It is a very imperfect medium of communication— cloudy, obscure, full of ambiguities and pitfalls of misunderstanding.
Saying what you mean is one of the hardest things in the world to do. Listening to what others say in order to discern what they mean is equally hard.
A judicious selection of the persons with whom to talk about certain matters is as important as a judicious choice of the right time, place, or occasion for conversation about them.
Objective truth, in contrast, consists in that which is true, not just for you or for me, but for everyone everywhere.
certain number of don’ts to be observed, sensible strictures that are too frequently violated.
1. Don’t digress or change the subject if the conversation is going well.
2. Don’t pry into another person’s private life; and don’t ask questions that are too intimately personal.
3. Don’t indulge in malicious gossip.
4. Don’t speak about confidential matters if you really expect them not to be repeated to others.
5. Don’t just chatter or repeatedly embellish your speech needlessly with social noises such as “you know,” “I mean,” and “as a matter of fact.”
6. Don’t say “Look” when you mean “Please listen.”
number of things worth recommending, such as the following:
1. Ask others about themselves; at the same time, be on guard not to talk too much about yourself.
2. Keep your voice modulated. Laugh when moved to do so, but avoid raucous laughter, and don’t giggle at your own remarks.
3. Listen to whoever is speaking and make it apparent that you are listening by not letting your eyes wander or your attention be diverted.
4. If another person joins the conversation, bring him briefly up to date on what is being discussed and encourage him to join the conversation.
5. At dinner parties, break the ice by turning to the person sitting next to you and asking some question that is calculated to elicit an answer that can then become the subject of conversation. It does not make much difference what you ask if it succeeds in getting the other person to speak.
Examples can be useful, but only to illustrate what you are saying, never to prove it. They should be well chosen for the purpose of making a general statement of your point more intelligible.
Our emotions play an important role in everything we do and say, but they do not help us to talk sense or to converse in a profitable and pleasurable manner. When you find yourself getting annoyed, angry, or overexcited in the course of an argument, leave the room and give yourself time to cool off.
Argument is not aggression. There is no point at all in trying to win an argument simply by putting your opponent down or beating him up.
There is certainly no point in winning an argument for personal or emotional reasons that impel you to try to get the better of the other person when your mind either knows now or will recognize later that he was right and you were wrong.
The meeting of two minds may consist in their understanding of one another while still in disagreement or it may consist in their coming into agreement as a result of their understanding one another.
The virtue of docility (i.e., of teachability), which is the cardinal virtue in all forms of learning, should predispose them to examine new views before they adopt or reject them and also to be openly receptive of them for the sake of examining them.
Shared thoughts and feelings, understood agreements and disagreements, make humans the only animals that genuinely commune with one another.
Outside the bonds of family life, friends and lovers face the same ultimate alternatives. Their friendship and love endure as a genuine communion only as long as they are both able, and also persistent in their effort, to engage in profitable and pleasurable conversation with one another.
Improvement in the quality of public discussion and political debate can be achieved only by improvement in the quality of the schooling that the people as a whole receive.
International wars begin when diplomatic conversations between nations fail. They are presaged by newspaper reports to the effect that “conversations are deteriorating” or that they have “broken down.” Then, if the conflict of interests between nations is sufficiently serious, there is nothing left for them to do but fight to secure their national interests.
(1) As minds without bodies, angels know and will and love, but not in the same manner that we do. (2) Their lack of bodies has a number of striking consequences. (a) They do not learn from experience.
(b) They do not think discursively for they have no imaginations and memories.
(c) Their knowledge, which is intuitive, derives from innate ideas implanted in them at the moment of cheir creation.
(d) They speak to one another telepathically without the use of any medium of communication.
(e) Their minds, which are infallible, never go to sleep.
Man is the only animal with an extended historical tradition and with cultural, as opposed to merely genetic, continuity between the generations.
Man is the only animal that makes laws and constitutions for the associations he forms
Man is the only animal that makes machinery and that produces things by machinofacturing.
None of these things, and others like them, would be possible without conceptual thought and conceptual speech.
I am persuaded by everything I know that brain action by itself does not and cannot suffice to explain conceptual thought, because the essential character of such thought involves transcendence of all material conditions. The reach of the human mind to objects of thought that are totally imperceptible and totally unimaginable is the clearest indication of this.
Every man has a natural— an inherent human— right to be governed as a free man, that is, with his consent and with his participation in government through an effective suffrage. All should be politically equal even if they are economically unequal, because their equality as human beings, each with an equal right to freedom, entitles them to political equality.
that a democracy, with equality of conditions, can still preserve individual liberty by giving countervailing power to secondary agencies of government, in the form of private associations or corporations of all sorts that are not creatures of the central government.
legislation. In the case of despotic misrule the only remedy is rebellion.
Aristotle, the moralist, keeps reminding us that our aim is not just to live, but to live well; and so we should not accumulate wealth endlessly but only as much as we need in order to lead a good life.
The ownership of all means of production by the state is even more concentrated than its ownership by the few under bourgeois capitalism.