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Blink: The Power of Thinking Without Thinking
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.
Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.
Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.
296 pages, Paperback
First published January 11, 2005
About the author
Malcolm Gladwell
141 books40.7k followersMalcolm Timothy Gladwell is a Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published seven books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
Gladwell's writings often deal with the unexpected implications of research in the social sciences, such as sociology and psychology, and make frequent and extended use of academic work. Gladwell was appointed to the Order of Canada in 2011.
Gladwell's writings often deal with the unexpected implications of research in the social sciences, such as sociology and psychology, and make frequent and extended use of academic work. Gladwell was appointed to the Order of Canada in 2011.
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Displaying 1 - 1 of 1 review
July 17, 2016
Saya rasa, Bung Malcolm membawakan buku ini dengan sangat mbois..
Pernah nggak sih membaca sebuah buku yang kalimatnya panjang namun ternyata 'muter-muter' dan 'tidak berisi'? Saya tidak menemukan tulisan semacam itu di buku Blink ini. Beliau menulis kalimat yang sarat makna dan tidak bertele-tele.
Beliau menyampaikan tujuannya menulis buku ini di awal. Saya rasa, agar para pembaca sendiri tahu apa yang (seharusnya) mereka dapatkan ketika selesai membaca buku ini.
Saya suka sekali caranya menuliskan sebuah cerita dengan sumber-sumber yang kuat, kemudian mengulas cerita tersebut serta menganalisisnya dari berbagai sudut pandang untuk kemudian dibandingkan dengan poin-poin pemikirannya tentang konsep yang disebutnya 'Blink'.
Ada banyak sekali cerita di buku ini. Dan saik-nya lagi, cerita ini tidak hanya berhenti di satu bab saja. Tapi kembali diulang di bab-bab yang lainnya. Kemudian pembahasannya dibandingkan dengan cerita-cerita yang baru disampaikan di bab tersebut.
Secara menyeluruh, saya sangat menyukai cara beliau menuliskan buku ini.
Pernah nggak sih membaca sebuah buku yang kalimatnya panjang namun ternyata 'muter-muter' dan 'tidak berisi'? Saya tidak menemukan tulisan semacam itu di buku Blink ini. Beliau menulis kalimat yang sarat makna dan tidak bertele-tele.
Beliau menyampaikan tujuannya menulis buku ini di awal. Saya rasa, agar para pembaca sendiri tahu apa yang (seharusnya) mereka dapatkan ketika selesai membaca buku ini.
Saya suka sekali caranya menuliskan sebuah cerita dengan sumber-sumber yang kuat, kemudian mengulas cerita tersebut serta menganalisisnya dari berbagai sudut pandang untuk kemudian dibandingkan dengan poin-poin pemikirannya tentang konsep yang disebutnya 'Blink'.
Ada banyak sekali cerita di buku ini. Dan saik-nya lagi, cerita ini tidak hanya berhenti di satu bab saja. Tapi kembali diulang di bab-bab yang lainnya. Kemudian pembahasannya dibandingkan dengan cerita-cerita yang baru disampaikan di bab tersebut.
Secara menyeluruh, saya sangat menyukai cara beliau menuliskan buku ini.
Displaying 1 - 1 of 1 review