Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.
I jumped into this book in mid 2012. I haven’t finished it but I think it’s a good book. It gives quick ideas about data analysis while giving quite a useful database sample (found on the companion website) that a SQL learner can play with. It’s more for analytics.
Based on the fact that I have too many books to cover as of now (Jan 2014), I may never finish this book though...
Although I use this book primarily for learning some statistics, some of the examples of SQL query can be quite useful. Overall, I think the book is quite easy to master, and may provide some insight into CRM data analytics
This is a thorough, clearly written book that anyone should use as a reference to refresh data modelling and analytic models. It is not a book to read from cover to cover. It is rather a resource to keep by your computer, or in your hard drive in virtual format. I liked the clarity and thoroughness of the information presented in it.
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This is a thorough, clearly written book that anyone should use as a reference to refresh data modelling and analytic models. It is not a book to read from cover to cover. It is rather a resource to keep by your computer, or in your hard drive in virtual format. I liked the clarity and thoroughness of the information presented in it.
buku ini bagus sekali , penjelasanya sangat mudah untuk dicerna dan difahami memberikan teori dan juga penjelasanya secara visual dengan menggunakan sql