What do you want to read when you grow up?
Adults are reading "young adult" (aka "teen") literature in droves, as recently reported by the Los Angeles Times. Is it nostalgia for our lost youth? Or maybe it is simply because YA lit today overflows with fresh voices, high-octane action, and fantasy.
On Goodreads the vast popularity of YA books cannot be denied. Whether it's fierce vampire bodyguards in Richelle Mead's Vampire Academy, blood-thirsty gladiators in Suzanne Collins's The Hunger Games, or Greek gods wreaking havoc in Los Angeles in Rick Riordan's Percy Jackson series, YA books generate astounding numbers on the site. New books by YA authors are always among the month's most popular. But how old are these readers? We decided to analyze some data to find out. [Click the images to enlarge.]
Breaking Dawn by Stephenie Meyer was the most-read YA book of 2008 on Goodreads. Despite being the fourth installment in the Twilight series, 26.59% of teens on Goodreads have read it. We also found that 14.98% of 20-somethings and 14.32% of 30-somethings on Goodreads have read the book. Certainly teenagers are most likely to have read the saga of Bella and Edward, but there is a secondary peak in popularity at the ripe old age of 32.
Dystopian novel Catching Fire by Suzanne Collins was the most-read YA book of 2009 on Goodreads. Its readership by age shares a similar curve: Wildly popular among teens, it falls around college-age readers (perhaps they are reading their assigned books instead), then peaks again slightly at age 31.
The Graveyard Book, by Goodreads Author Neil Gaiman, is not easily categorized. It has racked up literary awards in the adult, YA, and children's categories, including the Hugo Award for best fantasy novel, the Locus Award for best young adult novel, and the 2009 Newbery Award for children's books. On Goodreads it is commonly shelved as "young-adult" or "YA," but it is more widely read by adults than teens.
At left, we compared the most-read YA book of 2009, Catching Fire, and the most-read contemporary fiction book of 2009, The Help, by Goodreads Author Kathryn Stockett. The curves are quite different. At age 40, Goodreads members become more likely to read "adult" fiction, leaving YA fiction behind.
Finally, we wanted to see if the readership of Neil Gaiman's The Graveyard Book mirrored that of any other book. It nicely parallels Malcolm Gladwell's Outliers, a book that was widely read in business circles. Although Gladwell does not have a strong teen readership on Goodreads, when we interviewed him about Outliers, he addressed the need to write for all ages: "If you write in a way that is clear, transparent, and elegant, it will reach everyone. There's no idea that can't be explained to a thoughtful 14-year-old. If the thoughtful 14-year-old doesn't get it, it is your fault, not the 14-year-old's."
After we found popular books for the first and second third of life, we scouted for something for the final third and turned up The Lost Symbol, by Dan Brown. Some thank Brown for saving the publishing industry, and it's probably because his books appeal to all ages. Unlike its YA competitors, note that The Lost Symbol stays strong into the 50s, 60s, and 70s.
The "young adult" moniker may be considered a marketing label, but Goodreads data shows that this genre of literature definitively straddles the chasm between teendom and adulthood. We've found that many readers intersperse the likes of Cormac McCarthy or Charlotte Brontë with Stephenie Meyer's alien-invasion adventure, The Host, or Cassandra Clare's demon-hunting fantasy, City of Glass. YA books excel at entertainment.
Or here's another theory. In today's culture, full adulthood is delayed until age 40.
On Goodreads the vast popularity of YA books cannot be denied. Whether it's fierce vampire bodyguards in Richelle Mead's Vampire Academy, blood-thirsty gladiators in Suzanne Collins's The Hunger Games, or Greek gods wreaking havoc in Los Angeles in Rick Riordan's Percy Jackson series, YA books generate astounding numbers on the site. New books by YA authors are always among the month's most popular. But how old are these readers? We decided to analyze some data to find out. [Click the images to enlarge.]

Breaking Dawn by Stephenie Meyer was the most-read YA book of 2008 on Goodreads. Despite being the fourth installment in the Twilight series, 26.59% of teens on Goodreads have read it. We also found that 14.98% of 20-somethings and 14.32% of 30-somethings on Goodreads have read the book. Certainly teenagers are most likely to have read the saga of Bella and Edward, but there is a secondary peak in popularity at the ripe old age of 32.
Dystopian novel Catching Fire by Suzanne Collins was the most-read YA book of 2009 on Goodreads. Its readership by age shares a similar curve: Wildly popular among teens, it falls around college-age readers (perhaps they are reading their assigned books instead), then peaks again slightly at age 31.
The Graveyard Book, by Goodreads Author Neil Gaiman, is not easily categorized. It has racked up literary awards in the adult, YA, and children's categories, including the Hugo Award for best fantasy novel, the Locus Award for best young adult novel, and the 2009 Newbery Award for children's books. On Goodreads it is commonly shelved as "young-adult" or "YA," but it is more widely read by adults than teens.

At left, we compared the most-read YA book of 2009, Catching Fire, and the most-read contemporary fiction book of 2009, The Help, by Goodreads Author Kathryn Stockett. The curves are quite different. At age 40, Goodreads members become more likely to read "adult" fiction, leaving YA fiction behind.

Finally, we wanted to see if the readership of Neil Gaiman's The Graveyard Book mirrored that of any other book. It nicely parallels Malcolm Gladwell's Outliers, a book that was widely read in business circles. Although Gladwell does not have a strong teen readership on Goodreads, when we interviewed him about Outliers, he addressed the need to write for all ages: "If you write in a way that is clear, transparent, and elegant, it will reach everyone. There's no idea that can't be explained to a thoughtful 14-year-old. If the thoughtful 14-year-old doesn't get it, it is your fault, not the 14-year-old's."
After we found popular books for the first and second third of life, we scouted for something for the final third and turned up The Lost Symbol, by Dan Brown. Some thank Brown for saving the publishing industry, and it's probably because his books appeal to all ages. Unlike its YA competitors, note that The Lost Symbol stays strong into the 50s, 60s, and 70s.
The "young adult" moniker may be considered a marketing label, but Goodreads data shows that this genre of literature definitively straddles the chasm between teendom and adulthood. We've found that many readers intersperse the likes of Cormac McCarthy or Charlotte Brontë with Stephenie Meyer's alien-invasion adventure, The Host, or Cassandra Clare's demon-hunting fantasy, City of Glass. YA books excel at entertainment.
Or here's another theory. In today's culture, full adulthood is delayed until age 40.
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Alex is a Crazy Pony
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Mar 16, 2010 02:41PM

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They are just fun for me. They don't seem like work to read! I do read adult fiction too, but not nearly as often.
Isn't it more a question of "pigeon hole removal"? In other words: When I was a child and teen (I'm now 50) my mother let me choose what to read, with few restrictions, but she was unusual. Most of my friends had to read 8-12 books when they were 8-12, 13-17 books when 13-17, etc. Nowadays I think we read outside of the categories and have stopped worrying about it. So what if I'm 35, 45, or 55... let's read what the kids are reading!

Thank you! Well, according the graphs in this post, it says that this particular generation (and younger) have more of an interest than ones that came before. As far as the why? That's a hard one. In our household there is myself and my husband (only one year apart in age and in our very late 30s) and my mom, who is in her early 60s! She reads more than we do, but she doesn't spend the time on the computer we do, although she does watch a lot of tv. My cousin, who has just turned 40 reads as much as my husband and I do, ok, probably a little more since she also does not spend a lot of time on the computer. But her teenage kids don't read at all, with the exception of some of the assigned reading from school. These cousins live in our neighborhood so it makes it easy to know their habits. Her husband is in his mid 40s and also refuses to read read, but will listen to audio. My sister, who doesn't live with us or near us, but we talk about books a lot, she is in her early 30s and we all read a lot of the same books. Ask each others opinions and such. I do agree that a lot of the interest in reading YA books is to 'preview' them for children, but I can not speak from personal experience on that one! I have heard it said once that YA books are just more interesting and seem more appropriate for adults than teens and that adult books are just too serious or heavy reads. But of the ones I know in my generation, none of us have any plans of changing our habits of reading the YA books....especially since there seem to be so many good ones coming along...

I think Rebecca's point is an interesting one, that we can only show over time: that those who read Harry Potter or Twilight or in my case, Lord of the Rings, as teenagers will remain readers as adults.
I hope we will find it is that way.

I think this is an unfortunate misconception that a lot of people have about YA lit. There's plenty of YA lit that is just entertainment, but there's also a lot that is thought provoking and meaningful. "Good" literature definitely isn't restricted to "adult" genres, and there's plenty of "adult" lit that is just for entertainment. There has been quite a bit of YA literature that has meaningfully changed the way I think about life/society and interact with others, and there's been plenty of "adult" lit that was meaningless but fun to read.
Assuming that only adult lit can change societies and that YA lit is only for entertainment ignores a broad swath of books in both categories.


When your mom (& mine and Dad too) read The Catcher in the Rye when it was on the NYT bestsellers list it wasn't a YA book. It was a novel with a young hero/ anti-hero. Salinger was breaking all kind of molds! Lots of writers had written about teenagers before Salinger. But he wrote about identity, what Holden thought and felt and swore! and about his family and school. Adolescence as a distinct life stage was a brand new idea then.



A whole group of YA novels with love stories that didn't work for me, or at least didn't work in that company!


The Graveyard Book by Neil Gaiman
The Hunger Games and Catching Fire by Suzanne Collins
Graceling and Fire by Kristin Cashore
Identical by Ellen Hopkins
Wildwood Dancing by Juliet Marillier
Impossible by Nancy Werlin
Shiver by Maggie Stievfater
After by Amy Efaw
Wintergirls by Laurie Halse Anderson

I think it's weighted toward the idea that crossover book consumption is indicative of something deficient in the adult reader, rather than something superior in children's literature.
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Also, I'd point out what I believe to be the compass for the trend to YA reading by all ages: TV and movies. The speed at which we process (and have been forced to process) visual information has increased dramatically over the last 15-20 years. If you look at movies, television shows, and even commercials from the eighties, they seem slow. The camera dwells on subjects longer, action shots are generally from farther away, and everything just seems to plod along. Best example is to look at Star Wars (1977) after seeing Revenge of the Sith from a few years back. The differences are astounding.
Now think about literature. We read (generally) for entertainment. And our taste in reading usually follows our taste in movies and TV shows. We want our books to act like a movie. With the added benefit of being able to see the thoughts of some or all of the characters. YA authors, by and large, recognize this and write accordingly. Some mainstream authors have caught on as well, but most have been slower to make the change.
Just my two cents!


