Jump to ratings and reviews
Rate this book

Introduction to Communication Studies (Studies in Culture and Communication)

Rate this book
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.

Paperback

First published May 28, 1982

60 people are currently reading
697 people want to read

About the author

John Fiske

8 books8 followers
John Fiske (born 1939) is a media scholar who has taught around the world. He was a Professor of Communication Arts at the University of Wisconsin–Madison. His areas of interest include cultural studies, popular culture, media semiotics and television studies. He is the author of eight books, including Power Plays, Power Works (1993), Understanding Popular Culture (1989), Reading the Popular (1989), and the influential Television Culture (1987). Fiske also acts as a media critic, examining how cultural meaning is created in American society, and how debates over issues such as race are handled in different media. In May 2008, Fiske received an Honorary Degree from the University of Antwerp.

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
82 (25%)
4 stars
111 (34%)
3 stars
97 (30%)
2 stars
22 (6%)
1 star
9 (2%)
Displaying 1 - 24 of 24 reviews
Profile Image for Carrie.
102 reviews
June 2, 2019
I used this book in the Slovenian edition "Uvod v komunikacijske študije" to prepare my exam at the college. Just like my rating says, I liked it. ✏
Profile Image for Cole Stratton.
15 reviews20 followers
January 22, 2013
This is an excellent introduction to the study of communication. Fiske uses plain language and simple examples to describe semiotics in an interesting and accessible way. He makes it clear that we are all products of our social and cultural environment, that the assumptions we live with about the world don't naturally occur but are the result of a complex process called signification. It is through acceptance of or resistance to dominant ideologies that we constitute ourselves as individuals and make sense of our environment. This book offers essential tools for critical engagement with the media messages that surround us and guides the reader towards a deeper appreciation for the forces at work in producing our sense of reality.
Profile Image for Tugay Durmaz.
4 reviews
January 30, 2019
İletişim bilimleri üzerine çalışan ve okuyanların okuması gereken giriş kitaplarından bir tanesi
Profile Image for Lurino.
123 reviews8 followers
September 25, 2007
for those who'd want to delve deeper to the realm of critical theory, cultural studies, and those in need of introductory text to semiotics, i guess this is a pretty easy book to read. quite conceptual, in a sense, but it provided good introductory foundation to the gates of hell -or heaven.
Profile Image for Nonna.
137 reviews2 followers
June 25, 2010
yang juga panduan saya dalam skripsi.juga diperkenalkan oleh teman saya anak komunikasi yang memperkenalkan buku storey.aahh..semiotika..saya perlu membaca ulang untuk mengerti.dan saya harus mengganti buku teman saya ini dengan yg baru karena jilidannya lepas-lepas..
Profile Image for Sara.
48 reviews2 followers
May 6, 2020
I agree with other reviews that John Fiske makes it very clear and also uses plain language and very simple examples to describe semiotics in an interesting and accessible way.
It is definitely easier to acquire knowledge of the theory of communication for the exam.
Profile Image for Nulur.
138 reviews24 followers
March 14, 2009
menurut saya, apa yang diungkapkan oleh John Fiske tentang media massa dan printilannya itu bagus banget. Bahasa terjemahannya juga membuat saya mengerti dan sangat membantu saya untuk tugas akhir.
Profile Image for Nelson Zagalo.
Author 15 books459 followers
October 30, 2014
Ótimo livro para introduzir ao assunto das ciências da comunicação. De uma forma clara e direta, pode-se iniciar a assimilação da linguagem do meio, e compreender o que está em causa no campo.
Profile Image for Markku Kesti.
1,489 reviews41 followers
August 25, 2014
Tämän pitäisi olla pakollinen lukiokurssi. Kuinka viestit vaikuttavat ja kuinka niitä käytetään vaikuttamisen välineinä. Jotta meitä ei manipuloitaisi, on meidän ymmärrettävä kuinka viestintä toimii.
Profile Image for Hesam Heidary .
44 reviews8 followers
March 1, 2015
یکی از بهترین کتابهای تاریخ سینما ... با ترجمه روان نجف دریابندری
Profile Image for Caitlin.
5 reviews1 follower
Currently reading
September 11, 2008
So, I'm in grad school. Obviously, from the terribly interesting books I'm now reading.
Profile Image for Rusty Knight.
3 reviews
Read
September 1, 2018
i was looking for a good and fresh book for semotics. and that helped a lot. fun to read. i am not a semotics professional but used it in my graphic design thesis. its a pretty good "source".
Displaying 1 - 24 of 24 reviews

Can't find what you're looking for?

Get help and learn more about the design.