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Deviate: The Science of Seeing Differently
Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new it is a new way of seeing.
In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.
With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and it is a call to action, enlisting readers in their own journey of self-discovery.
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new it is a new way of seeing.
In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.
With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and it is a call to action, enlisting readers in their own journey of self-discovery.
352 pages, Hardcover
First published February 7, 2017
About the author
Beau Lotto
1 book37 followersBeau Lotto is a visiting scholar at New York University. His research explores how the brain adapts to uncertainty at the cellular, computational and perceptual levels with the aim of understanding the fundamental principles of biologically-inspired innovation.
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October 26, 2022
Een neuro-evolutionair betoog over het nut van ons waarnemingsapparaat en het duiden van de wereld. Volgens de schrijver bieden onze zintuigen geen betrouwbare weergave van de werkelijkheid, maar zien we slechts dat wat in het verleden nuttig was om te zien (om te kunnen overleven). Lotto betrekt zijn visie radicale perceptiefilosofie tegen het einde van het boek op zo'n beetje de hele samenleving. Het is vooral erg leuk om te lezen vanwege de visuele en kunstzinnige illustraties en tekstmodificaties die door de auteur ingezet worden om zijn punt te maken.
Displaying 1 - 1 of 1 review