The time is 1897 and it is hot down by the docks in New York City. The reader can almost feel the listlessness as crowds of people wander the streets and go about their lives. That was all to change when four young boys playing by the 11th Street Pier spotted a bundle floating in the East River, a bundle they thought might have fallen off a cargo freighter and potentially hold something valuable they could sell. One of the boys swam out to retrieve the package and brought it back to the wharf. As the boys opened it, they came upon a truly ghastly scene: the package contained two human arms attached to a muscular chest and nothing else. Later the lower torso and hips of the same body was found in an isolated rural area of the Bronx along the Harlem River. The only thing missing was the head.
The Manhattan police, mired in corruption and incompetence were slow to react. When they did, their initial response was to dismiss the findings as a mischievous prank. Medical students from the five schools in the area used cadavers to study anatomy and practice their surgical skills and had been known to pull foolish stunts in the past. But the physicians at the morgue noted that a saw and not a knife had been used to sever the head from the body. These were not the signs left by a physician who would saw bone and slice flesh. This butchering had been performed by an amateur. This was a murder.
So began an unusual summer in New York City, when an excited public became involved in trying to solve a crime in which there were no witnesses, no motives and no suspects. The police could not even identify the victim with any certainty. As sordid details of the mutilated body were made public, the news quickly became the talk of the town.
This fascinating book has two major narratives: one captures the grisly murder of a man called William Guldensuppe and the second details how the media response to the event began one of the biggest tabloid wars in American history. It was responsible for the birth of tabloid journalism, the reporting of sordid, gruesome and melodramatic news that has since permeated the media. This so called “news”, a combination of facts, theories, conjectures and sometimes falsehoods is put before an audience to satisfy the voyeuristic impulses of an insatiable public and to produce profits.
The two most notable press barons at the time were Joseph Pulitzer who owned the New York World and William Randolph Hearst who had recently bought the New York Journal. Both recognized that an important opportunity had just presented itself and they quickly took advantage of it. Newspapers were the main source of news at the time and there was no better way to grab the public’s attention than a ghastly murder. Every newspaper sold meant profit. And during the period of this investigation and trial, both of them sold a lot of newspapers and made a lot of money.
They were two very different men. Pulitzer was an immigrant and yearned for the respect of the those in the monied upper class. He had not had the privilege of being born in a cultured society but longed to be a part of it. Initially Pulitzer appeared as the established front runner, an older man who had earned his money through determination and hard work. He had built a successful newspaper as an unapologetic populist crusader, reporting on a combination of lurid stories and exciting stunts. After he introduced colored comics in the weekend edition, he was considered by some to be an emerging leader in journalistic innovation.
Hearst was the younger of the two men, a brash upstart who represented everything his Park Row neighbor did not. He was American born and the son of a family with money and status. He had been kicked out of Harvard but had endless wealth and community standing behind him. And he was ambitious, determined to dominate the newspaper industry and take down his rival Pulitzer. It was not long before Hearst had caught up to Pulitzer and was nipping at his heels. He was getting better and faster at getting the news to his readers and was willing to use whatever resources and tactics were necessary to beat his rival.
After news of the murder was made public it quickly became apparent that the police, overworked and unsophisticated, were uncertain how to proceed with the investigation. With the police lagging behind, the newspapers had no news to print unless they discovered it themselves. To ensure they continued to hold the attention of their readers (and the resulting profits), reporters began hunting down whatever clues they could find and encouraged the public to help. Men, women and children took on the role of amateur detectives and became actively involved in trying to identify the body and catch the killer.
Each time a new piece of evidence was discovered it created a frenzy of newspaper sales. The fact the murder was so gruesome held the public’s attention and when there was no news to report, the papers created it themselves, producing whatever salacious fact or theory would get their readers to buy the latest edition of the newspaper. Reporters were ahead of the police at every step, obtaining and recording details of the crime scene, interviewing the coroner and knocking on doors to interview dealers of oil cloth similar to the one in which the body parts had been wrapped. Scores of reporters fanned out across the city shadowing the police. Some of the police even shadowed the reporters as it seemed they were more successful at picking up clues. Meanwhile endless rounds of people came forward as the coroner tried to identify the body. People lined up to view the corpse, seeking long lost friends, relatives and husbands. And with reporters continuing to dig up new evidence, there were fresh opportunities to consider theories for the crime or the identity of the killer. Readers were completely involved, enthusiastically following the investigation day after day.
The two leading papers became ruthless in their battle for the public’s readership. When Pulitzer’s paper offered a $500 reward to the reader who could bring in a solution to the crime, Hearst offered $1,000. And Hearst did whatever was necessary to keep Pulitzer’s reporters away when his reporters came upon new evidence. They cut telephone lines to prevent the information from spreading, paid guards to stand sentry and keep a new find hidden and gave misleading directions to the location of a new discovery.
Hearst printed photographs of the vcitims, created maps to show where body parts had been found and had artists draw diagrams of the nude torso, marking the location of the many stab wounds. He even hired launchers to drag the bottom of the East River with the order “to find the head”. He created a team he called the Wrecking Crew and gave them bicycles so they could get around quickly. The bikes allowed reporters to push their way easily into throngs of people when crowds hovered over a new piece of evidence.
Hearst did whatever he could to get publicity, anything to create the next big headline and sell his paper which he had priced reasonably, making it accessible to everyone. He was the first to use color on a breaking news story and pioneered the idea of “blitzing” a feature, sending out several reporters to a scene with different assignments, some to sketch drawings, some to collect people’s ideas and some to interview the crowd. This way when they returned he had several different stories to spread over the entire front page of the paper. This form of saturation coverage created a suspenseful narrative out of every angle of the case whether there was anything substantive in it or not. Hearst openly questioned why anyone would just cover the news if he could create it, which was exactly what he did. This was certainly not the best quality journalism, but it produced a large quantity of newspapers which sold quickly as crowds swarmed the newsboys to get the latest edition. Hearst slowly gathered power and profits and soon beat Pulitzer at his own game.
It is fascinating to read how the “yellow” tabloid journals grabbed the case from the police and actually helped solve the crime. They worked smarter and harder than the police whose bumbling, inept and often corrupt ways were exposed to public scrutiny. Hearst knew his readers and what they wanted. So when there was no news, he found a way to create it, making it almost impossible for the public to avoid becoming immersed in the story. And it is probably true, that without their help, the crime would never have been solved.
The case centered on the relationships in a love triangle, relationships that had turned destructive. The body was eventually identified as that of William Guldensuppe, a Danish immigrant caught between his manipulative landlord and lover Augusta Nack, a German immigrant and mid-wife, and her new suitor Martin Thorn, a handsome but hot tempered and violent barber.
The book continues the story through their capture and the trial. Augusta Nack cut a deal, testified against Martin Thorn and was sent to prison. Martin Thorn was tried, found guilty for the murder and executed. Both stories, the one of the crime and the story of the rise of tabloid journalism are informative and at times shocking. It reminds readers of the murder of Nicole Brown and the trial of her ex-husband O.J. Simpson in 1995 when the same craziness was repeated. In both public trials, a crazy circus evolved. Large numbers of potential jurors ran the gauntlet before the lawyers until the required number was selected. High profile defense attorneys stalked the courtroom insisting on their client’s innocence and vowing to win the case. Residents living in the areas near the courtroom rented out rooms to roving reporters. Hastily assembled food wagons delivered coffee and snacks. It seemed everyone was out to make money.
Newspaper accounts of both trials shoved aside the national and international news. The Guldensuppe trial was the one that helped create the twenty-four hour news industry and the O.J. trial fanned its flames. It remains healthy and flourishes to this day. And in both criminal cases when it was all over, many benefited from the notoriety engendered by the entire process. Promotions were awarded, new careers were launched, life stories and memoirs were written and books detailing the investigation and trial appeared soon after the cases were closed.
This book has been solidly researched with plenty of source notes. By skillfully combining the tabloid frenzy with the ghastly and sensational murder, Collins has produced a very readable and interesting narrative. It includes a fascinating cast of characters, probably better than one could ever imagine for a book of fiction. It makes the entire volume an intriguing combination, both entertaining and educational.