Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
In other words, social media marketing is not like traditional media marketing. The worst thing you can do in social media is make a specific sales pitch.
It's a difficult lesson for many traditional marketers to hear and a tough nut for many business owners to crack.
It would have been...more
I agree with the ke...more
Those involved into the Social Media & Internet Market Circles – either for Educational Purposes or for Business would know Chris Brogan. I came to know about him from Tony Robbins’s Money Masters and from that point on, it was all about googling and discovering more about him.
Trust Agents is a book about being Internet Aware, Internet Savvy & Internet Smart especially given the unprecedented boom of Social Media...more
Usually if a book doesn't impress me, I don't write about it. You'll notice that most books I bother to review, I rate them at 4 and above.They've made a difference to me, and I want to share them with others. Scathing reviews are best left to professionals, my time is better spent writing about books th...more
Of course the "real" reason I bought (!) and read the book is because I like Chris Brogan, his blog and his attitude, which is the point of the book (be nice and people will like you and spread your message).
Page 190 "Words comprise only 7% of what is being communicated. Thus, thos...more
This is a book where Chris and Julien describe the things that get you forward with the whole social media or the [oh so forgotten term:] Web 2.0.
I like how they do it by introducing the thoughts behind the whole thing, but in the same time give hands-on advices how to behave and act in the digital world without getting beaten by the natives, or the potential customers.
There are good tips and pointers which vary f...more
Got to hear Chris in person last week and was awed by a guy some may think of as a mere blogger. Mere bloggers don't generate the kind of following that Chris does - well maybe the "kind of following" but definitely not the...more
My only real "complaint" about the book is that I happen to be a regular reader of Chris' blog and am familiar with his voice, so it was occ...more
While those of you who've read a few social media-themed books m...more
Yes? Then you have probably already read at least part of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, the new book from Chris Brogan and Julien Smith.
Most likely, you are wondering what a “Trust Agent” is supposed to be.
“Trust agents have established themselves as being non-sales-oriented, non-high pressure marketers. Instead, they are digital natives using the web to be genuine and to humanize their business.”
The main pr...more
In this book, Brogan sets the ground rules for Social Media engagement. At the root of all relationships - on line and off - are trust, authenticity and respect for audience wants and wishes....more
My rough notes.
Authors talking about social media strategy and personal ethics. How to get ahead online. What kind of person to be online? (I think they would not draw online/offline distinction)
Emphasis on the importance of relationships.
It's ok to think strategically (i.e. leve...more
You can't force anyone to pay attention to your message. These days, there are just too many other things they could be doing. Even on broadcast TV, people changed channels to get away from ads. Now, there are more "channels" than ever, and many of them are online. People won't listen to you unless you give them a reason...more
The authors reveal over a series of chapters that to be a successful Trust Agent needs:
• Standing Out
The subtitle of this book describes its contents fairly; it's the "how to win friends and influence people" of the rising web-social generation. What happens on the Web...more
Trust agents are power users of the new tools of the Web and have established themselves as being non-sales-oriented, non-high-pressure marketers. One core concept to becoming a trust agent is to write everything online, where it is eternally visible to everyone. If the content has value,...more
I was so charmed by the book's Facebook fan page -- in which Chris and Julien asked questions, sparked off conversations and made the dialogue about other people as much if not more than their product -- that I ended up buying a second copy just because I liked and trusted them.
So the marketing for the book became a demonstrat...more
Brogan has long been a proponent of brining humanity...more
This book offered a lot more than I expected. It talks not just about "how to do" social media, but how honesty, generosity, and authenticity play a huge part in being a trust agent.
Read this if you care about how you present yourself or your business online.
4/30/10. Trust Agents is an invitation to embrace the increased openness, transparency, and access of the Intern...more
This book pleasantly surprised me. Unfortunately there were sections of the audiobook where the speaker (I think it was Julien) was tailing sentences into quietness, making it hard to listen to. Aside from that I did take away a solid collection of useful methods and principles that are very applicable to my day to day dealings with people and businesses.
Mr Brogan – I continue to be an almo...more