he record of Madame Tussaud's early years in France, other than the dubious one of her own hand, is scant to non-existant. In this absence, the author documents what is known with an analysis of popular "entertainments" of the time and the role of the Curtius waxworks in it. The theme of popular culture carries through to Madame Tussaud's time in England, although at this time there would have been more biographical record to draw upon. In short, while in part a biography, this book is more the story of Madame Tussaud's role in the development of popular culture.
This book was enlightening for me. In the US we think of PT Barnum as THE pioneer in marketing popular entertainment. Berridge demonstrates, without making the direct analogy, that this marketing phenomenon was happening on both sides of the Atlantic. Both Barnum and Tussaud latched on to an idea whose time had come.
Berridge contrasts how Madame Tussaud's "edu-tainment" provided accessibility in contrast to public institutions of the time such as the British Museum. Interesting here are the stories of Barnum (who would like to buy her out but does not succeed) and Dickens (who has discovered his own niche in popular culture). Unlike these two men, Madame Tussaud bears extra burdens. Despite being, essentially, a single mother, she prevails against the sexism of the time, an exploitative partner and a ne'er do well husband.
Madame Tussaud learned her craft and entrepreneurship from her mother's employer, Curtius, who may have been her father. In the 8 years that she would have us believe she was living at Versailles as a tutor to a French princess, what was she actually doing? Is there a reason, besides her marketing needs, that she wants to refashion these years? What were her actual experiences during the French Revolution and did they inform her decision to leave her mother and young son (we can easily guess why she would want to leave Mr. Tussaud) to embark on a speculative venture in England?
The author does not describe how Madame Tussaud developed her wax images--- how long they took--- how she got their clothing --- how she moved them in her touring days --- how she traveled with the infant, later child and adolescent she toured with. How many horse driven carts did she need? How did she procure space? Set things up? How did she cope with the many men who had never worked for a woman before?
The author stays with the theme of Madame Tussaud as a pioneer in popular culture. She analyses how she met the needs of the crowd in visual display, content, and visitor experience. We learn how she analyzed the competition, selected her venues, marketed to different groups, sold souvenir programs (upsell) and adjusted hours, prices and content to attract an audience. As a book on the Madame's role in popular culture this really succeeds. In some places, the prose is so intriguing that it cannot be put down.