Maximum Influence: The 12 Universal Laws of Power Persuasion

by Kurt W. Mortensen, Robert G. Allen (Foreword)

Reveals twelve secrets of expert influencers, explaining the laws of dissonance, contrast, and expectations, and offers strategies and tactics for developing persuasion skills to achieve success and prosperity.

Genres: Business, Psychology, Nonfiction, Leadership, Self Help, Communication, Personal Development

240 pages, Paperback

First published June 1, 2004

About the author

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation, and influence. He has devoted nearly 20 years to understanding and teaching the traits, habits, and mindset of exceptional achievers. A highly sought after consultant, trainer, seminar leader, and speaker, he excels at combining scientific research with real-world studies and timeless stories to inform, entertain, and inspire audiences. He is also the author of several books, including Maximum Influence, Persuasion IQ and Laws of Charisma.

Reviews

[Fernando García]

Excelente, técnicas muy bien explicadas