Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell, Barry Fox, Irina Henegar (Translator)

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.

Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.

Genres: Nonfiction, Psychology, Business, Self Help, Science, Audiobook, Sociology

296 pages, Paperback

First published January 11, 2005

About the author

Malcolm Timothy Gladwell is a Canadian journalist, author, and public speaker. He has been a staff writer for The New Yorker since 1996. He has published seven books. He is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
Gladwell's writings often deal with the unexpected implications of research in the social sciences, such as sociology and psychology, and make frequent and extended use of academic work. Gladwell was appointed to the Order of Canada in 2011.

Reviews

[Marc]

I virkeligheden underholdende nok (måske i kraft af sin overfladiskhed). Men det altoverskyggende er de oversimplificerede, ensidige, famlende små pointer og konklusioner. Men hvis du i forvejen har en "Apropós, jeg har engang læst på nettet at... "-tilgang, sidder den nok lige skabet. Gladwell bedriver videnskab som Sherlock Holmes løser mordgåder. Magisk.

[Peter]

Gode pointer omkring hvornår man skal følge sin intuition, og hvornår man ikke skal.
Hvornår man skal træffe en hurtig afgørelse/beslutning og hvornår man skal tænke lidt mere over tingene.
Men kunne godt være mere konkret. Og rigtig meget snak.